Sat.Mar 07, 2015 - Fri.Mar 13, 2015

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile.

When Bad Things Happen to Good Leads - Part 5


Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away!

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5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it.

Sales 258

CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all.

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Why aren’t you already cross-posting on LinkedIn?


Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn?

Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

Needs determine market innovation. It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Aided by Big Data… location is everything!


Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town and wanted to understand if this was a good business for her to get into.

#BADMarketing from Hitachi Personal Finance

Crimson Marketing

Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? BADMarketing . The post #BADMarketing from Hitachi Personal Finance appeared first on. BADMarketing

Performance Anxiety and the Modern Marketer


Today’s post is courtesy of Carla Johnson , CEO of Type A Communications. This post first ran on the Type A Communications blog September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain.

10 Creative Types You Need To Build A Killer Content Marketing Team

Marketing Insider Group

By NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Conversion tactics for your online ads


Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising , you need to be captivating, concise, and clear.

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Need Better Content? Define Your Use Case Requirements


Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers.

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Data Driven Marketing: Understanding and Measuring Your Total ROI

Modern Marketing

Editor's Note: Today's post comes courtesy of Daniel Newman, President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”

Advertising v Content Marketing: a battle of labels


"Content marketing" is great, leading-edge, measurable and effective. Advertising", on the other hand, is understood to be ineffective, unaccountable, and hopelessly out of date. The truth is we’ve been doing both for years and will continue to do so

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Internet of Things (IoT): when everything is “a thing”


Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years.

A Few Marketing Best Practices for Alternative Investments

Marketing Craftmanship

Although the lion’s share of alternative funds have yet to dip their toes into Lake Transparency, some small funds are cutting a path for the rest of the industry, in terms of smart marketing…if that’s defined by how clearly they explain their value proposition, and by how well they create investor interest.

5 Digital Marketing Campaigns Inspired By Women

Modern Marketing

Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women. Over the course of history, marketing has played a significant role in advancing various causes – equality for women included - politically, socially, and emotionally.

In B2B Marketing, Don’t Forget the Basics


Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar? Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Data Driven Sales 2.0


Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data.

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How To Stay HIPAA-Compliant in a Digital World


The Health Insurance Portability and Accountability Act (HIPAA) is a US law designed to provide privacy standards to protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other healthcare providers.

5 Lessons Learned From the First Major CASL Violation

Modern Marketing

It’s happened. The first real fine has been handed down by Canadian government authorities over violations of Canada’s Anti-Spam Law ( CASL). Compu-Finder was fined $1.1 million CAD late last week. This fine certainly answers some questions, and should serve as a real wake-up call to senders who didn’t properly change their actions when CASL came into force last year. Compu-Finder seems like a very aggressive outfit with some especially disliked messaging.

In Case You Missed It | eMagine’s Recent Site Launches

EMagine B2B Blog

Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Now in 2015, we’re ecstatic to see it continue to grow larger and larger.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!