Sat.Jul 07, 2018 - Fri.Jul 13, 2018

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

Lead generation is one of the top struggles for nearly every B2B company. In an ideal world, you'd retain clients with bottomless pockets for an eternity and you wouldn't have to hit the pavement looking for new leads. However, we all know that's not the reality in which we all live.

How To Get Traffic To Your Blog - Content Marketing 101

Roketto

Here’s a common scenario our content marketing agency sees too often: [ Company Name ] no longer wants to rely solely on paid traffic to drive leads, and decides to invest into an organic content marketing strategy. This often starts with a blog, a few unresearched ideas, and a terrible assumption that their audience will be interested in anything they talk about. Google Analytics Inbound Marketing Internet Marketing Google Adwords

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5 Crucial Data-Driven Marketing Trends and How to Exploit Them

Marketo

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts.

Trends 111

12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Savvy Sales Pro’s 5-Point Guide to Overcoming Objections

DiscoverOrg

If you’re dealing with an objection, congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. A study from Gong.io

Sales 262

More Trending

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts.

Design 213

The Problem with Content & How We Fix It

KoMarketing Associates

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue. As I read the article, it got me thinking about where we are with content marketing.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators?

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

Marketing Insider Group

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place?

CMO 207

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Customer Success: An Instrument for Change

Modern Marketing

In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change.

The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Act-On

Demand & Lead Generation

MQL 181

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Customer Journey Mapping: The Cornerstone of Cross-Channel Marketing

Modern Marketing

Marketers understand the key to successful business is cross-channel marketing as it makes it easy for customers to complete any desired activity on whatever medium they are most comfortable with. However, the actual implementation of cross-channel marketing is a different story.

Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

3 digital marketing tactics that will increase conversions now

Biznology

If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money).

Your Marketing Campaign Is Dead. Why Isn’t It Working?

Marketing Insider Group

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […].

Work 199

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Marketers Can Be Successful with Blockchain Technology

Modern Marketing

We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things.

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Survey 182

When, Why and How to Gate Content Along the Customer Journey

Act-On

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content

Weekend Reading: “Shift” by Sean M. Doyle

Marketing Insider Group

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

Interpreting what you customers mean from their interactions with you is key to creating valuable digital experiences that will make them return to your site. Let me elaborate on this from an experience of mine.

Customer-Powered ABM: How to let your Customers Fuel Your ABM Campaigns

Influitive

Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them. They want.

Top Trends in B2B Marketing

Biznology

[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up!

Trends 157

Meet the Marketing Owner, Agile Marketing’s Make or Break Role

Marketing Insider Group

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile.

List 148

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!