5 Trending Rumors About B2B Lead Generation That Need to Die
B2B PR Sense
JULY 13, 2018
Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live. The truth for most B2B companies is: Lack of time and staff are huge obstacles to lead generation. Existing client's budgets change, so the need for new leads is ongoing.