Sat.Apr 01, 2006 - Fri.Apr 07, 2006

Whose your daddy?

Anything Goes Marketing

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial.

B2B Lead Generation Blog: Best Practices in Demand Generation

B2B Lead Generation Blog

Sridhar Ramanathan, over at the Pacifical Group Blog, just published an article on the best practices demand generation. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at

Trending Sources

WMC Interviews: Mike Schultz


This week, I caught up with Mike Schultz , Publisher of , and co-founder of the Wellesley Hills Group. His organization helps professional services firms, such as law firms and accountants, market their services more effectively.

Anything Goes???

Anything Goes Marketing

This is the first post of a very exciting (I'm being optimistic) start to my blog. The goal of my blog is to record my travels through the world of marketing.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Easy Does It!

Anything Goes Marketing

Here's a great new viral campaign from Staples featuring the "Easy Button". Not only is the site very creative, and practical it's actually fun! For an administrator who needs to order office supplies quickly, what better way then the using an easy button that you can download to your desktop! Great job Staples! Chad H

Blog optimization for dummies (like me)

Anything Goes Marketing

Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. I just added my first blog tags. Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Thanks again

A "successful" email newsletter

Anything Goes Marketing

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView. Has anyone actually heard of this (please let me know)?? Of course IBM could afford this but could the everyday marketer really afford to create videos

Click Z Sucks

Anything Goes Marketing

Ever read anything by the "Experts" at Click Z? By experts I mean people trying to sell their stuff. Here is a "great" article titled " Email Creates Awareness ". Really? Is that what it does?? Wow, I didn't know! I read everything on this site with a huge, enormous grain of salt. There are only a few experts that I really trust. I'll point them out to you when I see them. I wouldn't waste too much time on this site - becuase you can!

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Anne Holland Fan

Anything Goes Marketing

I read this interesting case study on Marketing Sherpa recently on how changes to a website resulted in a much higher conversion rate. Great article but then at the end I realized that the site had changed! I emailed Marketing Sherpa and asked the obvious question "Why did it change and why didn't you tell us that?" Anne is very classy in her next email, she sent out an article that explained that she really didn't know why.

Most Hilarious Email Ever? Or is it?

Anything Goes Marketing

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. Here's the thing: the marketing campaign worked becuase we're talking about it right now! The mice in my head are starting to move. Maybe this is a new type of email marketing that has begun. I will call it"Reverse Spamming" or Ream for short. Have you been Reamed today?

Why can't I generate sales off my site?

Anything Goes Marketing

This was the kvetch from a marekting prof user. Take a look at the site and you can tell for yourself: [link]. The picture of person in the top left hand corner who is suppossed to represent someone who is "vibrant" looks old and decrepit. I think that losing your hair can be very gracefull but it's doesn't seem to be helping online sales. That's my marketing tip for today.

Viral Campaign: I'm a star!

Anything Goes Marketing

This really stupid simple site caught my attention: [link] (hey, it doesn't take much).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Google is brilliant! Help nerds find love!

Anything Goes Marketing

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour. Google Romance has inspired me. PPS - Here is a site on the top 100 April Fool's Hoaxes

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation Blog

the audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. podcasting is proving to be a great way share multimedia content because your audience can fetch it

B2B Lead Generation Blog: Reaching Decision Makers

B2B Lead Generation Blog

Reaching decision makers today seems harder than ever. To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive