KoMarketing Associates

JULY 9, 2015

Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. The trainings help give individuals a glimpse into the other departments and keep all of us up to date on what’s happening in the industry. It’s also a nice way to get new people up to speed and let veterans share their knowledge.

Training 229

Training SEO Search Engine PPC 229

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015.

PR 220

PR Brand Branding Public Relations 220

Oracle

JULY 6, 2015

As consumers, we are always more likely to recommend a product or service when we have bought into it. For example, if I have had a great journey with Aer Lingus , then I’m likely to advocate it to my friends. From a marketer’s perspective, advocacy is sharing a positive experience of an organisation. This can be both informally, and formally through content marketing activities such as case studies, references, community participation, speaking engagements, and peer referrals.

Communities 209

Communities Customer Cross-Sell Benchmark 209

Marketing Insider Group

JULY 6, 2015

Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. citizenship. Growing up, he wooed my family with stories of his life. Planting a chestnut tree the day before he left his Danish boyhood home.

Storytelling 196

Storytelling Audience B2B Trust 196

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications.

Promotion 225

Promotion Online Marketing Online B2B 225

Oracle

JULY 7, 2015

The time has come. The time to remind the leaders of marketing departments across the land that they are also consumers, too and as such they need to care about consumers and the business they bring to the bottom line; and that they need to care about things that go way beyond a marketing plan. In other words they need to remember they are people, too, just like the person on the other end of that cash register, email, Facebook post, advertisement and on and on and on.

Ecommerce 208

Ecommerce CMO Multi-Channel Broadcast 208

Marketing Insider Group

JULY 7, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts. So why do so many marketers skip this step? Oftentimes, they don’t know what questions to ask to formulate the strategy they need.

Question 194

Question Content Marketing Bandwidth Urgency 194

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Work 174

Work Trigger Social Review 174

Biznology

JULY 7, 2015

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” ” Well, first, it’s pronounced like gift without the G; secondly, it’s a material conditional binary operator… if this, then that.

GPS 174

GPS Social Hashtag Youtube 174

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

JULY 10, 2015

It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. We teamed up with Social Media Today to figure out just how social marketers are collecting and using this data to impact their strategies in our latest eBook: Social and Mobile Marketing Data Report. Surprise.

Social 207

Social Stats Loyalty Survey 207

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. GerryMoran.png">.

Exchange 180

Exchange Landing Page Customer Gartner 180

Customer Experience Matrix

JULY 7, 2015

I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five years out), and later (after five years). Like the famous New Yorker magazine cover that showed a detailed knowledge of Manhattan and increasingly vague view of more distant regions, our picture of the immediate future is much more nuanced than what happens farther out.

Permission 216

Permission Attitudes Forecast Privacy 216

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.

Traffic 172

Traffic Measurement Help Tools 172

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Oracle

JULY 9, 2015

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US by 2017. The above is the opening line of the Introduction of new eBook: The Mobile Data Management Platform.

Mobile 207

Mobile Forecast Segmentation Audience 207

Marketing Insider Group

JULY 9, 2015

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience.

Social Media 168

Social Media Media Brand Branding 168

Influitive

JULY 8, 2015

Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. Watch Rob’s Advocamp presentation to learn his top four tips for turning customers into rabid fans—no matter how straight-laced your industry is.

Brand 140

Brand Branding B2B Gartner 140

Biznology

JULY 9, 2015

Don’t look now, but the web might be ready to eat your lunch. All around you, the carcasses of old profitable value chains lie, killed by the web’s ability to dynamically integrate value chains from many different places, without needing the vertical integration inside one company that was formerly required. Are you a hotel chain? How many different disruptions have you lived through?

Vertical 151

Vertical Bundling API Software 151

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Also, feel free to stop by the booths listed to experience Kaon’s interactive applications utilized by companies like Abbott Diagnostics, BD, Waters Corporation, Sekisui Diagnostics, Siemens Healthcare, and Shimadzu. Click here to learn more about Kaon Interactive.

Interactive 116

Interactive Storytelling Click Experience 116

Marketing Insider Group

JULY 10, 2015

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be, if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?”. There’s no I in team, but there is one in influencer – and the “I” is you!

Content Marketing 167

Content Marketing Purchase Intent Curation Intent 167

ANNUITAS

JULY 9, 2015

Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?

Forecast 147

Forecast Transparency Intent Personalization 147

Biznology

JULY 6, 2015

Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital. So, I give all the standard advice that they should take a certificate course in digital marketing and they should do volunteer work in digital marketing (internships) if they can’t find someone to pay them.

Industry 137

Industry Search Course Facebook 137

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Salesfusion

JULY 8, 2015

The post The Top 3 Lies Used to Sell Marketing Solutions appeared first on Salesfusion. Marketing Automation

Marketing 102

Marketing Marketing Automation Automation 102

Marketing Insider Group

JULY 6, 2015

Did you know that breast cancer is the leading cause of female cancer mortality worldwide? According to the World Cancer Research Fund International , there were 1.7 million new cases of breast cancer worldwide. Here in the United States, that number is at 220,000, with 40,000 deaths. Thankfully, there has been a “gradual reduction in female breast cancer incidence rates among women aged 50 and older,” according to the National Breast Cancer Foundation.

Develop 166

Develop Companies Broadcast Income 166

ANNUITAS

JULY 7, 2015

Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. No matter which way you prefer to navigate the open highway, the critical ingredient is the birds-eye view of your route from point A to point B. From there you can see detours and alternate routes in between.

Buyer Personas 143

Buyer Personas Buyer's Journey Behavior Distribution 143

Biznology

JULY 8, 2015

This is my third blog post covering the topic of Digital Transformation. Read the first and second ones too. At this point, almost every large organization has some kind of a Digital Transformation program in place. It’s trendy, it’s sexy, and it’s what everybody else seems to be doing. It’s also a shortcut to get support and funding for those old aspirational projects that were filed in the “some day” folder: just call it “digital” something.

Signature 137

Signature Government Curation Release 137

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer