Should lead generation ignore current customers?
B2B Lead Generation Blog
MAY 12, 2008
â€We know more about our prospects (leads) than we know about our current customersâ€ was a shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers.