Stevens & Tate

DECEMBER 24, 2024

AI is revolutionizing digital marketing, and Facebook Ad Manager, backed by Meta AI innovations, is at the forefront of this transformation. With advanced AI tools, Facebook is enabling B2B marketers to enhance campaign management, improve ad creative and achieve better results. This blog highlights the most impactful AI-powered features in Facebook Ad Manager and examines how these innovations are reshaping B2B advertising.

Budget Programs 82

Budget Programs Facebook Allocation B2B Marketing 82

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. Unlike B2C, where decisions are often driven by emotion or impulse, B2B transactions involve multiple stakeholders, longer sales cycles, and larger financial commitments.

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Ethics Transparency Enterprise Management Work Management 52

Only B2B

DECEMBER 24, 2024

Cold call or emailwhich drives more sales? Well, to know this, you will want to understand the finer details of both. Fundamentally speaking, both cold calls and emails initiate the conversation. But the difference lies in tactics. Simply put, cold emails offer you scalability with personalization, while cold calls help you reach your prospects directly, building rapport.

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Cold Calling Top of Funnel Work Management CAN-SPAM 62

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Leads who have shown genuine interest in your product or service form the foundation for future sales opportunities. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies.

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Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

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Social Media Marketing AI Media Webinar Metrics 124

Marketing Insider Group

DECEMBER 23, 2024

Investing in search engine optimization (SEO) gets your content in front of its intended audience. One aspect of SEO you might be overlooking, however, is page speed optimization. Your site has to load quickly to hold the reader’s attention. A fast-loading website keeps visitors engaged and boosts your search engine rankings. Equally important is mobile optimization, as Statista reports that nearly 60% of all global website visits are on mobile devices.

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Optimization SEO Lead Ranking Lead Scoring 176

Martech

DECEMBER 23, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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CMS Development Industry CMS B2B Thought Leadership B2B 92

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. This means that a customer’s honest review is pure marketing gold. A good Google Business review serves as a virtual word-of-mouth, appearing whenever someone looks for your business online.

Google 89

Google Examples Ideal Customer Profiles Work Management 89

The Daily Egg

DECEMBER 26, 2024

Have you looked at websites from the 1900s lately? As in, from the 1990s, when websites were born? The very first website launched on August. The post 6 Classic 90s Websites (+ 6 that Are Still Up) appeared first on The Daily Egg.

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Marketing Websites 110

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning. Thats why were excited to announce our powerful Business Intelligence (BI) integration with Looker Studio.

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Social Media Business Media API 118

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Now, theres no looking back. Customers want it all, and really theres no excuse for them not to get it. Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The key to customer success will be maintaining a strategy for covering all bases. Many of this years predictions include specific areas where CX will get a boost.

Tools 110

Tools Paid Search Agency Marketing AI Marketing & Strategy 110

CMSWire

DECEMBER 27, 2024

CMSWire 2024 Contributor of the Year Brianna Langley-Henderson on empowering frontline employees and aligning customer data with corporate responsibility. Continue reading.

Loyalty 122

Loyalty 122

The Daily Egg

DECEMBER 26, 2024

We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because its so. The post The 5 Best Website Optimization Tools Compared appeared first on The Daily Egg.

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Optimization Marketing Websites Tools Best Practices 98

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

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Template Content Marketing SEO Best Practices 92

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

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Brand Identity Branding Allocation Marketing AI 106

CMSWire

DECEMBER 27, 2024

The Gist AI missteps. One failed in-person event highlighted how AI is not a magic fix. It requires a clear, executable plan for success. Document leak.

Planning 122

Planning Marketing Personalization Viral Marketing 122

The Daily Egg

DECEMBER 26, 2024

Average analytics blogs present data in a dry and monotone way. The contents there, but you dont feel any kind of enjoyment, motivation, or excitement. The post The 12 Analytics Blogs Every True Pro Follows appeared first on The Daily Egg.

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Analytics Content 92

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Salesforce Marketing Cloud

DECEMBER 23, 2024

Did you know that there are seven different types of ecommerce? Yes! And, each one means something different to every small and medium business (SMB) owner. Whether youre trying to find the right ecommerce type for you, or your expanding your ecommerce business , you’ll discover most transactions fall into one of these seven types. Depending on what your business sells and how your products are marketed, you can find the right type of ecommerce that will be the best fit for you.

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SMB eCommerce Startups Digital Asset Management 98

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

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Paid Search Agency Advertisements Advertising Google 99

CMSWire

DECEMBER 26, 2024

CMSWire 2024 Contributor of the Year Myles Suer on hyper-personalized journeys, AI's transformative power, and the data-driven future leaders cant ignore. Continue reading.

Personalization 115

Personalization Digital Transformation Loyalty 115

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Imagine sitting down with your morning coffee, opening SocialPilot, and realizing that every update feels like it was designed just for you. Thats what this year was about; listening to what matters and delivering exactly that. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it

Social Media 76

Social Media Features Media Ideal Customer Profiles 76

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

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DECEMBER 23, 2024

Inbound marketers are the first to tell you that calls-to-action, or CTAs, are your secret weapon. Whether youre looking to increase traffic, conversions, leads, or sales -- CTAs are the gateways to visitor action on your website. It's true, and it makes sense, but you've gotta back up your claims with evidence.

Inbound Marketing 78

Inbound Marketing Statistics Marketing & Strategy Marketing Strategy 78

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

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Paid Search Agency Creativity Advertising Agencies Ads 63

CMSWire

DECEMBER 23, 2024

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and innovation. Continue reading.

Digital Experience Platform 72

Digital Experience Platform Optimization Generation 72

Sword and the Script | B2B

DECEMBER 24, 2024

Forrester says B2B spends 8% of revenue on marketing; the median B2B sales cycle has “ballooned” from 120 to 408 days; 64% of B2B marketing say their biz doesnt trust measurement If you are not aware I also produce a monthly newsletter that is distinctly separate from the blog. I typically do a lot of reading every month and I save the articles that stand out for me for this newsletter.

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Statistics B2B Marketing Paid Search Agency Advertising Agencies 61

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Step-by-Step Guide to Creating a Successful B2B Marketing Plan Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays dynamic B2B landscape, building a robust marketing plan is crucial for sustained success. As 2025 approaches, B2B businesses must strategically prepare to navigate evolving trends, technological advancements, and shifts in client expectations.

Planning 52

Planning Marketing Budget Creation Paid Content Marketing Plans 52

Martech

DECEMBER 26, 2024

Google expanded its “Abusing the ad network” policy this week. The policy now explicitly disapproves ads that link to destinations penalized for violating Google Search spam policies. Specifically, ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will be automatically disapproved. Site owners impacted by manual actions are notified through Google Search Console, providing them with an opportunity to address the issues.

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Rules Google Ads CAN-SPAM 63

Single Grain

DECEMBER 27, 2024

Navigating B2B sales is challenging without the right technology. Fortunately, professionals who use account-based marketing (ABM) have numerous platforms and tools to choose from. Two of the biggest contenders on the market are Demandbase and 6sense. These platforms aim to target B2B buyers better and nurture them down the sales funnel. However, both platforms have differences.

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DemandBase Account Based Marketing Marketing Automation Services ABM 52