Sat.Jan 25, 2014 - Fri.Jan 31, 2014

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest).

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Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation

Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Surprisingly, a couple of people added their own dollar bills to my wall.

Is The Corporate Website Dead?

Marketing Insider Group

According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . To put it more plainly, the corporate website may be dying a slow and painful death.

A Lack of Content Marketing Strategy Impedes Demand Generation


Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

28 (of the) Best Business Blogging Guides and Tips of 2013


More Trending

Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands

Marketing Insider Group

This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. Maybe even more so since we’ve had 2 or 3 “polar vortex” events and a whole bunch of snow in the last month.

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Who’s Quarterbacking Marketing?


With the Superbowl fresh on my mind, I can’t help but make an analogy as to how most marketing organizations are run (or not run) today. What would happen if the Broncos didn’t have Peyton Manning to call the plays and ultimately ensure that the Broncos put points on the scoreboard?

12 (of the) Best Guides to Marketing on Pinterest of 2013


Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook?

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6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing automation is not marketing strategy


(Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Or, “Once this automation system is installed, it will take our marketing to the next level.” This worries me.

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3 Strategic Content Measures Every Marketer Should Take

Modern Marketing

by Amanda Batista | Tweet this Content is the most critical component that enables marketers to interact and engage with our audiences. The role of content spans across all phases of interaction and at every stage of discussion.

Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]

Crimson Marketing

Text from Infographic: . Procrastinate on Creating an Integrated Strategy. Email optimization for mobile is a key component of any mobile optimization strategy, but if your site isn’t optimized, too, your email conversions won’t be much help. . 75% of mobiles users in the U.S.

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6 Easy Tips to Be a Better Blog Writer

Writing on the Web

How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

11 reasons SEO is a science; 14 reasons it’s an art


Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

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How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jen Augustin, Senior Director of Marketing, Bizo. Follow Jen on Twitter @leadjen. There’s no denying it—today’s B2B marketers have their work cut out for them.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear.

Write an Expert Ebook: How Are a Book and a Speech Alike?

Writing on the Web

and a Speech Alike?" src="[link] width="300" height="225" title="Write an Expert Ebook: How Are a Book and a Speech Alike?" /> If you want to write an expert ebook , here’s another way to make it simple and easy. Think about this: writing a speech is similar to writing a book.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Google unmasks the anonymous with Google Authorship


ANONYMOUS (Photo credit: Andrewww26). Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Google wants to triangulate real name with as much online behavior as possible.

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3 More Trigger Marketing Tips To Improve Engagement

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Guest Blogging; SEO; Matt Cutts. A Point of View


Latest Developments in SEO: Uproar over Guest Blogging.

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Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

and Blogs Alike?" src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? The same way a chef creates a gourmet meal or a singer delivers a concert. One step at a time.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Should guest blogging still be part of your SEO strategy?


(Photo credit: Wikipedia). Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Now, it’s easy to assume that guest blogging is dead simply based on Matt’s comments.

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

Not the message you were expecting to see? We think so too, #BADMarketing. How would you react if this was your beverage? Share your thoughts below! Image: Courtesy of Search Engine Journal . The post #BADMarketing presented by Crimson Marketing appeared first on. BADMarketing

How Jimmy Fallon Redefined the Celebrity Biography

Chris Koch

English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.