Sat.Dec 28, 2019 - Fri.Jan 03, 2020

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Optimization Pitfalls to Avoid In 2020

FunnelEnvy

The Activity Trap. Sales reps aren’t paid on the number of calls they make, and real estate agents don’t get commission on the number of showings they do. Activity does not equate to outcome, and conflating the two can have really expensive implications. The same story applies to marketers. We seem to spend a lot of effort fostering cultures of activity rather than outcomes.

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How to Run a Perfect Marketing Meeting

ATAK Interactive

The perfect marketing meeting. Of the hundreds of companies, I’ve spoken with that have either adopted or tried to adopt EOS, the element of the system that most often gets positive feedback in the first 30 days is their trademarked Level 10 meeting. For those unfamiliar, an “L10” meeting is structured as follows: Considering the proprietary language they use, it may be difficult to follow.

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Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority

Golden Spiral

The Article in 60 Seconds. Public Relations for B2B companies must be intertwined with SEO. These mutually interdependent marketing functions weren’t always so tightly aligned, but with links a vital component for generating website traffic and raising domain authority, the two entities work best together to maximize a company’s marketing impact.

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California-Consumer-Privacy-Act 2020

Only B2B

In a world fueled by data, we’re witnessing copious breaches, now more than ever. For example, Facebook’s breach of 50 million accounts in 2018. Shortly, Facebook announced the news again when 540 million user records were exposed to Amazon cloud servers. Unfortunately, the data breach is not limited to one industry. The infamous Equifax breach of 2017 compromised the personal information of 147 million Americans.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know? 44% of salespeople give up after sending their first follow-up email and not getting a response from their prospects 22% after sending the second one 14% after sending their third follow-up email 12% after the fourth While 80% of follow-up emails get a successful response on their fifth follow-up email ( source: marketing donut ) There is no secret recipe for creating a high-converting email sequence.Neither a guarantee of getting a 100% response rate after reading this guide.

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How to Bring Your B2B Marketing and Sales Teams Together

Launch Marketing

It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, the relationship between marketing and sales must switch from contenders to routine collaborators. There are many tools and strategies that can be utilized by a company to develop better communication between your B2B marketing and sales teams.

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B2B Customer Experience Excellence

PureB2B

Today’s business landscape sees 627,000 new businesses springing up every year in the US alone. With that many businesses, it’s no wonder the business landscape has become hypercompetitive. For existing businesses, the challenge in keeping your B2B customers loyal to your brand is all too real. Gone are the days were brand names alone is enough. These days, even the savviest startup can steal your clients in a blink of an eye.

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The Complete Guide to Data Enrichment

Oktopost

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out

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7 Reasons Why ABM Fails and How to Avoid Them

Engagio

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” By 2020, the world’s data storage is predicted to reach 40 zettaby

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Why CMOs Need to Make “Being Nicer” Their #1 New Year’s Resolution

Marketing Insider Group

Being a CMO is an increasingly challenging job. In today’s world, marketing has evolved beyond simply advertising and branding to infiltrate all aspects of how a business is run. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. But they’re also responsible for driving business culture change and innovation.

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Content Marketing Trends in 2020: Tips & Insights on What’s Next

DivvyHQ

With the new year upon us, you may be wondering what will dominate content marketing trends in 2020. Well, our crystal ball is focusing in on content that generates results, portrays authenticity and builds trust. Let's get 2020 started off right.

Trends 57
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Why We Are Still Talking About Email in 2020

Content Marketing Institute

Remember when the excitement over an email notification prompted a movie with Tom Hanks and Megan Ryan? Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email. Continue reading → The post Why We Are Still Talking About Email in 2020 appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know? 44% of salespeople give up after sending their first follow-up email and not getting a response from their prospects 22% after sending the second one 14% after sending their third follow-up email 12% after the fourth While 80% of follow-up emails get a successful response on their fifth follow-up email ( source: marketing donut ) There is no secret recipe for creating a high-converting email sequence.Neither a guarantee of getting a 100% response rate after reading this guide.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

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Don’t Let Your RevOps Data go to Waste

InsightSquared

You’ve collected massive amounts of data. But the question is—how is that data improving decision-making across the company? . Sure there are data visualization dashboards that help people see and understand data. And there are repositories (like CRMs) that helps sales and service professionals track their prospects and customers. . These tools may tell you what has happened and can even run models showing what is likely to happen in the future—all great insight for data analysts.

