Sat.Jun 13, 2015 - Fri.Jun 19, 2015

Lead Generation for Industrial Companies is a Process not a Campaign

Industrial Marketing Today

I hear too many manufacturers and industrial companies talking about creating campaigns because they want to pump up their lead generation. That mode of thinking is outdated and simply doesn’t work today where you are dealing with mostly invisible and self-directed industrial buyers.

A CMO and CIO Love Connection Depends On This (should be obvious)


If you are over the age of say, 40, the second - and I mean the second you hear the term "love connection" you more than likely conjure up an image of Chuck Woolery sitting on a couch saying phrases like "we'll be back in two and two." " If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. Be that as it may, having a love connection between the CMO and CIO is vital.

CMO 216

How Retailers Use Content to Tie Online And Offline Experiences

Marketing Insider Group

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded by fellow brand loyalists.

Online 187

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. Unfortunately, many less experienced advertisers tend to over-use the default setting, broad match, for their campaigns, based on the faulty logic that it will generate the highest volume of impressions and therefore the greatest number of leads.

PPC 184

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

More Trending

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. It’s no wonder that 80 percent of marketers have trouble proving the business value of their spending, campaigns, and activities.

Enterprise gamification is a spoon full of sugar


“Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. The are two things that your employees really hate that are essential to your success as a company: Training and development: taking time off from their precious work hours in order to go through those stultifying and seemingly pointless mandatory online continuing education hoops HR needs you and your staff to jump through every quarter.

Aging 175

The secrets of employee motivation


In her latest blog for Quirk’s Marketing Research Review , Circle Research’s HR lead Beth Pearson explores how an agency can best nurture and retain talent…. Research is a people business. Our raw materials are the opinions of respondents. Our product is the insight extracted from these raw materials by clever folk. And an agency or client-side researcher can only make a difference if they’re skilled at building relationships with key stakeholders.

Agency 171

Marketing Teams Need to Follow a Master Chef's Leadership Recipes


Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around a lot of food. We had one special meal where we sat at the chef's table at Second Empire. The chef's table is a private table in the kitchen that is overseen by the head chef.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Importance Of Market Intelligence For CMOs

Marketing Insider Group

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors. What is Market Intelligence? Market intelligence, as its name implies, is simply the intelligence – or information – about a business’s particular market.

What Google Really Doesn’t Want You To Know About Search


Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). The key question you should consider is this: Why? What’s the big deal that makes searching inside apps so important? And, more importantly, what does it mean for your business? Read on and see.

Search 169

Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep track of this complex universe and still keep moving the needle. How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?”

Funnel 165

Jason Miller Rocks Content Marketing in the ContentPros Podcast


Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the rock-themed marketing book, Welcome to the Funnel. He really cut his teeth on content marketing with one of our worthy competitors by creating educational content. He contacted industry experts and interviewed them.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Benefits Of Having A Virtual Marketing Team

Marketing Insider Group

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards telecommuting has been slowly building over the last ten years, and now it is accelerating. More and more businesses are discovering that having teams of virtual employees is better for their budget, better for their end product, and thus holistically better for their company.

Cost 176

Periscope Up: Is Live Interactive TV (Finally) Here?


Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. To be sure, there are a few things that come close to letting the masses connect directly with the talent – or even be the talent.

34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

Stats 216

How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging

KoMarketing Associates

Shortly after its launch, my colleague Mike Pickowicz wrote a great post calling Google’s callout extension a “ no-brainer ” for most advertisers. His post did an excellent job explaining some of the features and benefits that the callout extension has to offer. It’s pretty common for clients to believe that the callout extension, with its natural scheduling features and short text limits, is much better suited for consumer or B2C sales.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Best In Automotive Content Marketing

Marketing Insider Group

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So what if an automotive brand doesn’t portray the image it wants? Content marketing can help.

Best 176

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal).

Why CIOs and CMOs need to be joined at the hip


What do CIOs and CMOs have in common? I’m not going to roll out the studies, but we keep seeing the same numbers–that the two C-level executives with the shortest tenures are CIOs and CMOs. So, yeah, they have that in common. But that’s not the most important thing they have in common. The most important thing they have in common is digital marketing. And if they would somehow start buddying up to each other a lot more, maybe they would extend each other’s tenure.

Demand 139

How To Get Publishers to Open Your Link Building Requests

KoMarketing Associates

Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content Marketing Manager Job Description

Marketing Insider Group

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there.

Why Only One MarTech Tool Is Needed for B2B Content Management

Crimson Marketing

How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” ” US B2Bs spent a total of $958 million annually on inefficient and ineffective #contentmarketing Click To Tweet.

Tools 133

Why Millennials Are Resistant to Advertising and Politics


Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually. They are also the most diverse, with 43% non-white and 25% speaking a foreign language at home. And they will represent 40% of the electorate by 2020, so their potential clout for shaping our future should be enormous.

Big Data Doesn’t Deliver Revenue


Big data is still big news and it is not going away anytime soon. However, big data doesn’t deliver revenue. It doesn’t drive leads, pipeline or opportunities. It is just data. The key to data and its possibilities are about what you do with the data and that is where the trouble lies or opportunity exists. Marketers collect data every chance we get and we seem to always want more. According to a recent Inc.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.