Sat.Jun 06, 2020 - Fri.Jun 12, 2020

How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

“Hit your MQLS.”. Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start?

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds.

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What is Demand Marketing?


Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads.

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]


Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Can we rely on AI to make marketing more human?


30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant.

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More Trending

How to use interactive content to increase engagement


Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy.

The ROI of Data Management


You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It impacts your revenue.

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The Complete Guide to YouTube Ads for Marketers


Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month.

How To Reinvent B2B Lead Generation Strategy In Uncertain Times

Unbound B2B

Introduction. Should your B2B Lead Generation Strategy remain the same in the time of COVID-19 and beyond? The short answer is no. The world has changed significantly and your marketing should adapt with it.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Find a B2B Marketing Agency to Achieve Your Goals

BOP Design

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples.

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out.

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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact.

How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button?

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Top 5 Bulk Email Tools For Small Businesses in 2020


So, what is that one thing that you do after you wake up? Meditation? Make coffee? Let me prick a bubble for you. Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9

Why CMOs Must Master Empathy Now

Marketing Insider Group

A modern CMO needs a lot more than just marketing skills.

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27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

KoMarketing Associates

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months.

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

8 Email Marketing Personalization Techniques for Every Marketer


Your customers open their email. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them.

How to Market a Price Cut the Right Way

Marketing Insider Group

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices.

The ultimate guide to live chat in 2020


Being successful on the internet has always been about timing. How fast you are found, how memorable your brand is at first glance, how quickly you respond to engagement. This is why real-time content such as live blogging is a great part of a marketing strategy today.

Designing Product Landing Pages: Best Practices for 2020 and Beyond


Guest post by Natasha Lane. When designing product or download landing pages, there’s a lot to keep in mind. First, you need the page to be attractive. A great design will be eye-catching, engaging, and will drive action. Image credit:

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Are You Setting Yourself Up to Be a Commodity? | What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge, we’re going to explore whether your customer service is helping you avoid becoming a commodity. When I was a young girl, no matter what part of town we were in, my mom always went to the same service station for gas.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company.

What is an interactive assessment and why you should use it in your Digital Marketing strategy


The offering of interactive content is currently the main route towards engagement in Content Marketing. In this scenario, the interactive assessment has achieved a relevant position, thanks to its power of engaging the audience.

Five Tips to Screen Resumes for Hiring as a Business Owner


Guest post by Aditya Sharma. The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.