Bluetext
APRIL 8, 2020
Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Even if they don’t know much about what they’re asking for, or how to accomplish it, they have a keen sense of its importance. “Our competitors are doing it. Companies that we look up to are doing it.
Marketing Insider Group
APRIL 7, 2020
You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice.
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Fusion Marketing Partners
APRIL 7, 2020
Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […].
Vision Edge Marketing
APRIL 7, 2020
David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.” A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates.
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Contently
APRIL 6, 2020
Over the past two weeks, America has seen a previously unfathomable spike in unemployment claims, with 6.6 million alone last week. Hardship is striking much of the country, and there’s one group facing a perfect storm of damaging circumstances that you might not have thought about: freelancers. By Gallup’s estimate, as much as 29 percent of the U.S. workforce lists freelancing as their primary job.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
APRIL 9, 2020
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.
ANNUITAS
APRIL 9, 2020
It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?
BOP Design
APRIL 10, 2020
How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so many uncertainties, we wanted to share our strategy and how we have adapted to the changes caused by the COVID-19 outbreak.
Vidyard
APRIL 7, 2020
We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well. But how do you get them up and running without ever setting foot in the office?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Launch Marketing
APRIL 10, 2020
“ Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react and respond to this change. B2B buyers and prospect audiences have already enacted significant changes to their daily operations and functions, which means B2B companies must shift in kind to mirror their new normal.
Oktopost
APRIL 8, 2020
Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? In our second episode of Oktopost’s original discussion series, “ The Globalization of Social Media ”, Scott Vaughan , Chief Growth Officer at Integrate, Inc.,and best known for finding organizations’s “secret sauces” for growth, joins Oktopost ’s Managing Dire
Golden Spiral
APRIL 10, 2020
The Article in 60 Seconds. Does your world feel frozen right now? You’re certainly not alone. Millions of lives have been put on hold in an effort to slow the spread of COVID-19. And for many CMOs and marketing leaders in the B2B tech space, this also means halting the majority of your planned efforts for 2020. So, what do you you do next? You fortify.
KoMarketing Associates
APRIL 8, 2020
As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019. Statistics showed that the majority of respondents (59.27%) “strongly agreed” that the ability to deliver a consistent, seamless customer experience across the buyer’
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Webbiquity
APRIL 7, 2020
From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. That’s even more the case now when so many professionals are working from home, many for the first time.
Marketing Insider Group
APRIL 6, 2020
We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services.
Zoominfo
APRIL 6, 2020
Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing and recruiting firms can use today to get more clients.
InsightSquared
APRIL 10, 2020
Some may feel RevOps is a buzzword, but when executed successfully, it can increase win rates, decrease time to close, improve cross-functional collaboration, reduce spend—and that’s just the start. In this climate of extreme uncertainty, few things are more important than reducing friction and streamlining operations. Our webinar series, “Ramp to RevOps,” was designed to help you do just that.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Biznology
APRIL 10, 2020
I hope you are all remaining healthy, safe and sane. Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. For a diversion, there is an eclectic mix of music and art, including a beautiful virtual choir singing U2’s hit “One.” Really stunning.
Marketing Insider Group
APRIL 8, 2020
In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.
Zoominfo
APRIL 7, 2020
Workplace services. Compensation. Recruitment. New employee orientation. Human Resources controls a growing piece of the budget. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know.
KoMarketing Associates
APRIL 7, 2020
Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
APRIL 9, 2020
You’ll have had the email by now. . “Hello customer from our email marketing database, . During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff. Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things.
The Daily Egg
APRIL 8, 2020
If nobody clicks on your call-to-action phrases and buttons, you don’t get any leads, nor do you generate any revenue. That’s the opposite of the point of using CTAs, which is why I tell business owners and marketers to take the time to refine their phrasing. A poorly-written CTA negates all the hard work you […]. The post Increase Clicks with these 12 Call-to-Action Phrases appeared first on The Daily Egg.
Zoominfo
APRIL 8, 2020
If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices!
Brandpoint
APRIL 7, 2020
A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now. Not when people are dealing with serious life-changing realities of the pandemic, both health-related and economic.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
APRIL 7, 2020
With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by a
Biznology
APRIL 6, 2020
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH). But if you are contemplating doing this, you will face a series of challenges, some of them brought on by new demands on your IT department, some brought on by new ways of working that you may not have anticipated.
Zoominfo
APRIL 9, 2020
As the number of confirmed cases of the COVID-19 coronavirus continues to climb, the strength, durability, and spirit of each and every professional community continues to be tested. As a response, companies large and small have stepped up for their employees. While many companies have taken simple preventive measures like sanitizing the workspace, implementing a […].
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