Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. If there was any doubt that social media has become a mainstream marketing channel, 91% of respondents of respondents said they are using social media for marketing.

Social Media 197

Social Media Marketing Report Social Marketing Planning 197

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like.

Social Media 185

Social Media Contacts Media Digg 185

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 157

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 157

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name? Just three more clicks.

Lead Gen 156

Lead Gen Linkedin Tips Leads 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more here in the best posts and articles about WordPress from last year.

Tools 156

Tools Tips SIC Best Practices 156

Ambal's Amusings

APRIL 26, 2010

"Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin is currently the Director of Marcom at Genius.com and has over twenty years of experience in marketing communications, social media and product management.

Emarketing 149

Emarketing Top of Funnel Marketing Management Marketo 149

markempa

APRIL 30, 2010

I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. Its too easy to fall into the trap of selling everything to everybody, or deluding yourself that the reason for more leads isn’t access to endless resources. I just got a copy of the MarketingExperiments Quarterly Research Journal.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

APRIL 28, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

APRIL 24, 2010

Image by Intersection Consulting via Flickr. I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.  To say buyers have changed during that time would be an understatement.   Most notably, the B2B buying process has undergone a significant transformation within the past three years.  Predicting and assessing shifts in buying processes and buying behaviors is becoming increasingly difficult

Buyer Personas 126

Buyer Personas Eloqua Social Media Lead Ranking 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Why is content marketing becoming critical? What key trends on the horizon do you need to be aware of?

Marketing Strategy 119

Marketing Strategy Marketing & Strategy Allocation Budget Programs 119

markempa

APRIL 26, 2010

It’s that time of the year again – MarketingSherpa is sending out a call for speakers for their 7th annual B2B Marketing Summit, which will take place in October in both Boston and San Francisco. This year’s Summit is focused on providing you with the interactive training, practical tools and proven techniques you need to generate more highly-qualified leads to improve your companies’ results, from the top of the funnel to your bottom line.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Chris Koch

APRIL 30, 2010

For marketers considering creating mobile device apps, the bar has been set very high. I mean, c’mon, a free app that gives you voice directions to your destination? An app (also free) that lets you convert your spoken words into written emails? These are hard acts to follow. (I’m sure you have others; tell me about them in the comments—I’m an iPhone geek in my spare time.).

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Tony Zambito

APRIL 28, 2010

Image via Wikipedia. When the compass was invented by the Chinese during the Qin dynasty (221-206 B.C), it radically changed civilizations and ushered in many years later the Age of Exploration in the 15th century.  Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.  The compass allowed travelers and explorers to know what direction they were he

Buyer Personas 122

Buyer Personas Rules Wikipedia Social Media 122

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Adobe Experience Cloud Blog

APRIL 28, 2010

As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis. Those kinds of “forecast” can be useful for strategic planning, but do not have the sufficient granular, actionable data required to be an equal counterpart to the sales forecast.

Forecasting 71

Forecasting Planning Lead Qualification CMO 71

ViewPoint

APRIL 30, 2010

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Industrial Marketing Today

APRIL 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media.

Marketing Budget Creation 64

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 64

Tony Zambito

APRIL 27, 2010

Image by melgupta via Flickr. An interesting show to watch is Extreme Makeover Home Addition.  It is quite an amazing process when they can take what looks like hopeless situations and turn dilapidated houses into dream homes.  Have you ever noticed where they typically start with a house about to be made over?  Ty Pennington, one of the stars and host of Extreme Makeover, can often be found starting the show in the basement of the house selected for an Extreme Makeover episode

Buyer Personas 122

Buyer Personas Rules Analysis Social Media 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

APRIL 27, 2010

Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Slideshare has become a powerful resource for discovering new ideas.

Social Media 58

Social Media Media Case Studies Case Study 58

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% say their ability exceeds expectations. Why are sales forecasts so inaccurate? Common reasons include lack of clear processes and methodologies, over-reliance on error-prone spreadsheets, and limited incentives for accuracy.

Forecasting 58

Forecasting Long Tail Marketing Sales Cycle CMO 58

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger.

Web 2.0 64

Web 2.0 Privacy Policies Buying Cycle RSS 64

Tony Zambito

APRIL 26, 2010

Image via Wikipedia. When MS Excel came into existence many years ago, it was a significant leap in computing power.  The uses for MS Excel have grown far beyond the basic computations it was designed for.  Graphs, tables, charts, matrixes and the likes are all very common to what people can now do with MS Excel.  You can add data into many rows and columns almost infinitum it seems.  It also seems that in the concept of buyer personas, there has been misguided efforts to

Buyer Personas 116

Buyer Personas Rules Wikipedia Social Media 116

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Dahle Communication

APRIL 26, 2010

 In Sioux Falls, Astronaut Studios has been putting together an event each month called ' Green Drinks.' Their website explains that: Sioux Falls Green Drinks is an informal monthly mixer for people who are interested in conversation and learning about sustainable business, design, policy and living. It’s organized locally by the  Sioux Falls Green Project  and  Astronaut.

Conversion 60

Conversion Conference Tagging Design 60

Hubspot

APRIL 29, 2010

The following is a guest post by Leslie Mann , a real estate agent with Hallmark Sotheby’s International Realty of Hopkinton, MA and the real estate blogger for the MetroWest Daily News. Most real estate agents have a social media presence, but are they really giving home buyers and sellers want they crave? Buying or selling a home is an important financial -- and emotional -- decision.

Social Media 53

Social Media Media Webinar Metrics Forrester 53

Industrial Marketing Today

APRIL 30, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Brainrider

APRIL 29, 2010

I ran across a great post by Seth Godin about B2B Marketing. I am a big fan of Seth’s and his thinking about permission marketing, but sadly he doesn’t talk specifically about B2B marketing very often (by my count fewer than 2% of his posts mention B2B). I think he makes a terrific point in this […]. The post B2B Marketing: Contact Us Best Practice appeared first on Brainrider.

Contact Marketing 40

Contact Marketing Contacts Practices B2B Marketing 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

readwrite

APRIL 29, 2010

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And by private data, we mean exact GPS coordinates. Coordinates that are shared with software developers, ad networks and location-based service providers in return for free location-based mobile applications and geo-targeted ads.

Customer Surveys 40

Customer Surveys Mobile Advertising Ads CTR 40

Hubspot

APRIL 27, 2010

Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform , some businesses overlook simple ways to improve their business' branding on Twitter. Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds. One way to enhance your company's branding on social platforms like Twitter is by empowering all employees to be part of your company's brand online.

Twitter 52

Twitter Brand Identity Branding Tips 52

The ROI Guy

APRIL 29, 2010

MarketingSherpa , indicates from their latest research, “The call from the sales force is not Give us more leads -- it’s Give us better leads.” In their annual B2B Marketing Benchmark Survey of 147 Marketing Executives, MarketingSherpa indicates the top challenges for marketing, all of which point to Value Marketing Tools as a potential solution. Based on percentage of respondents challenged, the top issues include: Generating more high quality leads (69%) and higher lead volumes (35%) Helping s

B2B Marketing 40

B2B Marketing Urgency Marketing Sales Cycle Marketing Proposals 40