Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Optimization Pitfalls to Avoid In 2020


The Activity Trap. Sales reps aren’t paid on the number of calls they make, and real estate agents don’t get commission on the number of showings they do. Activity does not equate to outcome, and conflating the two can have really expensive implications. The same story applies to marketers.

How to Run a Perfect Marketing Meeting

ATAK Interactive

The perfect marketing meeting. Of the hundreds of companies, I’ve spoken with that have either adopted or tried to adopt EOS, the element of the system that most often gets positive feedback in the first 30 days is their trademarked Level 10 meeting.

CPC 78

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Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority

Golden Spiral

The Article in 60 Seconds. Public Relations for B2B companies must be intertwined with SEO.

California-Consumer-Privacy-Act 2020

Only B2B

In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50 million accounts in 2018. Shortly, Facebook announced the news again when 540 million user records were exposed to Amazon cloud servers.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Tips to Create an Excellent Follow-up Email Sequence


Did you know?

Email 227

More Trending

How to Bring Your B2B Marketing and Sales Teams Together

Launch Marketing

It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, the relationship between marketing and sales must switch from contenders to routine collaborators.

MQL 72

B2B Customer Experience Excellence


Today’s business landscape sees 627,000 new businesses springing up every year in the US alone. With that many businesses, it’s no wonder the business landscape has become hypercompetitive. For existing businesses, the challenge in keeping your B2B customers loyal to your brand is all too real.

The Complete Guide to Data Enrichment


When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product.

7 Reasons Why ABM Fails and How to Avoid Them


With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What You Can Learn From ESPN In Order to Win Social Media

Modern Marketing

If you watched this season’s Monday Night Football thriller involving the Houston Texas and the New Orleans Saints on ESPN, you might have been so caught up in the drama that you didn’t notice something remarkable that happened in the early minutes of the game.

Order 148

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down.

Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing.

CMO 160

Content Marketing Trends in 2020: Tips & Insights on What’s Next


With the new year upon us, you may be wondering what will dominate content marketing trends in 2020. Well, our crystal ball is focusing in on content that generates results, portrays authenticity and builds trust. Let's get 2020 started off right.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Why We Are Still Talking About Email in 2020

Content Marketing Institute

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email.

Spam 81

61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

3 Tips to Create an Excellent Follow-up Email Sequence


Did you know?

Email 195

Explaining Martech to a Five Year Old

Customer Experience Matrix

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry meets CDP Institute , you might say.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Tips to Help Make Your Next Customer Event a Success


These 5 tips for a successful customer event will help you improve registrations, engagements, attendees, and retention to maximize ROI. Customer Marketing Events Marketing Marketing Strategy

ROI 148

Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent).

20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Elevate Your Conversions with Landing Page Testing


Think about the last time you created a landing page. How did you decide what to include? You probably picked one or two stock photos you liked , wrote a catchy headline and some quick sales copy , and slapped on an opt-in form. One landing page, to go—hold the pickles.

5 Powerful Mind Hacks Freelancers Can Use to Reset for the New Year


New Year… same ‘meh’? Not everyone is jazzed about another lap around the sun and relies on resolutions to improve their life and profession.

What is SEO – And How Does it Work? [Intro for Beginners]

Alejandro Rioja

Today, there are over 1.7B websites in existence. How can you ensure that people find your site when they search on Google, Yahoo, Baidu or Bing? Your site needs to be trustworthy, have content that answers the query of the user and be well-designed.

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7 of the Most Helpful Social Media Tips for 2020

Content Marketing Institute

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.