Sat.Aug 26, 2017 - Fri.Sep 01, 2017

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future.

How to Attract B2B Buyers with Killer Content

B2B Lead Generation

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. The post How to Attract B2B Buyers with Killer Content appeared first on the B2B Lead Blog.

7 of the Best Marketing Books You Must Read Now

Act-On

Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. What is the primary objective? For example: secure an appointment, gain an introduction …).

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

More Trending

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

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Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […]. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

Why Buyers Buy

ViewPoint

Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. In 1943 Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others. Our most basic need is for physical survival, and this will be the first thing that motivates our behavior.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Case for Transformation

Act-On

At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

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Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts.

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5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress.

Marketing Automation Remains Critical to Marketers’ Top Goals

KoMarketing Associates

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Once-in-a-lifetime total solar eclipse brings Act-On team together across offices

Act-On

The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

Gone are the days where the marketing department operated on a "wing and a prayer." " Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives.

Stop flying blind with insights SEMRush can offer about your websites

Biznology

My two-year-old WordPress blog, rnnr.us , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […]. The post How to write the article people want to share appeared first on Marketing Insider Group. Content Marketing Social Media Serpstat Shares SMM

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Survey: 62% of B2B Marketing and Sales Teams Aligned on Common Goals

KoMarketing Associates

Sales and marketing professionals believe they are becoming more closely aligned, but there are still gaps in the way they communicate and measure success. The “What Does Sales Need and Want from Marketing?” white paper from Televerde recently focused on how marketing and sales teams are working together to achieve company objectives. The majority of sales reps (62 percent) believe they are aligned with marketing professionals at their organizations.

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How to Build a Social-First Thought Leadership Program

Modern Marketing

Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into developing this program.

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Capture the future’s biggest competitive advantage for yourself

Biznology

Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows, which makes them lose. Instead, inventing a new kind of future can make today’s leaders irrelevant or obsolete.

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How Facebook Could Force Brands to Pivot to Video

Contently

In a recent New York Times Magazine story , Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” ” Those who work in digital media know this madcap iteration all too well.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Make Sense of the Martech Landscape

Reachforce

As a marketing technologist, you are likely often charged with the increasingly difficult task of uncovering martech tools that will add the most value to your team’s strategy. On the one hand, the responsibility can be exciting.

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Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Marketing Insider Group

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […]. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group. Content Marketing

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Successful digital marketing means setting your priorities

Biznology

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter.

Three Things Twitter Needs to Thrive

Webbiquity

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Image credit: Scott Hampson. Still, Twitter’s best days may be ahead of it.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Putting the Personal in Personalization

Act-On

Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to make your site more relevant and helpful to each individual.

Understanding the Shift to Contextualized Content Marketing

Marketing Insider Group

The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been shouting from their rooftops for years about creating relevant content if we expect our marketing strategies to work. Michael Brito, Senior Vice President for Social Business […]. The post Understanding the Shift to Contextualized Content Marketing appeared first on Marketing Insider Group.

How To Visualize Your Marketing Attribution Data In PowerBI

bizible

At Bizible we focused on building a product that can deliver great data. Great data is relevant, accurate, and precise. But what about great design? After ensuring data is reproducible and accurate many marketers begin to focus on the best way to communicate new information.