Sat.Oct 10, 2020 - Fri.Oct 16, 2020

A 5-Step Guide to Get Your Data in Shape


We live in a world that’s dynamic to its core – Employees switch jobs, companies merge and relocate. In such a scenario, the data that seems relevant to you today might become stale as early as tomorrow.

Accelerated Digital Commerce Is Disrupting B2B Sellers And Buyers

Tony Zambito

Especially since the beginning of the pandemic, digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. No longer can they wait with a long view.

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Style Guides and Why They’re Important


A style guide is a fundamental apparatus for building up brand character. A brand style guide establishes your brand identity and is an extraordinary resource for making on-brand, consistent content. . The style guide is crucial in communicating your brand and design standards.

The Ultimate Guide to Brand Building for Startups

Marketing Insider Group

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Gamification Alone Can’t Modernize Customer Communities


Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.

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Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way.

The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have.

What are the main premium WordPress themes worth investing in?


For sure, you know that having a corporate website or blog is crucial to improve your business’ digital results. And, for that to happen, it’s important to give a perfect first impression with a positive visual perception from your audience, right?

Twilio Buys CDP Segment for $3.2 Billion

Customer Experience Matrix

Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 billion. The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay.

9 Things The Bachelor Taught Me About Content Marketing

Marketing Insider Group

Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut.

What is a WordPress theme and how to use it on your company’s website?


Every time we access a website on the internet, besides the content, what initially draws our attention is the way it lays its elements on the screen as well as their colors, shapes, and fonts.

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers to these questions and more can be gleaned from a new report on content marketing trends.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

There Are No Dumb Questions: Getting Real About Race


The CEO just announced a new focus on Diversity….now now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! But now that they have established it, what do they do?

Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives.

7 Strategies To Grow Your Online Business


In today’s day and age, where the entire world has turned into one big global village, people have found new and innovative ways to generate stable incomes through Digital Marketing.

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The Untold Secrets of Growth Hacking For the Curious Mind


Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double!

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

“Women Belong in all Places Where Decisions are being Made” – RBG


Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), the newsletter resumes. So much has happened over the course of my one month hiatus…2020. Well, what can I say?

Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events.

Google News: how to do SEO for news websites


There is no doubt that Google is one of the most powerful companies in the world. The search giant is responsible for determining a large part of the practices and technologies that will be used or abandoned by sites of all kinds.

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5 Content Campaigns That Changed the Way I Saw Marketing


After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Power of Employee Influence


The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People trust other people more than they trust brands. This will always be the case.

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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Meta Team for WordPress releases a new plugin author feature


Last month, the Meta Team for released a new plugin author feature in the official directory. At first glance, this change might appear to be a fairly small one, in that it merely allows the authors of plugins to opt into confirming plugin updates for WordPress via email confirmation.

What’s Up in 2021 for Content Marketing?

Content Marketing Institute

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading → The post What’s Up in 2021 for Content Marketing?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.