Sat.Aug 02, 2014 - Fri.Aug 08, 2014

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility.

Lead Generation: It’s all about building relationships

B2B Lead Generation

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. In a recent interview, Brian sat down with Steve Girshik of LeadSpace.com to talk a little shop about the fundamentals of lead generation, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll.

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How to Maximize Your Marketing Automation Investment

Oracle

Editor's Note: Today's post comes courtesy of Mary Wallace , who has more than 25 years experience in the tech industry. Previously the Director of Client Marketing Services at UBM Tech, Mary has a diverse background in marketing, technology, consulting, and leadership that enables her to help marketing organizations implement solutions that produces optimal results.

5 Things You Must Know About Your Buyer Persona To Generate Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Would you like to know which marketing content to deliver to whom and exactly when? Here''s how to stop guessing about your buyer persona and know. Picture a man and woman who have been dating for several years. The relationship and conversations have been very one-sided. The man always talks about himself and doesn’t show much interest in the woman.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. The impact this has had on business goes beyond the technical challenges of maintaining influence and predicting revenue performance. The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well.

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How Crew Clothing Used Relevance to Increase Conversion [Case Study]

Oracle

Back in January of this year I penned a piece for Forbes entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word in question is in the title of this article. Can you guess what it is? Sure you can. It’s relevance. Such a simple word yet so taken for granted as it relates to marketers and their customers.

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. The challenge with that is you need a “news hook”, meaning something that gives reporters a reason to write about your story. For the January release, that’s always easy, since I have a new estimate of industry revenues and the press loves that sort of thing.

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Paul Alfieri, Turn’s SVP Marketing: How to Build an “Audience First” Product Marketing Strategy Around Big Data [Podcast]

Crimson Marketing

There is a lot of pressure on CMOs these days to have a big data strategy. Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.”

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts

NuSpark

In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. However, simply logging onto a social media platform and expecting magic to happen will not suffice. The following information explains a 9 tips designed to help you optimize your social selling for lead generation. LinkedIn Group Tips.

Buyers Don’t Care About Your Sales Funnel

ANNUITAS

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything.

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#BADMarketing from Charmin

Crimson Marketing

Just a little bathroom humor. BADMarketing. Image: Courtesy of AdWeek. The post #BADMarketing from Charmin appeared first on. BADMarketing

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Social Business Reality Check: the elusive executive support

Biznology

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. It’s a no-brainer, isn’t it? You look across the landscape of social business implementations, and typically the ones that have achieved some degree of success have many key executives embracing the idea of the 3 Cs of social: collaboration, communications and connections.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

There’s a reason I’m not a professional copy writer, which is that I’m bad at it. But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.

Content Relevance- Keeps It Far From Boring

ANNUITAS

Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? What does it take to have a “home run piece” as Doug Kessler calls it? It could be a few reasons, but most of all, it has to do with relevance of the content. According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year. But how can marketers ensure their content is consumed? Relevance.

5 Social Media Tips to Enhance Engagement

Oracle

Editor's Note: Today's post comes courtesy of Helen Nesterenko , the founder of Writtent.com , the go-to place to find freelance writers and create great content. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. Then what?

Changing perspectives in a world without barriers

Biznology

For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better understand and better serve their needs. We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. But, for the most part, we’re still guessing.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks

Fathom

While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.

Social Media Referral Traffic Tactics

EMagine B2B Blog

By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. While social media should never be deemed as a sole source of leads or driver of business development, it can help in the cause.

What’s the Best Email Marketing Software?

Salesfusion

The post What’s the Best Email Marketing Software? appeared first on Salesfusion. Email Marketing

How marketers help phishers succeed

Biznology

What would you think if you received the email above? (I I used white out on the email address and phone number to protect identities, but the rest of the email is exactly as it was received.) But back to the question. What would you do if you got that email? Would you believe that email was actually from Verizon Wireless? Or would you think it was a fake? Phishing is a real danger. People are victimized every day.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Microdata Can Help Your E-commerce Site

Fathom

You can increase the organic search click-thru rate of your e-commerce site by up to 30% with relatively little extra effort. Nope, that’s not just a fairy tale, a dream you had once or a sales pitch. And it’s easier than you may think. It comes down to one word: microdata. Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites. What Is Microdata?

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How to Become a Pinterest Warrior

Writing on the Web

Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think.

The Biggest Lesson from My First 60 Days as a Marketing Leader

Salesfusion

The post The Biggest Lesson from My First 60 Days as a Marketing Leader appeared first on Salesfusion. Blog Series

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. B2B Marketing Mobile Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.