Sat.Apr 11, 2015 - Fri.Apr 17, 2015

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”

What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

ViewPoint

On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader.

Sales 312

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015.

Mobile 309

5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Not only is it just great programming.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.

More Trending

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings.

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game.

Google 228

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%.

Trends 226

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Modern Marketing Essentials Guide To Social Marketing (eBook)

Modern Marketing

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer.

Social 278

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I was reminded today of my own story of professional growth and development.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried.

4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in the past 2 years. That’s a staggering number! .

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Key Metrics to Measure Success from Your Retargeting Programs

Modern Marketing

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services.

Increasing your content marketing reach

Biznology

If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest.

Why Marketing Analytics And Metrics Are Related But Not The Same

Crimson Marketing

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. .

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. The conference was filled to the brim with great content, good conversations and a heightened level of energy, not often found at conferences. Here are my top four takeaways from the conference and what I believe are an indication of where we are in the B2B Marketing industry.

Generating a Lead vs. Buying a Lead

Direct Response Coach

I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.].

Buy 172

Today’s big branding issue: what should companies stand for?

Biznology

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades.

Brand 186

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results.

Survey 162

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Modern Marketing

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing.

Employee engagement impacts brand experience

Biznology

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of brand experience.

Walking on Coals? Thoughts Before an Appreciative Inquiry Summit

Fathom

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.