Sat.Mar 11, 2017 - Fri.Mar 17, 2017

Trending Sources

Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Illustration by Gregory Cresnar. B2B companies are faced with the most transformative era in business history.

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.

The Perfect Close

Your Sales Management Guru

The Perfect Close. -a a book review-. 21 page corners turned over! For those past readers of this blog and my book reviews you know that is an excellent rating.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right?

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

By Mark Schaefer. I come from a world that celebrates impatience. Most of my career was spent in a large public company where there was only one standard of progress — beat the expectations of Wall Street, every quarter, every year, without excuse, without end. Life was run in the short-term.

Why Email Marketing Is Making a Comeback in 2017

B2B Marketing Insider

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

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Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. This hits a nerve.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

Change is the only constant. And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements -- giving designers the chance to explore more customized, innovative content for email subscribers.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. Maybe even a frown. Why the resistance? There are a couple of possible reasons: “It’s expensive.”.

The Crack in Influencer Marketing You Need to Know About

B2B Marketing Insider

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet.

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Why CMOs Should Embrace Ad Blocking

It's All About Revenue

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." " They expect three in 10 Internet users will be using blockers by the end of 2018.

Ads 72

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas -- it's whether these ideas are any good that really matters.

Six SEO Tips for UX Designers

Webbiquity

Guest post by Alex Berg. Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Image credit: Bambi Corro III.

10 Stats About Video that Marketers Need To Know

B2B Marketing Insider

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online.

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Let’s Celebrate the 2017 Markie Awards Finalists!

It's All About Revenue

The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing Cloud.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The 7 Elements of Graphic Design, and How to Apply Them

Hubspot

Have you even looked at a seemingly simple design and thought: I could totally do that. But later, when you sit down to actually give it a whirl, you don't know why your attempt doesn't measure up to the professional version. What gives?

The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse.

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Weekend Reading: “Predictable Prospecting” by Marylou Tyler

B2B Marketing Insider

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross.

Marketing’s Like Love: How Rejection Leads to Success

It's All About Revenue

Imagine you’re having a night on the town with someone special. Both of you have just met, but your vibes click and you think you like each other. At the end of the evening, you promise to meet again and put your numbers in each other’s phone.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. These resources create pressure to broadcast the right messaging in their video marketing campaigns.

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5 Key Takeaways from World B2B Marketing Chief Congress 2017

KoMarketing Associates

At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China. It was my first time at this conference and it was a memorable learning experience to be around 400 B2B marketers representing more than 50 industries in China. The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more.

Content Personalization Instead of Promotion

B2B Marketing Insider

With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves.

7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”

Content Standard

Digital marketing is forcing creatives to become math nerds. Put yourself in the shoes of a content marketer just five years ago, working to build out a content hub for an enterprise-scale business.

Marketing’s Artificial Intelligence Revolution Is Here

Contently

Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012.

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Using Scrum for Marketing: An In-Depth Introduction

B2B Marketing Insider

Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart.