Sat.Oct 10, 2020 - Fri.Oct 16, 2020

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A 5-Step Guide to Get Your Data in Shape

Smarte

We live in a world that’s dynamic to its core – Employees switch jobs, companies merge and relocate. In such a scenario, the data that seems relevant to you today might become stale as early as tomorrow. To cleanse and enrich your data, it is critical to conduct an audit to assess gaps, uncover errors […]. The post A 5-Step Guide to Get Your Data in Shape appeared first on SMARTe Inc.

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Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view. Commerce models that have been relied on for the past twenty to thirty years are giving way to a new robust era of digital commerce. If B2B companies are not thinking about this, planning for this, and doing something about this – they will bound to be in big trouble.

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Style Guides and Why They’re Important

Bluetext

A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. . The style guide is crucial in communicating your brand and design standards. Not only does this help maintain consistency with your company’s brand, but it also helps other key members of your team, such as writers, project managers and developers by serving as a solid point of reference. .

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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

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Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. If a large portion of your customers are sitting on the sidelines, it’s because you don’t yet have the right tools and timing to motivate them on their […]. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

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Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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There Are No Dumb Questions: Getting Real About Race

Biznology

The CEO just announced a new focus on Diversity….now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! But now that they have established it, what do they do? How will they implement better plans or systems for the company to increase diversity and inclusion and get rid of bias in the workplace?

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very first ON24 Webinar World four years ago – now that seems like an eternity ago!

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? When does churn become a problem? The answer varies based on the unique attributes of your company. That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data.

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Why You Need a 3D Product Strategy Post-COVID-19

Kaon

Credit: Pixabay. When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are There Any Bad Marketing Metrics?

Biznology

Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data. Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement.

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How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways. You don’t need a large budget to rank organically or compete with big business.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

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Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary. Please click on the headline to read the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Power of Employee Influence

Biznology

The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People trust other people more than they trust brands. This will always be the case. It’s because people are more personable and authentic than a brand or ad could ever be. There’s an agenda behind an ad, and that’s why ads and posts from brands are viewed with skepticism.

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The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup.

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5 Vanity Metrics Your Marketing Team Should Be Wary Of

ANNUITAS

For decades vanity metrics have been the guiding light for measuring marketing success – largely because the capabilities didn’t exist to measure closed-loop KPIs. But these vanity metrics are problematic, as they don’t demonstrate a real impact on pipeline lift or customer engagement. As a result, marketing has become thought of as a cost-center with very little measurable output.

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The New Breed of Marketers | 5 Attributes That Distinguish New Marketers

Adobe Experience Cloud Blog

Marketing has changed. And so have the people doing it. The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. One thing connects them all: they believe marketing is not about selling. Instead, it’s about helping audiences. . 1. They talk like humans, not like businesses.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

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How to Keep Website Revisions from Getting You Out Over Your Skis

Vision Edge Marketing

In this episode of What’s Your Edge?, we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these more times than we can count: “We’re heads down revising our website.” “We’re revamping our website.” “We’re relaunching our website.” “We’re redesigning our website.

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What’s Up in 2021 for Content Marketing?

Content Marketing Institute

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing? appeared first on Content Marketing Institute.

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Pants Are Not Optional | Keeping Productivity & Company Culture Alive

Adobe Experience Cloud Blog

ABC news reporter Will Reeve appeared on Good Morning America sans pants – not realizing the audience had a full view. Non-profit department head Lizet Ocampo shared that her boss “turned herself into a potato on our Microsoft teams meeting and can’t figure out how to turn the setting off.” The UK’s Prime Minister Boris Johnson tweeted the Zoom code to his cabinet meeting to the general public.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Digging Into Customer Churn Data: A Guide to Better Retention

Zoominfo

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? When does churn become a problem? The answer varies based on the unique attributes of your company. That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data.

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How to Optimize Your Site for Better Lead Conversion

Benchmark Email

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation. But… The post How to Optimize Your Site for Better Lead Conversion appeared first on Benchmarkemail.

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A Guide to E-commerce Website Security

Spiralytics

Any service or retail business will live and die by their reputation. That's why it's so important for e-commerce sites to stay secure. The post A Guide to E-commerce Website Security appeared first on Spiralytics Inc.