Sat.Oct 15, 2016 - Fri.Oct 21, 2016

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.

The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career!

Best 349

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication.

Tools 337

Why (and How) Your Team Should Personalize the Customer Experience

Act-On

We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. They tell you at the beginning of your wait, “Your call is important to us.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

More Trending

So You Want to Create Content That Actually Converts?

KoMarketing Associates

What a novel idea, right? Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.)

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.

Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle.

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

Some people like to learn by making mistakes. And by “some people” I mean me, and by “like” I mean it just happens. I guess that’s the price you pay when you’re not afraid to try new things.

Neuromarketing: Using Neuroscience to Supercharge Results

Act-On

Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. They vigorously tested strategies for appealing to their target audience , driving more sales and generating greater results.

5 Big Data Marketing Trends That Are Slated to Dominate 2017

Reachforce

Like the shiny new car and the latest game console and even the trendiest boots, big data is starting to feel comfortable. Instead of that “new car smell”, it’s got a little wear on it.

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How to succeed with LinkedIn marketing

Marketing Insider Group

By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. It may be a social network like Facebook, but it has a substantially different userbase — professionals.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Marketers switch email service providers (ESPs) for various reasons. Your current sender may have a poor sending reputation, lack scalability, cost too much for what you get, and/or be missing features you’d like to have.

3 Things About Win Rates and Persona Engagement

bizible

Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. Let’s illustrate this with a quick example.

Content Costumes: How to Pick a Theme for Your Content (Plus Examples)

Marketing Insider Group

One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. But donning a costume is a special kind of fun. You get to show the world a little something about you that they might not know […].

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Curated Content Brings the Electoral Experience to Europe

ScribbleLive

How much content have you seen published about the 2016 US election campaign? The electoral battle between Hillary Clinton and Donald Trump for the presidency has dominated media headlines in the US and abroad.

Do you mind the clock? Or does time mind you?

Act-On

Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. A lady of leisure.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content.

The Future Of Customer Relationships

Marketing Insider Group

Relationships make the world go round. From that first flicker of attraction in high school or college to walking down the aisle on your wedding day. From landing your first customer to striking the business deal which takes your start-up to the next level.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

Want to use your B2B content to establish yourself as a thought leader in your industry? LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

Ignite Tech

One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday.

Why Do Creative People So Often Struggle to Pick a Direction & Ship?

Marketing Insider Group

Your creative intuition is a powerful guide. So why does it occasionally seem like you’re wandering in circles, unable to move past a single piece of a project? It just doesn’t feel like you can get it RIGHT, so you keep agonizing over that part of the work.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.