Sat.Jun 13, 2009 - Fri.Jun 19, 2009

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. But be honest: How well are you really connecting with your audience?

Top 5 Lead Management Excuses (with Poll)

The Point

According to a recent industry survey by Demand Gen Report , fewer than 10 percent of marketing executives who responded have automated lead nurturing strategies and processes in place. Furthermore, only 15% of those same respondents planned to deploy or expand their lead management initiatives in 2009. As someone who sees clients achieving very real, [.].

Trending Sources

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% higher than those not nurtured. As you all know, Green Leads is in the b2b appointment setting business.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

B2B Appointment Setting - Best if Nurtured First

Smashmouth Marketing

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business.

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it?

Apple’s marketing arrogance

Chris Koch

It’s marketing 101: don’t hold your needs above those of your customers—and don’t defy the expectations that you set with them. Apple has violated both of those rules this week, and I’m sure they could care less—Apple long ago concluded that their products are so much better that customers will overlook the arrogance with which they treat customers.

Cloud-Based QlikView Still Isn't Available as a Service

Customer Experience Matrix

Summary: Pay-as-you-go pricing would make QlikView easier to buy, but the company doesn't offer this option. To make a stronger business case for the purchase, include the value of shifting work from IT to business users, and of producing results faster. Last week’s post about QlikView 9.0 prompted an inquiry from a manager who has been trying for a year to convince his company to consider the product.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others. Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it.

free stuff that sells. maybe.

The Effective Marketer

free marketing stuff can sell. as marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. effective marketing is about generating sales.

Why Twitter is for old people

Chris Koch

Like many, I’m a late convert to Twitter. I avoided it for defensive reasons. I’m one of those boring people that eats the same thing for lunch almost every day. So I figured I wouldn’t have much to twitter about. I also figured that Twitter would appeal mostly to young people interested in flirting with one another in 140 characters or less. But then I tried it and I realized that the hidden power of Twitter is in another kind of human appetite: learning.

Tradeshows Need to Get in the Information Business

Aggregage

A recent post - Could Tradeshows Be ‘Googley’? looks at various aspects of what trade shows need to do to be successful in the future. Given that I’ve worked for several large tradeshows in the past, definitely it’s tough times. One suggestion stuck out at me: 5.) Get In the Information Business. For decades, tradeshows provided the space, exhibitors brought the products, and journalists covered the show.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

My Top Take-Away From MarketingProfs b2b Forum

Smashmouth Marketing

As a Demand Gen/Marketing junky, if there was one thing I came away with from MarketingProfs b2b Forum it's this: Go to the next MarketingProfs event they host! It was so full of nuggets, all I can say is to go read as many of the blogs as you possibly can on the topic. There is a thread of blog articles on MarketingProf's , a page of MarketingProfs speaker's social media contact info on my blog, and the whole twitter feed of #mpb2b hash tag comments.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?

Aprimo Solutions: CRM Software, Process Workflow, Marketing Communications, Sales Marketing Management and More

delicious b2bmarketing

United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? What is MRM?

Show me the How

Wondering Out Loud

At the risk of making enemies of all who have weighed in on the subject, I beg all of you to please stop blogging, writing, talking & pontificating on the subject of WHY B2B companies need, should, have to use social media. A search of Google returned 492,000 hits on the keyword “B2B needs social media&#. At the top was this one from iMedia Connection.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

#mpb2b - MarketingProfs Highlight Tweets From Day 2

Smashmouth Marketing

Yesterday I posted my favorite tweets for the day. Tuesday's MarketingProfs b2b Forum was a bit more tiring, but just as filled with content. Again, the twitter feed was loaded. Find it with hashtag #mpb2b. Below are today's collection of what I gleaned as cream of the crop tweets. BDSolutions : Apparently the proper term 4 "above the fold" in email is "prescroll"--& only 11% of email users venture beyond. Use ur 600px wisely! mpb2b. jaybaer : Interesting that @kdpaine is down on Linkedin.

Marketo Ignite Revenue Sales Insight Launch Party

Modern B2B Marketing

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight.   The party was high energy and with filled some great spirits, snacks, and demos of the new product.

Building B2B Online Communities - Insights from the Online Community Unconference | Business.com's B2B Online Marketing Blog

delicious b2bmarketing

B2B Online Marketing - Business.com Home About 6 B2B Online Community Takeaways from OCU 2009 Online Community Unconference 2009 At Forum One’s energized gathering of online community professionals at the Online Community Unconference in Mountain View last week, there was great interest in B2B online communities compared to last year’s conference (marketers are starting to realize that B2B companies need social media too ).

IT Sales and Marketing - Recovery On its Way

The ROI Guy

As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

#mpb2b - MarketingProfs Highlight Tweets From The Day

Smashmouth Marketing

Today's MarketingProfs b2b Forum was great. Picked up lots of tidbits. Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands. agravel : Attending session about demand generation: quantity vs quality #mpb2b.

Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. Barry is also a member of the Marketo Board of Advisors.

MarketingProfs Speakers - Link List

Smashmouth Marketing

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others. Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it.