Sat.Jan 17, 2015 - Fri.Jan 23, 2015

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling. While other social media platforms (e.g.:

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10.

7 Tips to Jump Start Your Life from Todd Schnick's Live the Intrepid Life


Todd Schnick is a stellar individual. He’s a great guy who spends a lot of time helping others (like me, for instance)—but that’s not the only reason you should read his new book. Live the Intrepid Life is well worth your read simply because it is in and of itself a very good book.

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The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year

Marketing Insider Group

As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what?

More Trending

Pipeline Priorities: Don’t Leave Potential Customers Flapping in the Wind


You’re a sales person. On Tuesday morning, 45 sales "leads" come your way through a variety of sources. Terrific!

Where Is Content Headed?

Marketing Insider Group

Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!).

Beware Of Shiny Objects: Why Email Marketing Trumps Social Media

The Forward Observer

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Making ‘human-to-human’ marketing a reality


January is the month for predictions. Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge. Some trends are at the start of the adoption curve, e.g. programmatic advertising. Some are about taking a pretty well-established practice and doing it better, e.g. content. And others are about going back to basics, e.g. influencer marketing.

Spreading the Word


Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Buyers don’t want to be shouted at and sending out unsolicited emails, no matter how clever, are still unwanted.

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A reminder that you live in the future


Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day?

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Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos).

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Essentials of Perpetual Revenue


Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged.

Mobile will disrupt your industry: 3 ways to protect your business


How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.”

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Data Driven Marketing via Data Unification


The more marketers we talk to the more they confirm the role of marketing has shifted from look and feel marketing to data driven marketing. We now have systems, tools and best practices that enable us to get the information we need to be smarter about how do marketing outreach.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Infographic: What is the Most Valued Content for B2B Technology Buyers?

Crimson Marketing

Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. .

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Buyersphere 2015 has arrived!


The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

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A more personal approach to content marketing


One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Gone are the layers of bureaucracy and policies “from the home office in Milwaukee.”.

5 Tips For Marketing Leaders To Bridge Organizational Silos

Modern Marketing

Marketing used to be easier, wasn't it? You’d have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The “barriers” between disciplines could be breached with a few steps down the corridor. No more. Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.”

How to Blog Workshop February 20, 2015 in Los Angeles

B2B Marketing Traction

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog.

Why transparency is essential for building corporate brand trust


The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g.

3 Lessons Marketers Can Learn From Social Apps

Modern Marketing

WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surely nothing there is of interest to a professional marketer dealing with B2B Big Data every day? Surprisingly, there is. While these little phone apps look simple, what they do is actually the essence of Big Data marketing - distilling a mass of hard-to-quantify inputs into easy-to-understand outputs. With clearly measurable results.). So what’s the secret of their success?

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.