ViewPoint
JUNE 20, 2013
'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling? In this article, Gerhard Gschwandtner raises an interesting question about Google’s latest technology, Google Glass.
Webbiquity
JUNE 18, 2013
'It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. Here is the announcement that Amazon’s Minnesota affiliates received today: “We are writing from the Amazon Associates Program to notify you that your Associates account will be closed and your Amazon Services LLC Associates Program Operating Agreement will be terminated effective June 30, 2013.
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The Point
JUNE 18, 2013
'Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. I talked with Daniel and his team to find out more about what they call an approach called “Content Selling.”.
markempa
JUNE 17, 2013
'Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. On Thursday, June 20, at the Inside Sales Virtual Summit, I will reveal how a billion-dollar telecommunications company addressed this situation by: Bringing science and testing to their calling process, and. Reducing their time to lead by more than 60%.
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ViewPoint
JUNE 18, 2013
'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. All real salespeople love sales leads and don’t ever believe anyone who tells you differently. The argument comes when salespeople define a lead. Until SalesForce came along and called every raw name in the database a lead, most of us thought—there are inquiries and there are leads.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
JUNE 20, 2013
'Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.
Writing on the Web
JUNE 19, 2013
'The Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget.
Digital B2B Marketing
JUNE 20, 2013
'I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. I really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen.
Customer Experience Matrix
JUNE 18, 2013
'Well, this is embarrassing. Here I am, all excited about discovering a new category of Customer Data Platform systems , which combine marketing database management, predictive modeling, and decision engines. Then I bump into Omer Artun, CEO of AgilOne , which he founded seven years ago to combine marketing database management, predictive modeling, and decision engines.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
JUNE 18, 2013
'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. Do you create marketing that helps people or just more hype?
ANNUITAS
JUNE 18, 2013
'The majority of my content comes from conversations with customers and partners. It comes from listening and learning from the market.
Biznology
JUNE 17, 2013
'Image via CrunchBase. Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.” Michael Eisner, in 1994, said businesses have to “ reinvent themselves every seven years, as businesses mature and situations
Convince & Convert
JUNE 17, 2013
'Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers.
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Crimson Marketing
JUNE 17, 2013
'As a marketer, the first thing you understand is that you’re not always operating under measurable value and concrete data. Yes, there are analytics tools to measure metrics and social reach, but it doesn’t always capture the full influence of your messaging. So how do you make marketing a little more “operational”? 1. It’s all about making and keeping promises.
Adobe Experience Cloud Blog
JUNE 21, 2013
'Author: Megan Ziman As a freshly graduated Psychology major, now is the time to compile all the knowledge I have gained over the past four years and apply it to a relevant career. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist. Nor do I want to spend another four to five years advancing the field with my brilliant ideas on the future of the discipline, or at least not yet.
Biznology
JUNE 20, 2013
'Photo credit: MyTudut. To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes. I know what gets me the best results due to rejections for one reason or another.
Convince & Convert
JUNE 20, 2013
'Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video. Also cross-promoted on Burberry’s Twitter account with a promoted tweet, the Vine of the Menswear S/S14 show has generated over 600 re-tweets and 285 favorites.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
JUNE 19, 2013
'As the middle of the week has finally approached, many of us are most excited about the fast approaching weekend. . But there’s still a couple more days to go! Hope this little bit of inspiration from the late great Steve Jobs helps you get there. . Image: Courtesy of Graphics20.com .
Adobe Experience Cloud Blog
JUNE 20, 2013
'Author: Brian Glover According to a recent report from Aberdeen Group , 89% of organizations use spreadsheets in the planning, budgeting and forecasting processes. The report is based on a survey of over 200 organizations and goes on to say that despite the level of comfort that many employees have with spreadsheets, there are a lot of challenges that come from using spreadsheets to manage budgets.
Biznology
JUNE 21, 2013
'Photo credit: Pahz. I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part of me wonders why they are doing it. Another part of me envies them for doing it while yet another part of me wonders why I even care that they are doing it. Let’s take a look at each reaction I had in greater detail. 1.
Paul Gillin
JUNE 18, 2013
'A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. 1. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Industrial Marketing Today
JUNE 17, 2013
'Thought leader is a term first coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine, Strategy & Business and used to designate interview subjects for that [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Adobe Experience Cloud Blog
JUNE 19, 2013
'Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget? It’s a crucial question almost every marketing team on the planet is struggling with right now. Easy answers are tough to find. We can tell you, though, what is working for us, so that you can grab an actionable insight or two. Our strategy boils down to one odd, little word: co-marketing.
Biznology
JUNE 19, 2013
'(Photo credit: Sybren A. Stüvel). Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that b
Vidyard
JUNE 21, 2013
Yesterday Facebook announced that Instagram users could now record and share 15 second video clips over Instagram, complete with filters. This new functionality is a direct competition to Twitter’s own video network Vine. While Vine was launched as a separate application with integration into Twitter, Instagram now brings video to its 130 million users seamlessly into the interface they are already using.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EMagine B2B Blog
JUNE 18, 2013
'We have many clients who want their site to emulate other sites. There’s nothing wrong with that! (So long as we’re not copying.) However, sometimes the other website looks great, but isn’t very usable. While looks are important, usability is much more important. Let’s take a look at the trend of the stacked or layered design, and how they answer these important usability questions. 1.
Adobe Experience Cloud Blog
JUNE 18, 2013
'Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole.
Hubspot
JUNE 20, 2013
'As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot. One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think.
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