Sat.Oct 06, 2018 - Fri.Oct 12, 2018

Are you managing your marketing automation properly?

NuSpark

The absolute best way to reach a potential customer is to build a relationship with them.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise.

On the horrors of brandsplaining

Biznology

It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along, in my own way. I read Poe. I watch a Hitchcock or two.

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy.

More Trending

Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

DiscoverOrg

Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday!

Sales 208

7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

3 Essential Elements of a Fantastic Data Capture Form

Reachforce

Using a data capture form is one of the most effective ways to generate leads for your business and is one of the essential data management tools at your disposal.

8 Unique Tools For Your 2019 B2B Marketing Plan

KoMarketing Associates

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want to use up or you just want to get a head start on the year, planning a few months in advance has a lot of benefits.

Plan 197

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a CDP?

RFP 280

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 171

What Consumers Want More of at Marketing Events

Marketing Insider Group

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising.

SmartSuite Product Enhancements Q32018

Reachforce

At ReachForce, we know that there is always room for improvement. That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3.

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle.

B2B 181

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

Makers of Modern Marketing at Oracle: Elena Drozd. Welcome back to the Makers of Modern Marketing at Oracle! A blog series dedicated to the architects and risk-takers behind marketing at Oracle to give readers a peek into how we are building the future of digital marketing from the inside-out.

Create Meta-Descriptions That Land High-Quality Prospects

Marketing Insider Group

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it.

The First Step in Reducing Your 2019 Marketing Spend: Assess Your Team

Reachforce

It’s officially Q4 which means we are in 2019 marketing planning season. My non-scientific deduction of most companies’ opinion of marketing’s relation to fiscal responsibility is that it is seen as a cost center.

Report: 93% of Successful B2B Marketers are Extremely Committed to Content Marketing

KoMarketing Associates

As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing.

Report 170

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Find Your Brand’s Story

Contently

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.

Brand 164

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000.

Meet The 7 Key Elements Of A Social Media Team

Modern Marketing

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there's a lot of discussion about the key roles and responsibilities for social media team members.

One-Third of B2B Marketers Lack Confidence in Knowledge of AI

KoMarketing Associates

Although artificial intelligence (AI) has its benefits, new research suggests that B2B marketers are still unclear of these advantages and how they can positively impact their strategies.

B2B 170

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.