Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. Why the resistance? There are a couple of possible reasons: “It’s expensive.”.

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? And if this was five or ten years ago, you wouldn’t find much to support online video. But it’s 2017, and the times, they are a’ changing!

Stats 89

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns.

Video 84

Why Email Marketing Is Making a Comeback in 2017

Marketing Insider Group

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

Trends 102

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse.

PR 66

[VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO

DiscoverOrg

When DiscoverOrg first launched its sales intelligence platform 9 years ago, the company sold the best data in the world to sales teams that understood the value of org charts and direct dials to better find and connect with their IT prospects.

CMO 93

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Forrester Finds the Future of Video May Not Be Television

Vidyard

Remember commercials? If you still have cable TV, you probably encounter them on a regular basis, but as more families are ‘cord-cutting’ in favor of online streaming platforms like Netflix and Hulu, commercials are quickly becoming a thing of the past. Or at least, they were….

The Crack in Influencer Marketing You Need to Know About

Marketing Insider Group

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet.

Cable 92

Is MarTech Is Too Important To Leave To The Marketers?

Customer Experience Matrix

I’m still pondering the relationship between marketing and IT : what it is, will be, and should be. A few new ingredients have kept the pot boiling: - a chat with Abhi Yadav, founder of Zylotech , a MIT-bred, artificial intelligence-driven Customer Data Platform and message selection engine.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason.

Tips 59

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements -- giving designers the chance to explore more customized, innovative content for email subscribers.

10 Stats About Video that Marketers Need To Know

Marketing Insider Group

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.

Stats 89

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right?

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Act-On

Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas -- it's whether these ideas are any good that really matters.

Why CMOs Should Embrace Ad Blocking

Modern Marketing

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." " They expect three in 10 Internet users will be using blockers by the end of 2018.

Ads 74

Six SEO Tips for UX Designers

Webbiquity

Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

RFP 48

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The 7 Elements of Graphic Design, and How to Apply Them

Hubspot

Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don't know why your attempt doesn't measure up to the professional version. What gives?

Marketing’s Like Love: How Rejection Leads to Success

Modern Marketing

Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone.

BANT 72

Marketing’s Artificial Intelligence Revolution Is Here

Contently

Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012.

GPS 47

How to use Instagram marketing to get new leads for your business

Biznology

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Weekend Reading: “Predictable Prospecting” by Marylou Tyler

Marketing Insider Group

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross.

Let’s Celebrate the 2017 Markie Awards Finalists!

Modern Marketing

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing Cloud.

5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more.

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.