Sat.Aug 31, 2013 - Fri.Sep 06, 2013

Why Do Content Marketing?

Marketing Insider Group

Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective.

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads.

15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.

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The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour


Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful?

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4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Good Reads for B2B Marketing - Modern Marketing from Stan Lee


Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads.

Embrace your inner realtor when selling social media


I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed.

5 ways to ensure a magnificent mobile experience


With the increased use of smartphones, marketing with mobile in mind is an imperative, as opposed to a choice.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my name it. Does that sound much different than a sales or marketing professional? Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses!

4 Fantastic Fundamentals of Modern Marketing From Stan Lee

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog comes courtesy of Jeff Rummer , Manager of Demand Gen Strategy at Covidien.

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Data, data everywhere, nor any drop to think


Drowning… (Photo credit: Charl22 ~ Charlotte Faye Addison). The IBM Big Data website claims that “Every day, we create 2.5

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Marketing Technologist Role in B2B


Absolutely not, not every marketer will become a marketing technologist. Blog Analytics B2B Marketing Demand Generation Marketing technologist

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 ways to ensure a magnificent mobile experience


5 ways to ensure that you offer a magnificent mobile experience and what to avoid

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Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder

Modern Marketing

by Amanda Batista | Tweet this Today the U.S. celebrates Labor Day , a holiday to marks the economic achievements of American workers (AKA an unofficial excuse to jam in the sun for a summer sendoff three-day weekend). According to the U.S

#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics.

The B2B marketer’s world is changing


It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono. Well, some perennial challenges remain the same. It always has been (and probably always will be) tough to get buy-in from colleagues, effectively achieve cut-through and measure ROI.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour


Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

Has the Launch of Gmail Tabs Affected Email Reads?

Modern Marketing

by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns.

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From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched.

Are You Promoting Yourself as a Digital Marketer?


I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Characteristics of Great Marketing Content

Digital B2B Marketing

A colleague forwards you link with a short note: “this is awesome, we should be doing this.” ” Your interest is perked. Your expectations are high. You click and… your heart sinks. Its last decade’s news and isn’t relevant for your business today.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.

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The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]

Crimson Marketing

Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. .

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.