INDUSTRY INSIGHTS YOUR PEERS ARE READING
It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. MORE
Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be, if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?”. MORE
Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. MORE
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example. MORE
Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital. MORE
I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five years out), and later (after five years). MORE
Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. MORE
When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. MORE
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever. MORE
Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. MORE
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). MORE
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. MORE
Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! MORE
Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. MORE
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” MORE
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. MORE
With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far. MORE
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask? MORE
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. MORE
The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. MORE
There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media. MORE
The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. MORE
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. MORE
Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. MORE
According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. MORE
ViewPoint
JULY 9, 2015
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Why did we ask?
KoMarketing Associates
JULY 9, 2015
Every two weeks here at KoMarketing we hold team trainings. We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry.
Onalytica B2B
JULY 8, 2015
Public relations is not what it used to be. The way technology evolved has forced this discipline to change like it has never changed before. We live in a connected, mobile first world which moves faster than ever.
Crimson Marketing
JULY 8, 2015
Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ViewPoint
JULY 7, 2015
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JULY 6, 2015
Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S.
Avitage
JULY 7, 2015
What if you could assess your marketing content the same way your audiences do? How would that improve content quality, audience relevance, performance? Of course. Makes sense. But what exactly does this mean — in practice? I invite you to collaborate in this real-time case example.
Webbiquity
JULY 7, 2015
With the 4th of July celebration just behind us in the U.S. and many people still away from the office (mentally if not physically), it seems an opportune time here in the lazy, hazy days of midsummer to take a quick look back at the seven most-read posts of 2015 so far.
Writing on the Web
JULY 8, 2015
When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews.
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Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
JULY 7, 2015
According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy.
Biznology
JULY 7, 2015
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?”
Crimson Marketing
JULY 9, 2015
The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it.
Customer Experience Matrix
JULY 7, 2015
I mentioned in my last post that I’ve started to think in terms of three realities: today (the next two years), tomorrow (two to five years out), and later (after five years).
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
JULY 5, 2015
Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey!
Biznology
JULY 10, 2015
All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).
B2B Marketing Traction
JULY 8, 2015
There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. A colleague recently emailed me a question about how to get results from social media.
ANNUITAS
JULY 9, 2015
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
JULY 9, 2015
The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love.
Biznology
JULY 9, 2015
Don’t look now, but the web might be ready to eat your lunch.
Modern Marketing
JULY 10, 2015
It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers.
Direct Response Coach
JULY 5, 2015
Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
JULY 10, 2015
Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be, if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?”.
ANNUITAS
JULY 7, 2015
Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage.
Modern Marketing
JULY 9, 2015
As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms.
Biznology
JULY 6, 2015
Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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