Sat.Apr 04, 2020 - Fri.Apr 10, 2020

7 Things the B2B C-Suite “Needs” in a Website


Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. Even if they don’t know much about what they’re asking for, or how to accomplish it, they have a keen sense of its importance. “Our competitors are doing it. Companies that we look up to are doing it. We need to do it too.” ” Let us break down the 7 most common “needs” 1. “We need to be seen as thought leaders.”

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” you ask. Today’s customers want information. And they want to know that you have their back with expertise and advice. You can deliver that information through content marketing, even when you’re strapped for cash. Here’s how.

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The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing

Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.” A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

A 3 Step Guide to 1:1 Account-Based Marketing


The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting model that most people picture when they think of ABM. You’re going after your highest-value accounts for a chance at multi-million dollar deals, much like this 1:1 ABM program run by our client Trapeze Group.

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How To Demonstrate B2B Digital Marketing Impact When Performance is Down

KoMarketing Associates

Times are difficult for digital marketing teams right now. For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks.

25 Tools and Ideas for Brainstorming in a Remote World

Content Marketing Institute

Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute. Company News

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Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction


It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. One of my favorite business books is “ Who Moved My Cheese ?” by Spencer Johnson.

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Tips for B2B Business to Thrive and Adapt During the COVID-19 Pandemic

BOP Design

How has your organization adapted to the mandatory work from home order? Did the global pandemic cause your operation to lay off employees or did you need to hire more? Where did you fall short and are your doors going to be able to open back up? With so many uncertainties, we wanted to share our strategy and how we have adapted to the changes caused by the COVID-19 outbreak. Our hope is to help your business continue to thrive and adapt to these current unchartered waters.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

13 Things We’ve Learned About Onboarding Remote Employees


We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well. But how do you get them up and running without ever setting foot in the office? Remote onboarding. But how do you actually go about onboarding remote employees?

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How B2B Organizations Can Adapt to Changing Buyer Expectations

Launch Marketing

“ Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react and respond to this change. B2B buyers and prospect audiences have already enacted significant changes to their daily operations and functions, which means B2B companies must shift in kind to mirror their new normal.

B2B Messaging: Why it Matters More in Times of Crisis


Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? In our second episode of Oktopost’s original discussion series, “ The Globalization of Social Media ”, Scott Vaughan , Chief Growth Officer at Integrate, Inc.,and

Four Steps to Fortify Your Marketing Infrastructure During the Crisis

Golden Spiral

The Article in 60 Seconds. Does your world feel frozen right now? You’re certainly not alone. Millions of lives have been put on hold in an effort to slow the spread of COVID-19. And for many CMOs and marketing leaders in the B2B tech space, this also means halting the majority of your planned efforts for 2020. So, what do you you do next? You fortify. Take this time to build up a marketing infrastructure to reflect the new normal and prepare for operations after the pandemic has lifted.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use IGTV: The Complete Guide for Marketers


IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel? And what are the best ways you can use it for your business? Let’s dive into the answers, and find out how you can make IGTV work for your brand. Table of contents. What is IGTV? How to use IGTV. IGTV video specs.

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Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

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PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands. A recent study from Kantar gives some insight into how consumers expect businesses to act during the coronavirus pandemic. According to the study, 75% of respondents felt that companies should not exploit the health crisis to promote their brand.

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The Path to CX Excellence


This is a syndicated post, view the original post here. Everything has changed with how consumers now engage with brands. Oracle calls this the “Experience Economy,” where customers are the true innovators, not brands nor the enterprise. Why does this matter? This is because technology has empowered customers to discover and engage with brands in the way that is right for them.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients


Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing and recruiting firms can use today to get more clients. B2B Growth

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena


From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. That’s even more the case now when so many professionals are working from home, many for the first time.

What Brands Need to Know About California’s New Privacy Law


In 2018 and 2019, the buzz in online digital circles was about “ GDPR ” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. And now in 2020, look for a similar amount of buzz to surround “CCPA” – the California Consumer Privacy Act that went into effect on January 1, 2020.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects


If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices! B2B Marketing B2B Sales

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth.

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A Time To Lead With Purpose And Humanity” & Other Articles from Kevin Jordan


I hope you are all remaining healthy, safe and sane. Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. For a diversion, there is an eclectic mix of music and art, including a beautiful virtual choir singing U2’s hit “One.” ” Really stunning.

How tarte Designed an Effective Beauty Brand Loyalty Program


High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition and increase customer retention. Many beauty brands have a passionate customer base and a plethora of content to share, like video tutorials and user-generated content.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.