Sat.Jan 25, 2014 - Fri.Jan 31, 2014

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest).

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Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation

Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Surprisingly, a couple of people added their own dollar bills to my wall.

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Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.

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Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Marketing Insider Group

This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month.

Brand 238

3 Strategic Content Measures Every Marketer Should Take

Modern Marketing

by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion.

6 Easy Tips to Be a Better Blog Writer

Writing on the Web

How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business?

A Lack of Content Marketing Strategy Impedes Demand Generation

ANNUITAS

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

and a Speech Alike?" src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book.

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 More Trigger Marketing Tips To Improve Engagement

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Who’s Quarterbacking Marketing?

ANNUITAS

With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. What would happen if the Broncos didn’t have Peyton Manning to call the plays and ultimately ensure that the Broncos put points on the scoreboard?

Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time.

Google unmasks the anonymous with Google Authorship

Biznology

ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Google wants to triangulate real name with as much online behavior as possible.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Guest Blogging; SEO; Matt Cutts. A Point of View

NuSpark

Latest Developments in SEO: Uproar over Guest Blogging.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

Not the message you were expecting to see? We think so too, #BADMarketing. How would you react if this was your beverage? Share your thoughts below! Image: Courtesy of Search Engine Journal . The post #BADMarketing presented by Crimson Marketing appeared first on. BADMarketing

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader.

Should guest blogging still be part of your SEO strategy?

Biznology

(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself.

Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities.

Content Marketing vs. Content Strategy

Fathom

At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “ PNR: This Old Marketing.”

What PPC offers are retailers running after the holidays?

Biznology

We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!