Sat.Aug 26, 2017 - Fri.Sep 01, 2017

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

It's easy to keep on top of cultural trends that beam out at us from all media. But how about public relations trends that can help your growth and development? These can be less accessible and tougher to master. Yet, they can help you get a jump start on the future.

7 of the Best Marketing Books You Must Read Now


Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

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14 Reasons Your Business Desperately Needs a Content Marketing Strategy

Marketing Insider Group

Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if you aren’t using a content marketing strategy. The effectiveness of having a written-out, well developed, thoughtful strategy isn’t just a theory or the experience-based opinion of top marketers. It is […]. The post 14 Reasons Your Business Desperately Needs a Content Marketing Strategy appeared first on Marketing Insider Group.

Influencer Marketing: How to Define Your Objectives

Onalytica B2B

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Interview with Michael Brenner

Onalytica B2B

Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Location: West Chester, PA USA (near Philadelphia).

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How to write the article people want to share

Marketing Insider Group

Writing articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […]. The post How to write the article people want to share appeared first on Marketing Insider Group. Content Marketing Social Media Serpstat Shares SMM

A Case for Transformation


At Act-On, we’re dedicated students and scholars of transformation. It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketing

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5 blog post ideas that take less than two hours to write


Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

Gone are the days where the marketing department operated on a "wing and a prayer." " Data is now available on every marketing tactic imaginable. That's good and bad. It's good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives.

Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps

Marketing Insider Group

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […]. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group. Content Marketing

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Once-in-a-lifetime total solar eclipse brings Act-On team together across offices


The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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How to Attract B2B Buyers with Killer Content

B2B Lead Generation

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. The post How to Attract B2B Buyers with Killer Content appeared first on the B2B Lead Blog.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

How to Build a Social-First Thought Leadership Program

Modern Marketing

Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into developing this program.

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Understanding the Shift to Contextualized Content Marketing

Marketing Insider Group

The context of your content matters just as much as its quality. Contextualized content marketing is a more in-depth look at the importance of relevance. Leading digital marketers have been shouting from their rooftops for years about creating relevant content if we expect our marketing strategies to work. Michael Brito, Senior Vice President for Social Business […]. The post Understanding the Shift to Contextualized Content Marketing appeared first on Marketing Insider Group.

Putting the Personal in Personalization


Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to make your site more relevant and helpful to each individual.

Stop flying blind with insights SEMRush can offer about your websites


My two-year-old WordPress blog, , has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO).

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Owned content , also known as owned media, is just one part of the puzzle in your PR strategy. An effective strategy also includes earned, shared, and paid media. This post will address how you can most effectively use the content you publish and own to move your brand ahead.

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

Marketing Insider Group

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of […]. The post 6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them) appeared first on Marketing Insider Group. Content Marketing

Things That Won't Happen During My Martech Conference Presentation on Artificial Intelligence

Customer Experience Matrix

I won't wear a tin foil hat or neon eyeglasses.well, maybe the glasses. I will not present a dialog between a marketer and his new AI assistant, Worldwide Holistic Optimizer (WHO), which has unexpectedly replaced his old assistant, the Workflow Automation Tool (WAT). Computer: Hi Dave.

Successful digital marketing means setting your priorities


I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Everything You Need to Know About Earned, Owned, Shared & Paid Media

B2B PR Sense

[Editor’s Note: Our original post on earned, owned, shared, and paid media has been so popular, we’re revisiting the topic with new gems of information. Enjoy!]. Your PR strategy, like a fine piece of machinery, is composed of many moving parts.

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Effective Content Marketing Strategies: Saving Money and Resources

Marketing Insider Group

Small business owners face many challenges. One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […]. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group.

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007.

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Capture the future’s biggest competitive advantage for yourself


Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows, which makes them lose. Instead, inventing a new kind of future can make today’s leaders irrelevant or obsolete.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Industrial Content Marketing: Product Centric vs. Customer Centric Content

Industrial Marketing Today

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries.

Where the Risk-Takers, Visionaries, and Creators Start [Podcast]

Marketing Insider Group

We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the […]. The post Where the Risk-Takers, Visionaries, and Creators Start [Podcast] appeared first on Marketing Insider Group. Content Marketing

Three Things Twitter Needs to Thrive


Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Image credit: Scott Hampson. Still, Twitter’s best days may be ahead of it.

Have you started thinking about your 2018 content marketing strategy?


Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. Goals. Topical niche. Workflows. Tools. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. This could be six months, rolling 90 days, and oftentimes calendar (or fiscal) years. It will vary by organization.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.