Sat.Dec 12, 2015 - Fri.Dec 18, 2015

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space.

What Is Marketing? [A Rant]

Marketing Insider Group

There I was, minding my own business, resting after completion of a really awesome client workshop on content marketing strategy. And someone asked about my opinion on the difference between marketing and branding. I was directed to read this article, Where Marketing Ends, Branding Begins by the normally salient and on-point Neil Patel. The article defines […]. The post What Is Marketing? [A A Rant] appeared first on Marketing Insider Group. Marketing Strategy


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76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year


No matter what area of modern marketing you look at when reviewing the year that was 2015 , you will find growth, relevance and efficiency. Content marketing is no different. More Content Several of the global experts we talked to focused on the same statistic from the Content Marketing Institute. 70% of B2B marketers plan on producing more content over the next 12 months. And since these interviews were done in the late summer, this statistic was looking at content marketing heading in to 2015.

The One Marketing Automation Guide You’ll Ever Need?

The Point

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Yes, friends, that’s called repurposing and it’s magical! So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014.

More Trending

Uncovering 5 Hidden Gems in Your Marketing Data


As a kid growing up in the 80s, I was obsessed with collecting things: rocks, action figures, books, comics, coins, baseball cards, video games and a panoply of other stuff ranging from serious to absurd. One fall, I even spent a week collecting grocery bags full of acorns, just because I thought acorns were cool. To this day, the junk drawers of my parents’ house are overflowing with the artifacts of my acquisitive childhood.

Your website must adapt based on data


The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound.

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

The Best Marketing Conferences Of 2016

Marketing Insider Group

As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. With over hundreds […]. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group. Marketing Strategy

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Demise of the Deliverability Reputation Score - Part 2


Recently, I wrote about the demise of Sender Score as an accurate representation of a sender’s likely deliverability success or failure. I received a lot of very interesting feedback to the post, and it was overwhelmingly positive. A lot of people that I respect in our space reached out saying they agreed. Of course, there were also some who disagreed (mostly Return Path employees), and that’s great for discussion. I wanted to continue that discussion here today.

A B2B Marketing Wish List: From The Feasible To The Far-Fetched


With the holiday season in full swing, it’s time to reflect on the past year as well as plan for the future. And because we can’t really help it, it’s also a time when we think about.what we want. Rather than write a typical blog post about a holiday wish list for marketers, we thought it would be fun to include parts of our Slack chat transcript -- an inside look into our content marketing team. jordan : Well guys, it's the holiday season and I'm sure you all have started making your wish lists.

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The Importance of SEO and Conversion Optimization Together


Why Companies Should Spend Money on SEO. SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. At one time, it’s true that it wasn’t actually all that necessary to spend on search engine optimization – and the goals of SEO were merely more traffic through higher rankings.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. Content Marketing

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Lies Ahead in 2016 and Other Mobile Marketing News


Another Friday means another Friday Five, your weekly roundup of five stories of news you can use from the world of marketing. This week's topic Mobile Marketing. 10 mobile marketing themes to look out for in 2016. With just a few weeks left in 2015, it’s time once again for my annual marketing predictions for 2016. Given that we all operate in an increasingly mobile-first world, it is only appropriate that this year we focus solely on mobile marketing. Apps go mainstream.

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5 Stages of Marketing Operations, the Unicorns of B2B Marketing


A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. And really, really excellent ones are few and far between. Are you a unicorn? Have you found one? What do they look like?

Content marketing: how process powers success


Everybody wants to win. From pro sports to pro marketers, we all want to beat the competition and be at the top of our game. And while I do try to avoid sports analogies – not everyone is into sports – there is at least one parallel worth exploring. In both sports and business, what’s frequently lost in the discussion about winning is that the will to win isn’t some made-for-the-movies indomitable spirit. Though a good dose of grit doesn’t hurt.) It’s about preparation.

Star Wars and Disney Reveal: The Force of Content Marketing

Marketing Insider Group

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the Flash Gordon movies that […]. The post Star Wars and Disney Reveal: The Force of Content Marketing appeared first on Marketing Insider Group. Content Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why Alignment is Critical For Today's CMO


I don't know about you but when I heard the word "alignment" I immediately think of a car or motorized vehicle with this definition being apropos " the proper positioning or state of adjustment of parts (as of a mechanical or electronic device) in relation to each other." " However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning.

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Calculating the ROI of B2B Marketing Attribution


Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech? At that point, you realize that the marketer or salesperson either never offered or wasn’t able to put numbers behind their marketing messaging. We understand that feeling.

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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

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10 Ways To Boost Organic Search

Marketing Insider Group

The internet is constantly evolving. On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline. On the minus side, this means keeping up with the ever changing algorithm of Google search. When you take advantage of organic search techniques, you get access read more » The post 10 Ways To Boost Organic Search appeared first on Marketing Insider Group. Search Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Holiday Spending in 2015: Who’s Planning to Spend More This Year?


A little backstory if I may before I get to my post. In 2014, in partnership with Oracle Marketing Cloud, I led a fascinating two-part research study into the minds and habits of holiday shoppers. Surveys conducted in October 2014, and late 2014 looked to compare and contrast the differences between what holiday shoppers say they will do vs. what they actually do. The findings were quite intriguing, to say the least.

Non-Obvious Ways To Manage New Martech Investments In B2B


Today’s CMOs and VPs of Marketing spend a large chunk of time learning and managing technology. The pace and importance of this activity didn’t exist 20 years ago. But today’s B2B marketing leaders allot weeks and months to discovering new technology, assessing team needs, and assessing analytics and customer experience improvements. All the while, they still have to manage the day-to-day.

Why do you need social media listening to understand customers?


Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. But no matter what you do, you still need to use social media listening. Because it answers questions that you don’t ask. Here’s an example I heard recently.

Inside Out: Why Anger Is The Key to Zen Content Marketing

Marketing Insider Group

The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question “What does frustrate you about content marketing?” I bet you find several reasons to feel anger towards your work despite […]. The post Inside Out: Why Anger Is The Key to Zen Content Marketing appeared first on Marketing Insider Group.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.