Sat.Oct 29, 2022 - Fri.Nov 04, 2022

4 Key Metrics for Your B2B Sales Pipeline

FunnelEnvy

There’s a lot for marketers today to consider when it comes to tactics for bringing in new business, but your sales pipeline is what ultimately defines the success of all your funnels, marketing campaigns, and other efforts to add new clients and revenue consistently.

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When is a martech stack too complex?

Chief Martech

At many companies — but not all — their martech stack has become too complex.

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3 ways B2B companies need to update their Digital-First Approach

ClickDimensions

B2B ( business-to-business ) digital-first sales cycles are here to stay. Influenced by the global effects of COVID-19, most B2B businesses have been heavily focused on digital marketing strategies and sales, that keep their business afloat as buyer trends evolve. .

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46% of Marketers to Increase Investment in Account-Based Marketing Programs

KoMarketing Associates

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner.

More Trending

How to Successfully Market to a New Demographic

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Nothing lasts forever. Products evolve, industries transform, and as a B2B marketer, it’s imperative to stay open-minded.

Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Content Marketing Institute

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading → Company News

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Is Account-Based Marketing Right for You?

Marketing Insider Group

Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies.

Going beyond marketing: Why social matters across your entire business

Sprout Social

Social is more than just posts, likes and comments. It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession.

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Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience

KoMarketing Associates

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers.

6 Beliefs That Helped Grow My Career to SVP, Managing a $400MM Marketing Budget (use these to grow)

Marketing Insider Group

Are you looking to take the next step in your marketing career? You’re not alone. A 2021 survey by Oracle states that 75% of employees feel personally and professionally stuck. According to Google search trends, professionals are looking to grow their careers at an all-time high.

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10 Best Upsell Apps for Shopify to Maximize Revenue

Optinmonster

Are you looking for the best Shopify upsell apps to grow your revenue? Upselling and cross-selling is a great way to boost your sales. If you’re using Shopify for your ecommerce business, there are plenty of apps to help you upsell or cross-sell with ease.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

5 Ways To Balance SEO and Content Synergy in 2023

Content Marketing Institute

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading → Company News

Start Page Posts: Get the Reach you Deserve

Buffer Marketing

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way.

The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. It also provides a measurable way to show the value of your content in a relatively short period of time.

How to Scale Your Content Marketing Operations

DivvyHQ

If you're looking to scale your content marketing efforts, there's a variety of things to consider. It's not like you can just throw more people at it and call it good.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Key Cookieless Trends from August – September, 2022

33Across

We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August - September, 2022. The report answers.

An Introduction to Vertical Social Networks

Buffer Marketing

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Mine would be young adult books of the mid-2010s, while others are very into football or recreating vintage recipes.

3 Strategies for Revamping Your Promotional Metrics

Marketing Insider Group

Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data.

B2B Email Design Best Practices for More Effective Email Marketing Performance

Launch Marketing

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Prep Your Team for the Future of Marketing with These Key Lessons

Contently

The future of marketing is bright with opportunity. AI gives us the ability to create incredibly customized messages for our audiences. And consumers will continue to expect more personalized content and advertising as they engage with brands they love and those they’ve just discovered.

Ask Buffer: How Do I Develop my Brand Voice on Social Media?

Buffer Marketing

Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online?

The Power of Content Marketing for IT Services

Marketing Insider Group

Technology and the services that connect them all have seen massive growth in the past few years. And we are just getting started. With the advent of Artificial Intelligence and Machine Learning, we are now seeing software that teaches software how to write better software.

There’s More to Content Efficiency Than Content Cost

MarketMuse

Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both. SEO Content Strategy

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

How To Use Relevant, Targeted Directories For Link Building via @sejournal, @JuliaEMcCoy

Search Engine Journal

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal. Link Building SEO

Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Marketing

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month.

Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Content Marketing Institute

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading → Company News

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