Sat.Aug 31, 2013 - Fri.Sep 06, 2013

Why Do Content Marketing?

Marketing Insider Group

Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. The answer is that you should do it because most of your marketing is getting less effective.

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads.

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The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour


Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful?

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5 ways to ensure a magnificent mobile experience


With the increased use of smartphones, marketing with mobile in mind is an imperative, as opposed to a choice.

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We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my name it. Does that sound much different than a sales or marketing professional? Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses!

Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder

Modern Marketing

by Amanda Batista | Tweet this Today the U.S. celebrates Labor Day , a holiday to marks the economic achievements of American workers (AKA an unofficial excuse to jam in the sun for a summer sendoff three-day weekend). According to the U.S

Data, data everywhere, nor any drop to think


Drowning… (Photo credit: Charl22 ~ Charlotte Faye Addison). The IBM Big Data website claims that “Every day, we create 2.5

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 ways to ensure a magnificent mobile experience


5 ways to ensure that you offer a magnificent mobile experience and what to avoid

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

The Economist is one of the best publications for business news and international politics.

Has the Launch of Gmail Tabs Affected Email Reads?

Modern Marketing

by Andrew Stanbridge | Tweet this. Since Gmail rolled out new inbox tabs , there has been lots of buzz in the market concerning the potential impact on marketing campaigns.

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Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 2013 Buyersphere Report: the industry’s favourite exposé of B2B buyer behaviour


Now in its 4th year, the Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. So we’re delighted to give you a chance to download the full 2013 Buyersphere Report now

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. It’s becoming more important than ever to streamline the process. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched.

From the Diary of an Eloquan: How Eloqua University Reminds Me of High School

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.

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The B2B marketer’s world is changing


It’s tougher being a marketer nowadays than it ever has been. That’s what 73% of the 200 B2B marketers in the US and UK told us in the latest ‘What Works Where’ survey Circle Research conducted on behalf of Omobono. Well, some perennial challenges remain the same. It always has been (and probably always will be) tough to get buy-in from colleagues, effectively achieve cut-through and measure ROI.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Are You Promoting Yourself as a Digital Marketer?


I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed.

The Three C’s of Solutions Marketing: An Interview with Bob Braham [Podcast]

Crimson Marketing

Your customers care about results because they have a problem they need you to fix. Problems are nothing more than a disruption, and herein lies your opportunity. .

4 Characteristics of Great Marketing Content

Digital B2B Marketing

A colleague forwards you link with a short note: “this is awesome, we should be doing this.” ” Your interest is perked. Your expectations are high. You click and… your heart sinks. Its last decade’s news and isn’t relevant for your business today.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Top Revenue-Driving SEO Strategies for E-Commerce


It’s not easy to be a search-engine marketer anymore.

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My Beef with LinkedIn or Social Media Limits Personal Brands


Image via CrunchBase. As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands and sometimes personal brands. My audiences range from sophisticated business executives and astute social media users to social media novices.

Marketing Technologist Role in B2B


Absolutely not, not every marketer will become a marketing technologist. Blog Analytics B2B Marketing Demand Generation Marketing technologist

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15 Expert Guides to WordPress: Tips, Techniques, Plugins and More


Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!