Sat.Jun 13, 2015 - Fri.Jun 19, 2015

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

The Quest for Good Leads: Are You Asking the Right Questions?

ViewPoint

What’s a good lead rate? How much should a lead cost? These are questions stirring in the minds of executives everywhere. Just google them.) The problem is they’re not so easy to answer; few have found success; and for that matter, are they even the right questions?

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How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. His post did an excellent job explaining some of the features and benefits that the callout extension has to offer.

34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects?

Stats 281

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results.

More Trending

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata.

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

How Retailers Use Content to Tie Online And Offline Experiences

Marketing Insider Group

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited.

Online 276

Enterprise gamification is a spoon full of sugar

Biznology

“Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins.

Aging 228

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Big Data Doesn’t Deliver Revenue

ANNUITAS

Big data is still big news and it is not going away anytime soon. However, big data doesn’t deliver revenue. It doesn’t drive leads, pipeline or opportunities. It is just data.

Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep track of this complex universe and still keep moving the needle.

Funnel 215

The Importance Of Market Intelligence For CMOs

Marketing Insider Group

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base.

Price 274

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). The key question you should consider is this: Why?

Search 220

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

A CMO and CIO Love Connection Depends On This (should be obvious)

Modern Marketing

If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases like "we'll be back in two and two."

CMO 281

The Value of Velocity

ANNUITAS

The need for speed. Today’s enterprise marketer has it. The speed at which your buyers move through their buying process has a big impact on the results your program can post.

The Best In Automotive Content Marketing

Marketing Insider Group

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.”

Best 269

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time.

Marketing Teams Need to Follow a Master Chef's Leadership Recipes

Modern Marketing

Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them.

3 Benefits Of Having A Virtual Marketing Team

Marketing Insider Group

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards telecommuting has been slowly building over the last ten years, and now it is accelerating.

Cost 268

Why CIOs and CMOs need to be joined at the hip

Biznology

What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common.

Demand 181

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Why Only One MarTech Tool Is Needed for B2B Content Management

Crimson Marketing

How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about.

Tools 173

The secrets of employee motivation

Savanta

In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.

Agency 171

Content Marketing Manager Job Description

Marketing Insider Group

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.”

Why Millennials Are Resistant to Advertising and Politics

Biznology

Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

#BADMarketing on Billboards

Crimson Marketing

We wonder if Brad received a lot of calls… #BADMarketing. . Image: Courtesy of unbounce. The post #BADMarketing on Billboards appeared first on. BADMarketing

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Making the Short List: Get into the B2B Game or Go Home

Marketing Craftmanship

Struggling to make ends meet as a young teacher, I pursued a part-time job as a waiter at a popular local restaurant, where I was told there were no positions available.

List 151

Overt or Covert: What’s Your Content Culture?

Marketing Insider Group

One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?”. I tell these people what every great sales person knows – you don’t convince anyone of anything.