ViewPoint
MARCH 3, 2016
This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process: To recap part one, simple lead generation calculators miss these four things: They don’t take critical metrics (like last year’s revenue) into account. They have too much confidence in inbound-only strategies.
Onalytica B2B
MARCH 2, 2016
There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). But, given the urgency of climate change, the bottom line is how this influence can be wielded for positive impact for any and every global citizen.
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Marketing Insider Group
MARCH 1, 2016
Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […].
Webbiquity
MARCH 1, 2016
Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Internet users.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ViewPoint
MARCH 1, 2016
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic and lacks critically important metrics.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MARCH 4, 2016
We’re almost 3 months into 2016. It’s time. We’re going to do things better, faster, and more high-quality than ever. We will even do things like humanize our content to reach more millennials. Plus we’ll run that marathon, travel the world, and finally (finally!) learn how to cook (and not just heat up that Campbell’s soup […]. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group.
Tomorrow People
MARCH 3, 2016
Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?
ANNUITAS
MARCH 3, 2016
As the event season swings into high gear, we caught up Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, author of the Funnelholic , a must-read blog for any B2B marketer and producer of the newest event, the TOPO Sales Summit. Q: Tell us three things about Craig Rosenberg. A: 1. Husband and father of three. 2. Student of B2B sales and marketing. 3.
NuSpark Consulting
MARCH 2, 2016
How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The most notable among them is the removal of the right-side ad column. For many, this came as a complete surprise.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 1, 2016
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional […]. The post Using Video In Marketing: Why Wouldn’t You?
KoMarketing Associates
MARCH 3, 2016
On Monday, February 22 nd , Google dropped a bombshell on the world of both paid and social advertising. Effective immediately, Google will no longer be showing ads on the right hand sidebar. They are instead opting to show ads only at the top and bottom of search results. The removal of the sidebar, which has been a staple location since AdWords’ creation, will certainly shake up results for many differently reasons.
Tony Zambito
FEBRUARY 28, 2016
by Juan Pablo Bravo. Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. This study, as well as others, shows that more content creation does not always translate into more engagement.
Savanta
MARCH 2, 2016
They say that an asteroid impact wiped dinosaurs off the face of the earth. Could data be the B2B marketer’s asteroid? At a basic level, data can reveal the effectiveness of and ROI from marketing investments. What was the click-through rate? How many leads were generated? Which executions generated the most engagement? But this ‘what happened?’ data is just scratching the surface.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
FEBRUARY 27, 2016
Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). The problem with being a tactical marketer is that it […]. The post How to Spot a Tactical Marketer appeared first on Marketing Insider Group.
Ambal's Amusings
FEBRUARY 28, 2016
I met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie. But, I’ll save the story of the meeting for another day. Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business.
Biznology
MARCH 2, 2016
I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to think that video is a special category of information, because people respond so much more strongly to video than to other forms of information. I was first struck by this when I saw TV hosts and political candidates caught on open mikes saying things that they regretted.
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
FEBRUARY 29, 2016
The average Harvard MBA graduate earns a starting salary of $115K with a $20K signing bonus. But some Harvard graduates end up being much more successful than others ten years later. 3% of these MBAs make ten times more than the other 97% combined. Why is that? The simple answer is that the 3% had […]. The post This One Tip Can Help You Achieve Ten Times The Success Of Your Peers appeared first on Marketing Insider Group.
Onalytica B2B
MARCH 4, 2016
In 2015, World Water Day was held on March 22, with the topic theme for the year Water and Sustainable Development. This year, World Water Day will be held again on March 22 nd , with the event focusing on the relationship between Water and Jobs. We decided to examine how our Water Security Influencers: Top Individuals and Brands discussed World Water Day in 2015.
Biznology
FEBRUARY 29, 2016
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing.
ANNUITAS
MARCH 1, 2016
Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. Garbage in; garbage out. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
FEBRUARY 29, 2016
Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. With so many blogs, white papers, articles, brochures and emails, it’s easy for brands to get buried in the clutter and overlooked […]. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group.
Cintell
MARCH 3, 2016
Last week was a big week. It was not only my birthday (hello fellow Pisces!), but it was also the week of our most recent live webinar event on B2B Personas. I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. Happy Birthday to me! B2B Personas: The How, the Why, and the What Next?
Smashmouth Marketing
FEBRUARY 29, 2016
Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. My opinion of Trish as a sales development expert is beyond what I could deliver in this article. Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme
NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. Whew! That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, it’s not going to do that if no one finds it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Insider Group
MARCH 2, 2016
What digital divide? Among one of the world’s most innovative nations, the United States is globally known for its cutting-edge digital capabilities. Yet according to a recent McKinsey report, the U.S. economy is realizing only 18% of its digital potential. The productivity gains digital technologies should be enabling are not being seen in the economy […].
Convince & Convert
MARCH 1, 2016
My new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers launches today and I need your help. If you haven’t purchased a copy yet (many of you have, thank you!) please do so today at Amazon. Why I Wrote This Book. Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media.
Vidyard
MARCH 1, 2016
Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. These influencers are considered thought leaders and experts in their fields that can drive engagement and results with credibility. But how did they become digital influencers? And what are the ways that your brand could become an influencer too?
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