Sat.Mar 07, 2015 - Fri.Mar 13, 2015

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile.

When Bad Things Happen to Good Leads - Part 5


Don’t believe everything you read about executives not wanting to talk to vendors. Some years ago I learned that SVP and C-level executives are 2.5 times more likely to respond to quality voicemail and email than their junior reports. I was blown away!

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10 Creative Types You Need To Build A Killer Content Marketing Team

Marketing Insider Group

By NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor.

5 Ways To Unite Sales And Marketing For Increased Revenues

The Forward Observer

Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here''s how to do it.

Sales 258

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Reasons You Need a Partner for Your B2B Content Marketing Program

KoMarketing Associates

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all.

More Trending

Performance Anxiety and the Modern Marketer


Today’s post is courtesy of Carla Johnson , CEO of Type A Communications. This post first ran on the Type A Communications blog September 30, 2014. For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain.

Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

The last three minutes of my MarTech Conference presentation are driving me crazy. The preceding portions cover the current state of Customer Data Platforms. I have no trouble talking about that.

Why aren’t you already cross-posting on LinkedIn?


Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn?

CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail

Crimson Marketing

Needs determine market innovation. It should come as no surprise, then, that traditional brick and mortar retail is seeking ways to evolve and keep pace with the level of service and personalization offered by online shopping.

Always Connected B2B Customers: Meeting Their Expectations


What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices.

Aided by Big Data… location is everything!


Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering. She had noticed frozen yogurt franchises popping up in her town and wanted to understand if this was a good business for her to get into.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Assess Your Content Marketing Maturity Level [Infographic]

Modern Marketing

Marketers today know that they need relevant and interesting content in order to attract and continue to engage with their customers across channels, as well as to stay relevant in a competitive landscape.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful.

3 Conversion tactics for your online ads


Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When structuring the copy for your online advertising , you need to be captivating, concise, and clear.

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#BADMarketing from Hitachi Personal Finance

Crimson Marketing

Being cute isn’t a quality to look for in a loan provider. But why compare them to a hairless cat? BADMarketing . The post #BADMarketing from Hitachi Personal Finance appeared first on. BADMarketing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Overcoming the Top Challenges of B2B Marketing


If you’re a B2B marketing professional, you work in a dynamic, fast-changing world. In only the past few years you have probably incorporated social media, mobile technology, and big data analytics into your work, and what you do on a daily basis may be quite different from what it used to be.

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Identifying Hidden Talent – Part One


Let’s face it; true Rock Star marketers are few and far between these days. We all know how it feels to find these gem-like employees, and there is a never-ending need for more of them. With only 7.5% of the B2B Enterprise Marketing workforce rated as highly skilled, this will continue to be a challenge for CMOs over the next year and beyond. 1 That said, let’s look at a couple of common challenges and potential ways to discover your next breakout star; they might be closer than you think.

The Internet of Things (IoT): when everything is “a thing”


Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years.

5 Ways To Develop Content That Reigns

Crimson Marketing

The latest statistic is that 27 million pieces of content are being shared daily ! With such an abundance of information, it becomes harder and harder to win the attention of your audience. So how can marketers better create content that achieves optimal results?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Need Better Content? Define Your Use Case Requirements


Perhaps you’re the sales leader, and your sales people lack the content they need to sell effectively in this age of online, self-educating, stealth buyers.

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5 Digital Marketing Campaigns Inspired By Women

Modern Marketing

Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women. Over the course of history, marketing has played a significant role in advancing various causes – equality for women included - politically, socially, and emotionally.

Data Driven Sales 2.0


Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data.

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Advertising v Content Marketing: a battle of labels


"Content marketing" is great, leading-edge, measurable and effective. Advertising", on the other hand, is understood to be ineffective, unaccountable, and hopelessly out of date. The truth is we’ve been doing both for years and will continue to do so

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.