Sat.Apr 11, 2015 - Fri.Apr 17, 2015

What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

ViewPoint

On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader.

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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015.

Mobile 309

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Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The 2 Most Important Concepts For B2B Content Marketing Success

The Forward Observer

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow.

More Trending

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game.

Google 228

Content Marketing for Manufacturers: Overcoming Writer’s Block

Industrial Marketing Today

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”

4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in the past 2 years. That’s a staggering number! .

Modern Marketing Essentials Guide To Social Marketing (eBook)

Modern Marketing

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer.

Social 278

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The past, present and future of link building

Biznology

This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services.

Why Marketing Analytics And Metrics Are Related But Not The Same

Crimson Marketing

Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. .

6 Key Metrics to Measure Success from Your Retargeting Programs

Modern Marketing

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Increasing your content marketing reach

Biznology

If a tree falls in the forest …. We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results.

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Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

Case Study: OMC Creative Studio Delivers on The Ritz-Carlton Mission

Modern Marketing

Editor's Note : Today's post comes courtesy of Julie Montgomery, Creative Director, Oracle Marketing Cloud.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Today’s big branding issue: what should companies stand for?

Biznology

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. to also pursue broader social ends), has been argued for decades.

Brand 188

Walking on Coals? Thoughts Before an Appreciative Inquiry Summit

Fathom

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I was reminded today of my own story of professional growth and development.

5 Ways You Can Bring More Creativity into Brainstorming and Kick-Start the Flow of Ideas

Modern Marketing

Editor's Note: Today's post comes courtesy Katrina Pfannkuch, who is a creativity consultant specializing in writing, editing, content strategy and creative coaching. She's a bit of a data nerd and loves seeing how pieces of the informational puzzle come together to paint a creative picture. You can catch Katrina or read her insights on kick-starting creativity at @creativekatrina. The game of brainstorming is changing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Employee engagement impacts brand experience

Biznology

How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of brand experience.

Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.) But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ).

Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

The marketing of choice for consumers: Trust

Modern Marketing

Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from local farmers, in actuality that’s rarely the case. In fact, as a recent blog from GrubHub points out, the food in grocery stores usually travels about 1500 miles before it reaches a family’s home. Businesses may not realize it, but customers place a certain amount of trust in them.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!