Sat.Aug 15, 2015 - Fri.Aug 21, 2015

6 Content Marketing Lessons to Learn from Monopoly

KoMarketing Associates

A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents.

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

ViewPoint

In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year.

MQL 284

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3 Ways To Measure Brand Awareness

Marketing Insider Group

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website?

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

100+ Quick Ways to Find Blog Post Inspiration

KoMarketing Associates

There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence.

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4 Tricks To Master The Magic Of Modern Lead Generation

Marketing Insider Group

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no secret that the nature of lead generation and sales is changing.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue?

How To Pitch Lead Generation Blogging to Old School Executives

The Forward Observer

Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time.

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Engagement Metrics To Calculate Brand Health

Marketing Insider Group

Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.

Brand 241

What's Your Story?

Sales Engine

Christopher Kogler, Narrative IQ. When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it.

How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations.

CMO 210

SEO for content marketing: beyond what’s on the page

Biznology

Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Social Matters.

SEO 209

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Leadership: What Are The Essential Traits?

Marketing Insider Group

Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject.

3 Compelling Stats that Make the Case for Social Selling for B2B

Modern Marketing

Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. Or it might even be the hook that finally aligns marketing and sales at B2B companies.

Stats 278

New Paper -- Which Social Media Marketing Methods Are Best For You?

Customer Experience Matrix

I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb. Perhaps I shouldn’t admit this, at least when it comes to decisions I might be paid to make as a consultant.

Paper 271

5 Best practices of trade show lead qualification

Biznology

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Steps To Waltz Your Way To Lead Generation Success

Marketing Insider Group

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. The waltz is one of the most beautiful and admired of all ballroom dances.

5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. The sheer amount of data that's now readily available alone is reason enough for these two c-suiters to come together and work as one toward a common goal.

CMO 275

Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention.

Vendor 261

The benefits of links for enterprise businesses

Biznology

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including: Navigation. Citation. Promotion. Endorsement.

Link 191

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Why CMOs Need To Embrace Goal-Directed Customer Engagement

Marketing Insider Group

One of the recurring themes over the past three years is the yin and yang of attempts to engage customers and buyers through digital and content marketing. The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant.

Top 3 Ways to Measure Content Marketing Success

Modern Marketing

Companies of all sizes have committed resources to content marketing, but not all of them understand how they should be measuring their efforts.

Marketing Enablement and The Technology Stack

ANNUITAS

“The Stack” is being written about quite a bit lately and with good reason. More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever.

Adaptive sourcing and digital transformation will put you in the winner’s circle

Biznology

Why do some companies seem to rely on their brand as the sole value, while others are able make headlines for all the right reasons? Why do some companies look like they are stuck in the past, and others are shaping the way to the future?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!