Sat.Apr 06, 2019 - Fri.Apr 12, 2019

Why it takes TEAM effort for ABM success

HG Data

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits.

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Modern Marketing

Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData

Webbiquity

If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

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More Trending

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

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Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device.

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6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What the C-Suite Wants to Know About Marketing

Reachforce

When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

Report 170

Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects.

How to Choose the Right Social Media Channels for Your Business

Biznology

Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc.,

Creating and Promoting Content That Brings 100+ Badass Links in a Month

Marketing Insider Group

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Collecting Good Data Can Improve Email Hygiene

Act-On

Good deliverability starts with quality data and good email hygiene. These tips will put you on the right path toward ensuring your contacts are active and ready to engage with your brand. Email

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before.

Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green.

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How Content Agencies Are Marketing Themselves

Marketing Insider Group

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing.

Keep Existing Customers to Maximize ROI

Act-On

Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI. Email

ROI 138

Why LinkedIn Video Is a No Brainer for B2B Marketers

Biznology

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy

Contently

There are so many ways to underserve your audience on social. You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform.

Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs abm account based marketing

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Evolving Your CX: How to Differentiate from DTC Brands

Modern Marketing

When’s the last time you noticed an alluring product in a store display, or on your favorite store’s website — and then went to buy directly from that brand? There’s no shame in admitting that you do this.

How Brands Can Leverage B2B Social Media for Content Marketing Success

Content Standard

To the untrained eye, social media might appear like the exclusive playground of B2C brands—where hip corporations trade gif-laden tweets with their audiences and forge partnerships with stylish Instagram influencers.