Sat.Aug 27, 2011 - Fri.Sep 02, 2011

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.

The 8 Most Common Sales Mistakes

Marketing Insider Group

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective.

Trending Sources

Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel

B2B Lead Generation Blog

Tweet Longer selling cycles and stalled deals are impeding sales funnels everywhere. Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Tweet.

Buy 50

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

10 Social Media Cartoons Guaranteed to Make You Smile

Hubspot

It's Wednesday, or Hump Day, as some call it. You're just about halfway through the workweek at this point. How about an extra little push? No, we're not talking about a second -- or third -- cup of coffee. What about some funnies? Over the past few years, we've published 45 marketing cartoons.

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Mobile LinkedIn Features for the B2B Professional | Marketri

Marketri

The Biggest Challenge in Content Marketing

Marketing Insider Group

I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute.

Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The Ultimate Google+ Cheat Sheet

Hubspot

Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier.

7 Blog Writing Steps BEFORE You Check for Keywords

Writing on the Web

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your blog, and there’s no way around it. The only way to learn to write good blog posts is to write and publish blog posts—a lot of them. Saving them as drafts won’t work.

Making your website more social (it’s not all that hard)

EMagine B2B Blog

Now that the search engines are doing much better at incorporating social-network pages and signals into search results, and analytics packages are becoming more able to track social-originated website traffic… it’s a good time to bring your website up to social snuff. You don’t need to go all the way to building a private social [.]. B2B Web Strategy Social Media

How to REALLY Increase B2B Blog Traffic

delicious b2bmarketing

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

9 Email Marketing Best Practices to Generate More Leads

Hubspot

This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters). But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. Peer pressure worked, and there I was.

15 Posts on Why Cold Calling Is On Its Way Out the Door

Sales Intelligence View

Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Not only do I find the dogfights between business strategies to be extremely entertaining but I also love seeing perceptions on discussions from both sides of the equation.

The Importance of Woozles in B2B Marketing

Digital B2B Marketing

The role of brand in enterprise B2B marketing can be a subject of debate (my friend Maureen Blandford even wrote a book “ Branding Doesn’t Work in B2B “). With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

13 Mind-Bending Social Media Marketing Statistics

Hubspot

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.”

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. 

How Social Media Feeds your Online Marketing Machine

B2B Marketing Traction

Tweet. Today it’s not enough to have a search-engine-optimized website with static content.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? There’s no shortage of options, and the decision is an important one: you’ll be “married&# to the platform you choose for as long as your current site is up.

Making Your B2B Marketing Footprint [Infographic]

Modern B2B Marketing

by TopRank As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same.

Four Things to Consider Before You Buy Marketing Automation

ANNUITAS

Well, we’re in the dog days of August. However, for many B2B marketers, 2012 planning is right around the corner and usually starts right after Labor Day. And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Taxonomy in Content Curation

Aggregage

I ran across an interesting post by Karan Bavandi: “Link Management System&# vs. “Content Management Systems&# – In search of tools for curators. He talks about the differences between Content Management Systems and Link Management Systems for curation.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Twitter success demands both top influencers and everyone else

Biznology

Image via CrunchBase. Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest limited time and resources on the most influential, the most popular, and the most celebrated. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. Immediately I’ve lost my audience’s attention.

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42 Tweetable Facts to Squash Marketing Fantasies

Hubspot

We hear a ton of marketing myths everyday that have no basis on research or facts. They're simply made-up fantasies that people have come to believe. But let's face it, we marketers can't afford to live in a fantasy world.

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. My analysis is below. Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Eloqua last week filed for an initial public offering of its stock.

Into the Matrix: Revenue Performance Management at Dreamforce #DF11

Modern Marketing

by Jesse Noyes | Tweet this When it comes to marketing, you can take the red pill or the blue pill. The blue pill means you’ll wake up to the status quo of random marketing with little or no idea of how you’re efforts are impacting revenue.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.