The Elements of Great B2B Lead Management
Full Circle Insights
DECEMBER 15, 2020
What are the qualities of great B2B lead management? It’s an important question. B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs. No one is happy about the circumstances that made these moves necessary , but there is a silver lining: it’s easier to capture data on customer interactions
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