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20 of the Best SEO Tips for Keyword Rankings and Google in 2020

Content Marketing Institute

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Here are 20 SEO opportunities you may be neglecting that could boost your rankings. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential.

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Study: Video Now Providing 49% More Interactions for Marketers on Instagram

KoMarketing Associates

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Quintly recently published the “Instagram Study 2019” report, and statistics found that marketers who created an Instagram account for their organization were able to grow their following by 16%.

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My Best SEO Guide For 2020 ??

Alejandro Rioja

Did you find this SEO guide via a Google search? Yes, my SEO strategies really work (and they are quite simple). Today I’ll show you the exact website optimization techniques I use to drive close to 200,000+ visitors each month to this site, all organically. I’ve been doing SEO for the last 7+ years, and throughout those years, I’ve tried to consume all the information about SEO… The post My Best SEO Guide For 2020 ??

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7 of the Most Helpful Social Media Tips for 2020

Content Marketing Institute

In the new year, how can your business and personal brands get the most out of social media? Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Perpetual Evolution: Marketing Towards a Digitally-Driven Future

Martech Advisor

As marketing leaders struggle to keep pace with technology and evolving consumer behaviors, Ken Fitzpatrick, CEO of the Digital Marketing Institute breaks down a recent study and highlights what it will take to adapt for success and build winning marketing organizations. For marketers, the pace of technological change can be overwhelming. From keeping up with the latest digital trends to evaluating the best way to reach and engage customers, it’s easy to feel like we’re always playin

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D2C Marketers Share The Decisions They’d Change If Given A Marketing Do-Over

Liveintent

Every one of us has wished for a do-over at some point in our professional lives. Failure may be the best teacher, but it can also be a pretty painful one. Below, our panel of expert D2C marketers share some of the moments they wish they could go back and handle a little differently. Hopefully the suggestions below will prevent others from making some of the same missteps.

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5 Powerful Mind Hacks Freelancers Can Use to Reset for the New Year

ClearVoice

New Year… same ‘meh’? Not everyone is jazzed about another lap around the sun and relies on resolutions to improve their life and profession. And hey, that’s fine — but if the thought of 12 more months of freelancing has you feeling anxious or nervous, it could be time for a much-needed mental reset. To put it lightly, owning your own business and building a career all by your bad-self can be exhausting.

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What is SEO – And How Does it Work? [Intro for Beginners]

Alejandro Rioja

Today, there are over 1.7B websites in existence. How can you ensure that people find your site when they search on Google, Yahoo, Baidu or Bing? Your site needs to be trustworthy, have content that answers the query of the user and be well-designed. This is all covered in the world of SEO (Search Engine… The post What is SEO – And How Does it Work?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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2020 Predictions From Leading B2B Marketing Practitioners

PathFactory

Here we are! The New Year stands before us like a blank Google Doc, waiting for its marketer to strategize and set goals. With the new year comes a new batch of exciting B2B marketing trends and challenges. But first, it’s worth reviewing which trends swept the industry in 2019. Podcasts rose to new heights and marketing chatbots became the preferred method of interaction for users.

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From MVP to Unicorn: Focus on Trust

flux.la

In order to go from MVP to Unicorn, you need to build trust. Here’s why: Lots of people have great ideas. There are millions of startups on AngelList and LinkedIn, but few of these will ever materialize into great companies. Why? The world of startups is complex and ruthlessly competitive. Not to mention, tech moves fast, and most startups tend to leverage technological developments to fight for rare market space with more entrenched players.

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How to Craft Captivating Customer Stories From Testimonials and Praise

ClearVoice

No matter the industry, the value proposition or the call-to-action, every brand can benefit from powerful testimonials. As the — wait for it — free cheerleaders for a company, those who are the biggest fans of a product or a service often make it known far and wide. Capitalization on these reviews and praises is an effective and budget-mindful way to tell the narrative of a business.