Sat.May 21, 2005 - Fri.May 27, 2005

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

lee odden over at the online marketing blog shares some interesting ideas for optimizing press releases for rss distribution. lee states, "offering rss feeds for groups of press releases creates some interesting opportunities for the

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation Blog

I liked this post by Joe Cullinane, author of 21st Century Selling, over at his WOMP blog. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we

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B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

B2B Lead Generation Blog

thank you for nominating the b2b lead generation blog for marketingsherpa's 2005 readers' choice award! it is a honor just to be nominated. be sure to check out the other quality blogs that were nominated by marketingsherpa's 185000

B2B Lead Generation Blog: Lead generation ROI depends on a good handoff

B2B Lead Generation Blog

in high school track, i competed in the 4 x 100 relay race. my team wasn't fast but we had a great coach. he drilled us on how to handoff the baton to near perfection. we won a number of races against much faster teams because we were

The AdRoll Guide to Account-Based Marketing

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B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation Blog

business blogging consultant extraordinaire, debbie weil, just informed me that she's launching a half-day seminar on blogging & rss. the live workshop will take place in washington, dc on february 17th

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

webinars have reached critical mass and most b2b marketers, it seems, have added them to their marketing mix. but lately, i've watched some really bad webinars and webcasts. so rather than go on a screed about it, i thought i'd share


B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO

B2B Lead Generation Blog

yesterday, i met with the ceo, cmo and cso at a top 500 software company. it was clear that each executive had a completely different vision of lead generation and how to measure marketing peformance