Sat.Jun 06, 2020 - Fri.Jun 12, 2020

How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

“Hit your MQLS.”. Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to some of the leading SaaS marketing leaders in the space, and they answered the following question, “What do you think is the best strategy to generate leads for SaaS businesses, and why?”.

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

We’ve yet to see the long-term effects of the coronavirus on businesses. Will it result in a global recession? Or just a blip? Only time will tell. However, there’s no denying that we’re currently seeing economic head winds. CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. Some industries have certainly been harder hit than others. Many companies in the travel, aviation, and event industries are struggling to survive.

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What is Demand Marketing?

ANNUITAS

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. So we’ll tackle the definition and then explain how we got here. What does Demand Marketing mean today?

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Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. We all rely on data, analytics & colourful graphs. Thank God we made the move because my gut is very moody. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. As a smart marketer, you should be taking drawing insights out of that data and taking actions.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Can we rely on AI to make marketing more human?

ClickZ

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Personalization is critical for securing new and fair-weather buyers but must be approached with caution. Too much personalization may lead to consumers feeling uneasy or “watched.”

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More Trending

How to use interactive content to increase engagement

RockContent

Investing in interactive content is one of the main ways to achieve online engagement, which is so important to the success of a digital strategy. This is mainly because competing with the huge volume of simultaneous data that the Internet has been producing in recent years is an increasingly difficult task. To stand out, it’s necessary to stimulate user participation and to understand the public as a protagonist, and not a mere information receptor.

The ROI of Data Management

InsideView

You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It impacts your revenue. Yet even knowing that, you may […].

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

How To Reinvent B2B Lead Generation Strategy In Uncertain Times

Unbound B2B

Introduction. Should your B2B Lead Generation Strategy remain the same in the time of COVID-19 and beyond? The short answer is no. The world has changed significantly and your marketing should adapt with it. In times of economic uncertainty, customers are reluctant to purchase and this puts more pressure on marketers and sales teams. As in all aspects of life, our success is dependent on how we respond to this pressure. We need to pivot and spring to action faster than ever before.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Find a B2B Marketing Agency to Achieve Your Goals

BOP Design

Recently, we shared crucial questions to ask a B2B marketing agency to determine if they are the right fit. While this list isn’t an extensive list of questions, it does provide a standard list so you can accurately compare various agencies and look at apples to apples rather than oranges to apples. In this article, we share tips on how you can evaluate whether a B2B agency is the right fit and how they will partner with you to achieve your marketing goals.

Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation.

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? Then, you stop right when you get all the learning because your budget runs out. This is why always-on content marketing wins every time: each piece of content is a test. You learn every time you publish and share. You optimize over time. And your goals are more likely to be achieved.

8 Email Marketing Personalization Techniques for Every Marketer

SendX

Your customers open their email. They see an inundation of email marketing and their fingers are flying, sending the emails straight to junk, left, right and center without even opening them. But hang on, they see something of relevance to them -- a discount for the PlayStation 4 they have been browsing for! And just like that, you have got your customers’ attention by sending them highly targeted emails that they actually want to receive.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create a Personal Brand During COVID-19

B2B PR Sense

When laying out your strategy, you probably never thought you'd be creating your personal brand during COVID-19, a global health crisis that caught everybody off guard. But here we are. So what now? Do you continue with your personal branding strategy or do you hit the pause button? If you do continue, what is different? We've got answers for you! First off, let's clarify what we mean by a personal brand. Just like Apple and Coke have brands, individuals do to.

Understanding Email Deliverability: Key Factors & Key Performance Indicators

Oracle

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators.

Why CMOs Must Master Empathy Now

Marketing Insider Group

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. To succeed in these challenging times, brands must forge a real and meaningful connection with their customers. A good product is no longer enough to achieve brand loyalty.

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

So, what is that one thing that you do after you wake up? Meditation? Make coffee? Let me prick a bubble for you. Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 billion. While this is true that people might open the emails but will hardly click through your content.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

27% of Marketers to Boost Martech Investment by At Least 21% Over the Next Year

KoMarketing Associates

Marketers continue to use martech to achieve their primary objectives, and new research shows that they will increase their investment in this area in the coming months. TOPO recently released its “Marketing Technology Report,” and data showed that the majority of marketers (27%) intend to increase their investment in martech by at least 21% within the next 12 months.

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

Oracle

The COVID-19 pandemic has driven some new consumer behaviors. For example, 28 percent of online grocery shoppers surveyed in March made their first online grocery order ever because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic after all.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. It’s a powerful thing and is often a catalyst. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. They work for B2B companies as well, even in the most unconventional industries like commercial real estate.

Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

Like it or not, COVID-19 has forced businesses to adapt. . Video conferencing and cloud-based technologies are seeing a massive uptick in usage since mid-March. As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. Companies around the world are building and using “muscles,” or capabilities they’ve never had.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy. Let's start off with an important statistic. 1 in every 3 respondents stopped using a brand that was not reacting appropriately to the public health crisis.

Are Your Customers Experiencing Marketing Oversaturation? Here’s How to Deal with it

Oracle

Crafting engaging and highly personalized communications for your customers across different channels is crucial to the success of your business. It helps build stronger relationships, increase brand recognition, and boost interaction with customers. But what if you’re overcommunicating? Well, you’re running a significant risk that your customers will become burned out and disengaged. A staggering number of marketing messages are sent every year by various brands.

How to Market a Price Cut the Right Way

Marketing Insider Group

COVID-19 hasn’t just affected the supply chain; it’s slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal. For a price cut to be effective, you must market it properly.

The ultimate guide to live chat in 2020

RockContent

Being successful on the internet has always been about timing. How fast you are found, how memorable your brand is at first glance, how quickly you respond to engagement. This is why real-time content such as live blogging is a great part of a marketing strategy today. But how about its connection with sales? How about using live interaction to guide your customer all the way to conversion? In this complete guide, we want to talk about a great solution to kickstart in 2020: live chat.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.