Sat.Dec 13, 2014 - Fri.Dec 19, 2014

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

3 Ways Social Media and SEO Can Work Together

KoMarketing Associates

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together.

Stunning Study Reveals How to Increase Sales by 29-49%


Stephen Covey said, “The key is not to prioritize what''s on your schedule, but to schedule your priorities.”

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

More Trending

How Print Publications Impact B2B Content Marketing Development

KoMarketing Associates

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content.

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. My first boss there wanted me to cold call to drive leads.

Why Landing Pages are to Leads as Phone Numbers are to First Dates

The Forward Observer

Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. One day back when I was single in the City of New York and living on Manhattan''s Upper East Side , I met the girl of my dreams.

Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

It’s time to look back at the most read industrial marketing posts that I published in 2014. I’ve culled the list down to 12 based on the data from my Google Analytics. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.] The post Top 12 Industrial Marketing Posts of 2014 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Search success hinges on site speed


Search 224

Content Marketing Trend: “Micro-Content”

Marketing Insider Group

By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched , an e-commerce site that sells wine made around the world to customers.

Trends 277

Nurture Content Failure


In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9%

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Determining link quality within a link building campaign


Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google.

How Big Data Helps To Personalize Marketing and Impact ROI

Crimson Marketing

Personalizing content marketing solutions is crucial to 6 in 10 marketers when it comes to their online strategy, and 54% of marketers will do whatever it takes to ensure their buyers receive a personalized web experience. .

ROI 192

Data Management: Essential Best Practices For Getting Started

Modern Marketing

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions.

Three 2015 Marketing Predictions I Hope Are Terribly Wrong


As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. While trying to predict the future can be fun, especially when you predict correctly, I do hope that for several of these predictions I am completely wrong, as I hope – but not ready to predict – that 2015 becomes known as the breakout year for those in B2B marketing.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Brand storytelling lessons from the Serial podcast


Like many people, I’m addicted to Serial , the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan Syed, who was convicted as a teenager of murdering his ex-girlfriend. (I’m

BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing

Customer Experience Matrix

I’m as fond of hearing my voice as most consultants, which is very fond indeed.

53 B2B Marketing Predictions for the New Year


We’re continuing to get ready for a big start in 2015. We’re cleaning up our marketing prospect house lists , updating our messaging , building both inbound and outbound content and creating a marketing mix that drives engagement and interest across channels. It’s the time of year where there are a lot of predictions for the New Year and expected trends rolling out.

Trends 168

Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

Modern Marketing

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience , April 1, 2015 in Las Vegas.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why “Capitalism” must be re-branded – and how


The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials.

Brand 174

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service. You actually have a marketing budget.

B2B 149

The Secret to Success for Manufacturing Websites: Foundation Pages


Note: The awesome robot paintings featured on this post are from artist Eric Joyner. Go check him out! Before focusing on blog posts and other types of innovative onsite content, it’s vital that manufacturers make sure their website’s foundation pages are built and showcased properly.

4 Tips to Enhance the Marketing Value of Social Media Intelligence

Modern Marketing

Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.