Sales Engine

JUNE 14, 2018

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development. They would bang on the phones, knock on doors, go to conferences and networking events and that would be enough to fill their calendars with enough qualified appointments. On paper, the numbers supported it. For example, if you had one sales rep carrying a $1 Million quota, and it cost $200K in salary and commissions for that resource, adding an additiona

Top of Funnel 120

Top of Funnel Lead Ranking Paid Search Agency Content Marketing 120

chiefmartech

JUNE 10, 2018

I’ve grown to dislike the label “unicorn” in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied technical skills in a marketing context — were sometimes called unicorns. Partly because they brought seemingly magical capabilities to marketing. But mostly because finding the perfect blend of marketing and technology talent was incredibly rare. “Oh, you’re looking for a unicorn,” was HR&#

Enterprise Management 83

Enterprise Management Marketing Management Planning Wikipedia 83

Marketing Insider Group

JUNE 11, 2018

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could. If you follow along with the search engine optimization (SEO) world then, of course, you know this is no longer the way […]. The post Why Consistent, Quality Content Is The Only Choice for Marketing Your Business appeared first on Marketing Insider Group.

Business 246

Business Content Keywords SEO 246

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

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Webinar Metrics

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Marketing Insider Group

JUNE 12, 2018

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%. Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change. Why? Because creating content that people want is the […].

Service 230

Service Marketing & Strategy Marketing Strategy Leads 230

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ).

Pricing 239

Pricing Price Case Study Case Studies 239

Biznology

JUNE 11, 2018

I’ve written in the past about the importance of selling solutions rather than stuff , but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services. It has to focus on solving the problems your target audience is facing. Let’s assume you’ve identified a set of problems common to a particular market, have crafted a solution to address those problems, and can position your solution as an alterna

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

KoMarketing Associates

JUNE 12, 2018

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. There we all are! . Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JUNE 14, 2018

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What is changing in the past two years, […]. The post New Approaches To Understand Customers Needed In A Digital Transformation World appeared first on Marketing Insider Group.

Digital Transformation 184

Digital Transformation Customer Surveys Marketing & Strategy Marketing Strategy 184

Zoominfo

JUNE 12, 2018

Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. Yet, as talk of AI grows, more recruiting professionals have come forward to voice an underlying fear that these systems and technologies will eventually replace human recruiters and completely automate the hiring process.

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176

Biznology

JUNE 14, 2018

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate. Even laundry companies like Continental Girbau are realizing its potential and making their equipment smarter. It changes not only our lives.

Internet Marketing 168

Internet Marketing Ethics Marketing & Strategy Ideal Customer Profiles 168

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. About 69 percent use software other than (or in addition to) spreadsheets, calendars, and docs to specifically plan out email content.

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

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Social Media

Marketing Insider Group

JUNE 13, 2018

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1. Deriving insights The #1 key […]. The post 5 Keys to Analytics: Improve Your ROI with Better Insights appeared first on Marketing Insider Group.

ROI 144

ROI Analytics Analysis Marketing 144

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Because most industry events come with a cost—time away from your desk, budget, travel, etc.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Biznology

JUNE 15, 2018

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” I was forced to edify them by explaining that it’s actually the opposite: “Amazon tests, so they have a lot of money.” Nowadays, everyone seems to have the testing religion.

Marketing Websites 162

Marketing Websites Amazon Video Marketing Creativity 162

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. To learn more about why this is the case, as well as how B2B marketers can improve, we spoke to Derek Slayton, general manager of the sales and marketing line of bus

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Contently

JUNE 13, 2018

Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice. Even the savviest social users make common mistakes when managing a brand account. Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Marketing Insider Group

JUNE 15, 2018

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun? Joel Comm argues that there’s a connection there – a […]. The post Weekend Reading: “The Fun Formula” by Joel Comm appeared first on Marketing Insider Group.

Marketing 118

Marketing 118

Biznology

JUNE 13, 2018

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded companies to calculate and reveal the ratio between the CEO’s compensation and the median pay of the companies’ employees.

Brand Identity 154

Brand Identity Branding Comparison Rules 154

KoMarketing Associates

JUNE 12, 2018

Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement. Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. The research showed that 87 percent believe marketing measurement and reporting continue to be a growing priority.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Act-On

JUNE 13, 2018

Check out these 12 proven website lead generation strategies to get more and better leads. With examples!

Lead Generation 155

Lead Generation Generation Leads Lead 155

Contently

JUNE 13, 2018

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make? While there are so, so, so many answers to this question, the top choice is pretty obvious. Most brands get in trouble by focusing too much on what they want to say, and not enough on what their audience cares about. [ Click here to watch the first episode of

Video Marketing 134

Video Marketing Content Marketing Strategy Marketing & Strategy 134

Adobe Experience Cloud Blog

JUNE 15, 2018

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page. Fortunately, it is easy to make your website more user-friendly.

Marketing Websites 134

Marketing Websites Mobile Marketing Thought Leadership Paid Search Agency 134

Influitive

JUNE 13, 2018

Today’s marketers are missing a major opportunity right under their nose. And it’s costing them royally. With decreasing budgets, and increasing demands on marketers, it’s no surprise we’re more focused than ever on getting new customers through the door. But there’s a more efficient way to increase revenue, while creating happier customers at the same.

Communities 100

Communities Budget Programs Efficiency Demand 100

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Act-On

JUNE 12, 2018

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template.

Template 113

Template Creativity Video Marketing Marketing 113

Contently

JUNE 12, 2018

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content. However, marketers don’t always take this step when working with freelancers. Maybe they don’t want to reveal proprietary data or think goals should stay private. Maybe they aren’t sure how to define their return on investment.

ROI 130

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 130

Adobe Experience Cloud Blog

JUNE 11, 2018

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good grasp of digital marketing, and again, this can seem daunting or overwhelming, but it doesn’t need to be.

eCommerce 134

eCommerce Long Tail Marketing Business Domain 134