Sat.Dec 02, 2017 - Fri.Dec 08, 2017

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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3 Reasons Why AI Won’t Steal Your Marketing Job

Act-On

Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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5 Things you Must do now to Prepare for Influencer Marketing in 2018

Onalytica B2B

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content Marketin

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More Trending

How To Analyze Web Session Data In B2B Marketing

bizible

Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

7 Ways to Future-Proof Your Organization With Data Driven Marketing

Modern Marketing

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon.

5 Key Questions To Help You Decide When To Gate Content

Act-On

It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money. Content Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Inbound Marketing Marketing Automation Mobile Marketing

Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. This is followed by adaption to disruption (87 percent) and adaption to technology (84 percent).

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How Machine Learning Is Dramatically Improving Paid And Organic Search

Marketing Insider Group

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC. Not only are ML-supported accounts more effective at conversions, they have also been linked to a lower churn […]. The post How Machine Learning Is Dramatically Improving Paid And Organic Search appeared first on Marketing Insider Group.

5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely.

For AdWords In ABM, Add the Right AI

Webbiquity

Guest post from Venkat Nagaswamy. If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM).

Survey: B2B Buyers Prioritize Reliability and Ease of Use in Tech Solutions

KoMarketing Associates

As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision. This was followed by ease of use (64 percent) and low cost (49 percent).

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing

Marketing Insider Group

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeting a consumer or another business, you’re still tasked with forming a human connection and creating a need for your offering, after all. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]. The post 3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing appeared first on Marketing Insider Group. Content Marketing

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Resistance to Reason: Why digital transformation is thwarted

Modern Marketing

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses , in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner.

What You Need To Know About GDPR’s New Data Protection Officer Role

Act-On

The massive GDPR legislation that takes effect in the EU in May requires companies hire a data protection officer. This post explains what you need to know.

SEMRush makes disavowing toxic backlinks simple and easy

Biznology

I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […]. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Content Marketing

Why Don’t Companies Want to Talk to Anyone?

ViewPoint

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names, but still imply you’re important to them! I called someone I know, but had not spoken to in some months. The result pushed me over the edge in frustration. This is how it went. Them. “Hi, Hi, we’re very interested in talking with you; please press 1 for sales and 2 for customer service.” No other choices were given from the automated attendant.

Why Does Good Strategy Matter to the Bottom Line?

Measure Up Marketing

Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk.

3 reasons to avoid Accelerated Mobile Pages (AMPs)

Biznology

I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Marketing Insider Group

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote […]. The post Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions appeared first on Marketing Insider Group. Agile Marketing

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Resistance to Reason: The reason why digital transformation is often thwarted

Modern Marketing

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses , in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner.

6 New Ways To Think About Optimizing For Voice Search

RockContent

Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips remain somewhat limited.

The Opportunity In Negative Online Reviews

Influitive

We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. However, they can really be a good thing. Why negative reviews are good for your brand (yes, you read.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!