Sat.Apr 06, 2019 - Fri.Apr 12, 2019

Why it takes TEAM effort for ABM success

HG Data

Most B2B marketers agree that Account-Based Marketing (ABM) delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits.

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Modern Marketing

Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Plenty of research backs this up.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Entrepreneur Interview Series #10: Aba El Haddi, EnduraData

Webbiquity

If you need to share and collaborate on a few large files between people at two or three locations, any file-sharing service will work, like Google Drive, WeTransfer, or Dropbox.

Trade 238

More Trending

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

Sales 235

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device.

Aging 207

The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What the C-Suite Wants to Know About Marketing

Reachforce

When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

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Survey: Hyper-Personalization is Becoming a Top Priority for More Marketers

KoMarketing Associates

Marketers already know that content personalization can yield better results when it comes to connecting to their target audience. However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects.

Survey 240

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing.

The Service Profit Chain – Why Employee Engagement Matters

Marketing Insider Group

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Collecting Good Data Can Improve Email Hygiene

Act-On

Good deliverability starts with quality data and good email hygiene. These tips will put you on the right path toward ensuring your contacts are active and ready to engage with your brand. Email

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. Salesforce recently published its “State of Marketing Report,” which revealed that customers now have more demands of marketers than ever before.

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy

Contently

There are so many ways to underserve your audience on social. You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform.

Creating and Promoting Content That Brings 100+ Badass Links in a Month

Marketing Insider Group

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Choose the Right Social Media Channels for Your Business

Biznology

Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc.,

Modern Marketing Influencer Blog Series: Being Human: How H2H Marketing Forges Strong Customer.

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

Keep Existing Customers to Maximize ROI

Act-On

Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI. Email

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How Content Agencies Are Marketing Themselves

Marketing Insider Group

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation.

Agency 189

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green.

Tips 154

Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

GPS 219

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Updated in April, 2019. When Facebook (then called The Facebook) first launched, it was a platform for college students to meet each other – nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since.

B2C 132

Corporate Responsibility in the Age of Content and Social Media

Contently

Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it?

Aging 123

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.