Optimization Pitfalls to Avoid In 2020
FunnelEnvy
JANUARY 2, 2020
The Activity Trap. Sales reps aren’t paid on the number of calls they make, and real estate agents don’t get commission on the number of showings they do. Activity does not equate to outcome, and conflating the two can have really expensive implications. The same story applies to marketers. We seem to spend a lot of effort fostering cultures of activity rather than outcomes.
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