Sat.Sep 25, 2010 - Fri.Oct 01, 2010

Four Must-Have Metrics for Marketing Measurement

Customer Experience Matrix

Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

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The 9 Worst Ways to Use Twitter for Business


Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel.

Teleservices Business Process Outsourcing: Want to Go North or South?


How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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How To Align Marketing With Sales

Marketing Insider Group

This is arguably the single most important topic for marketing: how to align with sales. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales

13 questions about social media and thought leadership

Chris Koch

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. If you’re in B2B marketing, you gotta go to this thing. All the top social media pros will be there and the focus will be all B2B. I can’t wait.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Methodology: Brainstorming Awesome Business Blog Posts


It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Write a Social Media Policy


Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not.

Customers Want Your Sales Efforts to Go Digital

Sales Intelligence View

Your customers are moving. Maybe not physically but their mental focus is, and has been changing for a while. As a sales person you have to adapt or die to the changing environment ahead of you. Your customers hardly have time to talk on the phone, check email and meet with vendors. Sure they make [.]. Prospecting Sales 2.0 socialprise Sales marketing insideview Enterprise 2.0 CRM twitter facebook linkedin Sales Data customer 2.0

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

Does Your Company Focus on Lead Generation or Lead Management?


Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Tweet. Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization.

How Success is Misunderstood

The Effective Marketer

How do you define success? Number of leads generated? Amount of sales or deals closed? If you answered “it depends”, then you're thinking smart. Success can be based on a number of different factors and it also varies based on who you

Content Marketers Answer the $64,000 Question…

Writing on the Web

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses.

What Can CEO's Do To Raise Their Buyer Insight IQ?

Tony Zambito

Image by fkimman via Flickr. For anyone who has been in business planning for a while, it is not hard to figure out that executive management has a robust obsession for numbers and quantitative analysis. 

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Small biz starved for Internet marketing knowledge


Image by DavidErickson via Flickr. by Frank Reed. This week I had the privilege to be a panelist at the first Local Marketing Exposition (LMX), held in Virginia Beach, VA.


Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Prototyping with Powerpoint Website re-designs are a common project on the hands of marketers at companies of all sizes. From quick home page makeovers to complete re-design and re-branding,there's a lot of communication between the


Content Marketing with Blogs: What Do You Believe?

Writing on the Web

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose?

Lead Gen Tip: Review The Basics, Even For Veterans

Smashmouth Marketing

pictured left to right: front row: Lisa, Linda, Cheryl, Amie, Stacey (holding Louie), Kathy, Josh, John T. second row: Kerry, Sarah, Gill, Mira, Bill, Gareth, Anna Marie, Mike S., Mike D. (me), me), Lenny, Levi. third row: Sam, Dawnia, Coleman, John V., Chris. missing: Tim, Ursula, Olivier, Vanessa, Ian and Joe. Some of the folks you see above have been appointment setting for over 10 years.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

In Technology We Trust


Image by exfordy via Flickr. I don't know if this is an American thing, but we seem to have a trust in technology so deep that it can never really fulfill our fantasies.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor


The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The Pardot team also showed how they are using Pardot within their own organization.

Deadly Sins of Marketing Copywriting

Great B2B Marketing

As a guy that does a lot of writing in his job, both for clients and our own promotional purposes (books, articles, etc.), I am always on the lookout for easy-to-use reminders to make sure my writing and that of others at Fusion Marketing Partners is on target. Content is an important part of marketing strategy and writing produces content. I came across the following post at: [link]. It talks about some important things “not do do&# in your writing.

Building Trust in the Digital Age of B2B Marketing

The Content Factor

According to this short piece on MarketingProfs last week , B2B marketers should get ready to move their entire sales process to the mobile phone. At least, that's what the synopsis at the end seems to say. Fortunately, the original post by Robert Lesser goes more in-depth. read more.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How do you get started in social media?


Image by fredcavazza via Flickr. It's the musical question that everyone seems to be asking these days. And the answer depends on what you are trying to do. Too often, people ask that question, assuming that what they have in mind is all that can be done with social media.

PR 2

Content Marketing Blues: the Battle for Attention

Writing on the Web

Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to. It doesn’t matter. The good news is there are more people going online to read things they need to know, to solve the problems they have. The bad news is there are more blogs, more competition for attention. What do you need to do to win the battle for attention and survive the WIIFM flter? Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto.

Finding the Mythical C-Level Exec

What Works - What Doesn't

Like the unicorn , whose horn was said to cure illnesses and neutralize poison, the C-level executive is a mythical creature, though long hunted by IT sales rep looking for a cure to their late-quarter sales slump. But, as Forrester Research points out in a recent report , “.no

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Remember the very first music video ever played on MTV? It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the US Every

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.