Sat.Aug 26, 2017 - Fri.Sep 01, 2017

22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the primary objective? For example: secure an appointment, gain an introduction …).

Behind The Mind’s Curtain: Part 2

Navigate the Channel

Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try.

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Trending Sources

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

How to Attract B2B Buyers with Killer Content

B2B Lead Generation Blog

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. The post How to Attract B2B Buyers with Killer Content appeared first on the B2B Lead Blog.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […]. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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Why Buyers Buy

ViewPoint

Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. In 1943 Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival, and this will be the first thing that motivates our behavior.

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5 Myths About Video Marketing, Debunked

Hubspot

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown.

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation

Content Standard

It’s no coincidence that the J-word has been creeping into marketing in recent years: Your content strategy can and should learn from traditional journalism and newsroom processes, such as the use of an editorial board, if you want to truly differentiate your brand with great quality content.

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Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time. According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives.

Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives.

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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Hubspot

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Top 3 Trends in Customer Service

Vidyard

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers.

Survey: 62% of B2B Marketing and Sales Teams Aligned on Common Goals

KoMarketing Associates

Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. The majority of sales reps (62 percent) believe they are aligned with marketing professionals at their organizations.

7 of the Best Marketing Books You Must Read Now

Act-On

Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

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From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

4 Tactical Ways Salespeople Can Build Trust with Video

Vidyard

Have you ever had a text message conversation that was needlessly tense? Where you wrote something, saw your friend’s little “typing” indicator come up, and then watched it drop off with no reply? If you’re like me, you wondered, “Was it something I said?

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How to Create Quality Blog Posts Surprisingly Rapidly

Modern B2B Marketing

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage.

Understanding the Shift to Contextualized Content Marketing

Marketing Insider Group

The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been shouting from their rooftops for years about creating relevant content if we expect our marketing strategies to work. Michael Brito, Senior Vice President for Social Business […]. The post Understanding the Shift to Contextualized Content Marketing appeared first on Marketing Insider Group.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do I configure GA to track XYZ? And, where do marketers find value in Google Analytics?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Dear Marketing Conferences: Here Are 10 Things We Hate About You

Influitive b2b

We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a. Advocamp

What the History of Copywriting Teaches Us About Content Marketing Today

Content Standard

Businesses are no strangers to friendly rivalry.

The 16 Best Sites for Free Stock Photos and Videos

Type A Communications

August 29, 2017 by Tom Pick There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help. read more.

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The 10 Pillars of Successful Branding

Modern B2B Marketing

Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Build a Social-First Thought Leadership Program

Modern Marketing

Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into developing this program.

Did Millennials “Kill” Brand Loyalty? Not Really

Content Standard

Millennials stand accused of “killing” many things: avocados, alcohol sales, and—my personal favorite—napkins. We are also often accused of not having brand loyalty, making marketing to millennials a daunting task.

How to Create a Content Marketing Strategy for Virtual Reality

Hubspot

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn't a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement.

5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.