Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Optimization Pitfalls to Avoid In 2020


The Activity Trap. Sales reps aren’t paid on the number of calls they make, and real estate agents don’t get commission on the number of showings they do. Activity does not equate to outcome, and conflating the two can have really expensive implications. The same story applies to marketers.

How to Run a Perfect Marketing Meeting

ATAK Interactive

The perfect marketing meeting. Of the hundreds of companies, I’ve spoken with that have either adopted or tried to adopt EOS, the element of the system that most often gets positive feedback in the first 30 days is their trademarked Level 10 meeting.

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Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority

Golden Spiral

The Article in 60 Seconds. Public Relations for B2B companies must be intertwined with SEO.

California-Consumer-Privacy-Act 2020

Only B2B

In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50 million accounts in 2018. Shortly, Facebook announced the news again when 540 million user records were exposed to Amazon cloud servers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

3 Tips to Create an Excellent Follow-up Email Sequence


Did you know?

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More Trending

How to Bring Your B2B Marketing and Sales Teams Together

Launch Marketing

It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, the relationship between marketing and sales must switch from contenders to routine collaborators.

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B2B Customer Experience Excellence


Today’s business landscape sees 627,000 new businesses springing up every year in the US alone. With that many businesses, it’s no wonder the business landscape has become hypercompetitive. For existing businesses, the challenge in keeping your B2B customers loyal to your brand is all too real.

The Complete Guide to Data Enrichment


When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product.

7 Reasons Why ABM Fails and How to Avoid Them


With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What You Can Learn From ESPN In Order to Win Social Media

Modern Marketing

If you watched this season’s Monday Night Football thriller involving the Houston Texas and the New Orleans Saints on ESPN, you might have been so caught up in the drama that you didn’t notice something remarkable that happened in the early minutes of the game.

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7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down.

Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing.

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Content Marketing Trends in 2020: Tips & Insights on What’s Next


With the new year upon us, you may be wondering what will dominate content marketing trends in 2020. Well, our crystal ball is focusing in on content that generates results, portrays authenticity and builds trust. Let's get 2020 started off right.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why We Are Still Talking About Email in 2020

Content Marketing Institute

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

3 Tips to Create an Excellent Follow-up Email Sequence


Did you know?

Email 195

Explaining Martech to a Five Year Old

Customer Experience Matrix

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry meets CDP Institute , you might say.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

5 Tips to Help Make Your Next Customer Event a Success


These 5 tips for a successful customer event will help you improve registrations, engagements, attendees, and retention to maximize ROI. Customer Marketing Events Marketing Marketing Strategy

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Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well.

10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses.

20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent).

2020 Predictions From Leading B2B Marketing Practitioners


Here we are! The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. But first, it’s worth reviewing which trends swept the industry in 2019.

5 Powerful Mind Hacks Freelancers Can Use to Reset for the New Year


New Year… same ‘meh’? Not everyone is jazzed about another lap around the sun and relies on resolutions to improve their life and profession.

Marketers: Reclaim Your Time With These Productivity Tips, Tools, and Templates

Content Marketing Institute

If you thought 2019 was a struggle, you’ll need all the extra bandwidth you can muster for 2020. This collection of tips, checklists, and templates can help you reclaim some lost time and get more accomplished in the new year.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.