markempa
JANUARY 27, 2014
'Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Surprisingly, a couple of people added their own dollar bills to my wall. I don’t really know why they did it, but the dollar wall ended up with about 10 dollar bills on it within a week or two.
ANNUITAS
JANUARY 28, 2014
'Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”.
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Webbiquity
JANUARY 27, 2014
'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. So it’s not surprising that 76% of b2b companies and 72% of b2c enterprises now have corporate blogs.
Marketing Insider Group
JANUARY 27, 2014
'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Customer Experience Matrix
JANUARY 31, 2014
'Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Crimson Marketing
JANUARY 27, 2014
'There’s no denying that marketing is increasingly picking up the pace towards a more technological future. Investments in marketing technology and automation will only continue to rise. With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound ma
ANNUITAS
JANUARY 31, 2014
'With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. What would happen if the Broncos didn’t have Peyton Manning to call the plays and ultimately ensure that the Broncos put points on the scoreboard? The notion seems ludicrous doesn’t it? Yet most marketing organizations today are built in silos with no one in the quarterback role to determine the Demand Generation Strategy.
Biznology
JANUARY 27, 2014
'Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet.
Marketing Insider Group
JANUARY 29, 2014
'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month. So trust me when I say that we are all looking for an early spring.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Writing on the Web
JANUARY 29, 2014
'with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.
Crimson Marketing
JANUARY 29, 2014
'Text from Infographic: . 1. Procrastinate on Creating an Integrated Strategy. Email optimization for mobile is a key component of any mobile optimization strategy, but if your site isn’t optimized, too, your email conversions won’t be much help. . 75% of mobiles users in the U.S. use their phones for sending and receiving emails. . 40.1% of all email marketing campaigns are opened with mobile devices.
Biznology
JANUARY 28, 2014
'ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre.
NuSpark Consulting
JANUARY 31, 2014
'Latest Developments in SEO: Uproar over Guest Blogging. Over the last week, with Matt Cutt’s public announcement about guest blogging, what became apparent is that many people in the blogging community have let their desire to get backlinks to their website skew their view of what quality, white hat SEO can actually do for their site. When one concentrates on one particular aspect of SEO, such as link building or back linking, there’s always the risk that you lose sight of the bigger picture.
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Writing on the Web
JANUARY 25, 2014
'How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Bloggers come from all walks of life, that’s one thing that I know for sure. Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing.
Convince & Convert
JANUARY 29, 2014
'You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a stack for a large pizza (an act of which I am guilty and now regret).
Biznology
JANUARY 29, 2014
'(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me. Marketers sometimes see automation as a silver bullet.
ANNUITAS
JANUARY 27, 2014
'March 27 Read ‘Why B2B Marketing Is No Longer The Poor Cousin’ in Leading Company Magazine with Carlos Hidalog, CEO and Principal, ANNUITAS.
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Writing on the Web
JANUARY 31, 2014
'and a Speech Alike?" src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book. Many of the executive coaches and consultants I work with are great speakers.
Convince & Convert
JANUARY 28, 2014
'A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach.
Biznology
JANUARY 31, 2014
'(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments. After all, he ought to know. But the reality is more complex.
Crimson Marketing
JANUARY 31, 2014
'Not the message you were expecting to see? We think so too, #BADMarketing. How would you react if this was your beverage? Share your thoughts below! Image: Courtesy of Search Engine Journal . The post #BADMarketing presented by Crimson Marketing appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Writing on the Web
JANUARY 27, 2014
'and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time. Anytime I think about starting a large project, however, I start to put it off because – well, it’s just so huge!
Chris Koch
JANUARY 31, 2014
'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. And that self is on full display in an eight-minute video made in 1998.
Biznology
JANUARY 30, 2014
'We’ve all come to expect that retailers will flood the search engines during the holiday season with ads containing very strong, compelling offers to purchase. Not only is the holiday season when retailers have the opportunity to end the year in the black, it’s also an incredibly competitive time of year. They need to roll out the big guns if they want to catch their shoppers’ attention.
Convince & Convert
JANUARY 29, 2014
'Image via BigStockPhoto.com. Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.
Advertiser: ZoomInfo
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Writing on the Web
JANUARY 30, 2014
'Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.
Vision Edge Marketing
JANUARY 27, 2014
'All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. There have been numerous discussions on how the exchange between buyers and sellers has evolved from creating products, to building customer relationships, to creating compelling customer experiences. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matt
The Effective Marketer
JANUARY 27, 2014
'Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page.
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