Sat.Feb 06, 2021 - Fri.Feb 12, 2021

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The Impact of Strategically Orchestrating the B2B Customer Journey

ANNUITAS

The customer experience is top of mind in nearly every B2B organization, but most are getting it wrong. According to Salesforce research, fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations, and customers agree. In a rush to embrace the new reality of the customer-empowered world, more than 75% of today’s B2B buyers are actually finding it harder to make purchase decisions.

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The Ultimate Content Writing Guide

seo.co

It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. In fact, it’s impossible to build a competitive brand that effectively engages customers without content. The only question is, do you know how to create quality content that moves the needle for your brand? Why Content Writing?

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Four Things to Know About B2B Messaging

Launch Marketing

Between emails, social media, video and online ads, the amount of noise that audiences and your prospects receive is more frequent than ever. The need to deliver relevant and impactful messaging is becoming more and more important. Compelling B2B messaging can help you stand out from your competitors and reach your clients with strong positioning, simple calls-to-action (CTA’s) and impactful content.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

More Trending

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Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.

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Email Trends in 2021

SendX

Webinar held in December, 2020 Join us as SendX's founder, Varun Jain, talks about the basics and more of deliverability. Just some of the subjects we talked about: Understanding sender authentication - DKIM, SPF, DMARC IP & Domain Warmup IP & Domain Blacklisting Deferral, Throttling and Sending Speed Spam Traps Deliverability & Engagement Stats.and more!

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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs.

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Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC.

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Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss or in the most serious cases, WTF outbreaks.

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Report: The Customer Journey Remains a Key Area of Improvement for Marketers

KoMarketing Associates

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.

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The Falling Tenure of the CMO: How to Help Turn the Numbers Around

Hive9

Over the past few years, research has been showing a decline in the average tenure of a U.S. chief marketing officer. In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 years in 2016.

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The Power of Strong Networks

Biznology

Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships. Successful networkers understand the need for and importance of strategically fostering net, new relationships. While initiating new connections, strong networkers diligently and deliberately strive to enhance and deepen existing connections.

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Built with heart: How Blackbaud drives advocacy with empathy and engagement

Influitive

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.

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50 of the Best Social Media Tools Selected by Top Marketers

Content Marketing Institute

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.

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2020 Reflections, Predictions and Prognostications

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! Below are a few predictions from Biznology contributor Bruce McKenzie. More competitive digital selling.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. And what about the leads that don’t convert? Ignore them at your own peril. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

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81 of the Most Up-to-Date Blogging Statistics in 2021

SEMrush

Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics.

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The Shark Tank Effect: A Case Study on Sales Traffic & SEO

seo.co

This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie. The post The Shark Tank Effect: A Case Study on Sales Traffic & SEO appeared first on SEO.co.

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Celebrating National Apprenticeship Week: Meet Champion’s First Apprentice

Champion Communications

National Apprenticeship Week was created with the intention of celebrating the next generation of young people who don’t ‘ fit the mould ’ of the traditional U niversity pathway. In my opinion, h aving a week for apprentices, employers, and training providers to celebrate the value of apprenticeships is vital to the success of the various schemes out there.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

[link]. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F. We all have been in our pandemic bubbles for far too long and the urge to have human contact and serendipitous hallway meetings is a big reason to return to the rubber chic

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How One Brand Grew a Massive Audience by Building a News Site [Example]

Content Marketing Institute

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

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More evidence that the Golden Age of Salestech has arrived

chiefmartech

Just last month, I wrote that salestech is the new martech , and that it’s supercharging both professions. Here’s more data to support that case. First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies.