Sat.Oct 06, 2018 - Fri.Oct 12, 2018

Are you managing your marketing automation properly?

NuSpark

The absolute best way to reach a potential customer is to build a relationship with them.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot. That should come as no surprise.

On the horrors of brandsplaining

Biznology

It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along, in my own way. I read Poe. I watch a Hitchcock or two.

5 Steps to Creating a Content Marketing Campaign

Marketing Insider Group

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Build a CDP RFP Generator

Customer Experience Matrix

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions: what are the use cases for CDP? This really means, when should you use a CDP and when should you use something else?) what are the capabilities of a CDP?

RFP 248

How to Get Started with Inbound Marketing

Webbiquity

Guest post by Mario Medina. You’re no doubt familiar with the concept of inbound marketing, but did you know that it’s (arguably) more effective and economical than traditional marketing methods?

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7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

Why customer empathy really matters for ABM

B2B Lead Generation

People buy from people, not companies. At its core, ABM is about building relationships. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason?

Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 184

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity.

3 Deep Buyer Insights Must-Haves By The Year 2020

Tony Zambito

Being relevant today in a digital world filled with millions and billions of interactions per day is one of the greatest challenges facing organizations today. Both B2B and B2C (and hybrid) are investing in attempts to capture these interactions.

How Financial Institutions Can Build Trust Using Marketing Automation

Act-On

Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

Trust 170

Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

DiscoverOrg

Hey, everyone! I’m Monica Stewart from Skaled : A modern sales-consulting firm that helps increase the efficiency and effectiveness of sales organizations through the use of sales technology. Welcome to another Whiteboard Wednesday!

Sales 170

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Consumers Want More of at Marketing Events

Marketing Insider Group

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising.

SmartSuite Product Enhancements Q32018

Reachforce

At ReachForce, we know that there is always room for improvement. That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3.

Survey: 45% of Marketers “Just Started” to Deploy Account-Based Marketing

KoMarketing Associates

Although marketers are aware of account-based marketing (ABM) and its benefits, new research suggests that they are still just beginning to integrate it into their overall strategies.

Employee Advocacy 2.0: Leveraging Influence to Drive a Connected Organization and Employee-Led Buyer Journey

Onalytica B2B

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Create Meta-Descriptions That Land High-Quality Prospects

Marketing Insider Group

You’ve crafted the perfect content for your reader. You know when they read it, they’ll love it and seek to do business with your company. But that’s the thing—you need to get them to actually read it.

The First Step in Reducing Your 2019 Marketing Spend: Assess Your Team

Reachforce

It’s officially Q4 which means we are in 2019 marketing planning season. My non-scientific deduction of most companies’ opinion of marketing’s relation to fiscal responsibility is that it is seen as a cost center.

8 Unique Tools For Your 2019 B2B Marketing Plan

KoMarketing Associates

As we start the fourth quarter of 2018, marketers begin to think about their plans for the coming year. Whether you have budgets you want to use up or you just want to get a head start on the year, planning a few months in advance has a lot of benefits.

Plan 161

Finding Your Target Audience on the Web

Act-On

You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

Target 152

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000.

How to Find Your Brand’s Story

Contently

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.

Brand 143

Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle.

B2B 159

Announcing Fast CMO Magazine Edition 5

bizible

One of the best ways to learn is by talking to experts. That's why we started Fast CMO magazine. We recently launched the fifth edition and if you manage a B2B marketing org, we're confident you'll like what's inside.

CMO 141

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle.

Video 190

Meet The 7 Key Elements Of A Social Media Team

Modern Marketing

Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there's a lot of discussion about the key roles and responsibilities for social media team members.

Report: 93% of Successful B2B Marketers are Extremely Committed to Content Marketing

KoMarketing Associates

As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing.

Report 157

[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

bizible

Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing. Content marketing is one of the few marketing channels that has compounding growth (i.e. effort is long lasting), is educational in nature (i.e.

CTR 141

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.