Sat.Jun 09, 2018 - Fri.Jun 15, 2018

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page.

How Content Marketing Changes the Economics of Selling

Sales Engine

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development.

The future of marketing belongs to hybrids, but don’t call them unicorns

chiefmartech

I’ve grown to dislike the label “unicorn” in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied technical skills in a marketing context — were sometimes called unicorns.

Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

Marketing Insider Group

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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5 Professional Services Marketing Strategies To Attract and Convert More Leads

Marketing Insider Group

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%.

3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Nine Useful Social Media Marketing Stats: An Interactive Infographic Made with Venngage and ThingLink

Webbiquity

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

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Your content marketing must sell solutions, not stuff

Biznology

I’ve written in the past about the importance of selling solutions rather than stuff , but it’s an idea worth diving into from another angle. Said in another way, to be successful today, marketing has to be bigger than your products and services.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Keys to Analytics: Improve Your ROI with Better Insights

Marketing Insider Group

Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into value, such as improved ROI, but only when viewed through the lens of analysis and translated into action. So, what are the keys to analytics that produce ROI? Keys to analytics #1.

Why Inconsistent Messaging is Undermining Customer Experience

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Silo Busting is Essential to Delivering Personalized Experiences.

4 Social Media Misconceptions Hurting Your Company

Contently

Raise your hand if you’ve ever deleted a selfie or a tweet because it didn’t receive enough likes. Hey, there’s no shame in it—cultivating an engaging persona takes practice. Even the savviest social users make common mistakes when managing a brand account.

Digital marketing and the internet of things: 5 steps to success

Biznology

The Internet of Things (IoT) is changing the way we live. It makes the world more connected and more intelligent. This results in a more convenient life and modern era. New devices are being introduced to connect and automate.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

New Approaches To Understand Customers Needed In A Digital Transformation World

Marketing Insider Group

In numerous surveys of CEOs in the past few years, predictably, you will find growth strategies as one of the top priorities going into any new year. Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities.

Can Data be Exciting?

Modern Marketing

The answer depends not so much on how the question is asked nor on what the subject of the data might be. Rather, it depends on the spirit of the individual who’s looking at the data.

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Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

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Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Weekend Reading: “The Fun Formula” by Joel Comm

Marketing Insider Group

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun?

Video: How to Create Content Your Audience Actually Cares About

Contently

Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the same question: What’s the biggest content strategy mistake brands make?

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template. Content Marketing Video creative brief video video content video marketing video projects

Will growing income disparity force CEOs to re-brand?

Biznology

It is an event that has been dreaded by corporate executives for years. The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

React Faster to Your Leads to Increase Your ROI

Sales Lead Insights

You’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

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Getting Started With an Ecommerce Business

Modern B2B Marketing

Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience.

6 Steps to a Content Marketing Plan that Can Drive Conversions

Act-On

B2B Marketing Content Marketing Demand & Lead Generation Lead Generation Buyer Personas call to action calls to action content content marketing content marketing strategy content strategy marketing

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3 Cheap Ways to Boost Your Brand Visibility

Fusion Marketing Partners

Branding is a powerful and highly efficient marketing strategy, but even a good brand needs to promote itself to gain […]. Guest Expert Contributor

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

True Marketing Maxims

Sales Lead Insights

As I've climbed-- occasionally stumbling-- up the path in my marketing career, I've collected some helpful maxims along the way: pithy sayings that have proven truth in them. Some have inspired me. Others have helped guide me to the next level of knowledge, skill and career.

How to Talk to Freelancers About Marketing ROI

Contently

Explaining the particulars of your business to someone who doesn’t work there is tricky. But it’s a necessary step if you want to develop effective content. However, marketers don’t always take this step when working with freelancers.

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Shorten Your Manufacturing Sales Cycle with These X Lead Nurturing Tips

Act-On

Corporate

Personalizing the Customer Experience is a Marketing Focus for 2018

KoMarketing Associates

Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.