Sat.Jun 09, 2018 - Fri.Jun 15, 2018

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page.

How Content Marketing Changes the Economics of Selling

Sales Engine

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development.

The future of marketing belongs to hybrids, but don’t call them unicorns

chiefmartech

I’ve grown to dislike the label “unicorn” in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied technical skills in a marketing context — were sometimes called unicorns.

Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

Marketing Insider Group

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

B2B sales lead generation is easy: Four rights will get you there.

Sales Lead Insights

B2B sales lead generation is easy: Four rights will get you there. The right prospects to target The companies and people at those companies, who appear most likely to buy your products or services.

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

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5 Professional Services Marketing Strategies To Attract and Convert More Leads

Marketing Insider Group

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%.

Personalizing the Customer Experience is a Marketing Focus for 2018

KoMarketing Associates

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Your content marketing must sell solutions, not stuff

Biznology

I’ve written in the past about the importance of selling solutions rather than stuff , but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

New Approaches To Understand Customers Needed In A Digital Transformation World

Marketing Insider Group

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities.

Report: Majority of Marketers Now Use an Email Content Calendar Year-Round

KoMarketing Associates

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. About 69 percent use software other than (or in addition to) spreadsheets, calendars, and docs to specifically plan out email content.

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Why Inconsistent Messaging is Undermining Customer Experience

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

Webbiquity

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Keys to Analytics: Improve Your ROI with Better Insights

Marketing Insider Group

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1.

Digital marketing and the internet of things: 5 steps to success

Biznology

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate.

Expert Insight: Why B2B Marketers Need to Use Data to Make Smarter Decisions

KoMarketing Associates

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data.

Can Data be Exciting?

Modern Marketing

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Weekend Reading: “The Fun Formula” by Joel Comm

Marketing Insider Group

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun?

Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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4 Social Media Misconceptions Hurting Your Company

Contently

Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice. Even the savviest social users make common mistakes when managing a brand account.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Act-On

B2B Marketing Content Marketing Demand & Lead Generation Lead Generation Buyer Personas call to action calls to action content content marketing content marketing strategy content strategy marketing

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Job Board: Connecting Revenue-Focused Marketers to Revenue-Focused Companies

bizible

At Bizible, we pride ourselves on having the best customers in the world. They’re hardworking, smart and eager to grow and learn more as marketers. Importantly, they all have one big thing in common: they’re focused on driving revenue.

Will growing income disparity force CEOs to re-brand?

Biznology

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Last week, several KoMarketers had the opportunity to attend SearchLove 2018 in our lovely city of Boston. There were so many of us, we barely fit all fit in the photobooth frame; see exhibit A: A post shared by KoMarketing (@komarketing) on Jun 7, 2018 at 10:56am PDT. There we all are! . Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy.

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Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

Why are SIC and NAICS Codes Important to Marketing?

Reachforce

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes.

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Five Ways to Grow Revenue (and Lower Cost)

ViewPoint

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Companies that execute this strategy more effectively than the competition will grow faster, more profitably—and individuals responsible for these achievements will be rewarded.

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How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template. Content Marketing Video creative brief video video content video marketing video projects

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.