markempa
JANUARY 19, 2015
'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.
ViewPoint
JANUARY 22, 2015
'Todd Schnick is a stellar individual. He’s a great guy who spends a lot of time helping others (like me, for instance)—but that’s not the only reason you should read his new book. Live the Intrepid Life is well worth your read simply because it is in and of itself a very good book. I found myself doing a whole lot of head nodding while reading this one.
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Savanta
JANUARY 19, 2015
'January is the month for predictions. Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge. Some trends are at the start of the adoption curve, e.g. programmatic advertising. Some are about taking a pretty well-established practice and doing it better, e.g. content. And others are about going back to basics, e.g. influencer marketing.
KoMarketing Associates
JANUARY 20, 2015
'Instagram is a social media platform unlike any other. Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. It embodies a unique element: storytelling. While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not.
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Marketing Insider Group
JANUARY 19, 2015
'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people. Here is a compilation of the best slideshares, videos, vines and more from the past year. Which are your favorite? And which ones did I miss?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
JANUARY 22, 2015
'Shout it out loud. Make yourself be heard. Spray and pray. Those used to be the best methods for sharing information. Today that is considered being loud, rude and ineffective. Buyers don’t want to be shouted at and sending out unsolicited emails, no matter how clever, are still unwanted. The secret to making sure your content is wanted and consumed is to make it share-worthy.
KoMarketing Associates
JANUARY 22, 2015
'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.
Marketing Insider Group
JANUARY 21, 2015
'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
Biznology
JANUARY 20, 2015
'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? Are you spending your life in a cube farm and are you judged when you arrive at work a couple minutes late after jousting with rush hour traffic? Are you surrounded by beige with nary a window to be found?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
JANUARY 20, 2015
'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. After years of building a strong customer base, she admitted that her goal this year is to drive more “passive income” from clients who aren’t actively engaged. It occurred to me that even enterprise-level businesses struggle with this goal – how to drive continuous revenue and capitalize on customer lifetime value.
Crimson Marketing
JANUARY 21, 2015
'Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, r
Writing on the Web
JANUARY 21, 2015
'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Navigation/Simplicity (Layout, use of white space and read more). Quality Content (Problems you solve for your readers).
Biznology
JANUARY 21, 2015
'The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Yes, businesses are trying to develop and promote more their “corporate social responsibility” (CSR) initiatives, but these will never win over customers unless t
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Convince & Convert
JANUARY 20, 2015
'Image via BigStockPhoto.com. We all know about the many amazing benefits of blogging , writing, self-publishing, and other forms of content marketing. But one of the hardest parts is actually finding the time to sit down, write, and create content! I’ve heard from so many people who want to write more or create more content for their businesses but just have so much trouble finding the time and making it a habit.
Crimson Marketing
JANUARY 23, 2015
'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth). There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI?
B2B Marketing Traction
JANUARY 20, 2015
'A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles.
Biznology
JANUARY 22, 2015
'Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. But the fact remains that links are at the very core of Google’s search algorithm, and if you are interested in search visibility you need to actively pursue links.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
JANUARY 19, 2015
'EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. After all, your employees understand the company and (should) understand what customers need and want to know about the company.
Adobe Experience Cloud Blog
JANUARY 22, 2015
'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks.
B2B Marketing Traction
JANUARY 19, 2015
'Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. But how can you produce an interesting eLetter with fresh and compelling content with minimum time and effort? I sent an email complimenting my colleague, Management Consultant Terry Schmidt , on his recent eNewsletter. I know Terry from my work on the board of the Association for Strategic Planning.
Genroe
JANUARY 21, 2015
Automate your process. Net Promoter was launched in 2003 and since then many, many organisations have used the methodology to drive change in their business. With so much time invested, lots of lessons have been learned. So you don’t have to re-learn those lessons the hard way I’ve pulled together this massive list of Net Promoter best practice tips.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
JANUARY 21, 2015
'Image via BigStockPhoto.com. Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand.
Adobe Experience Cloud Blog
JANUARY 21, 2015
'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spi
EMagine B2B Blog
JANUARY 22, 2015
'I often get asked whether or not I believe email marketing is really dead. My first thought (accompanied by an exaggerated eye roll) is: unfortunately , no. While I do believe email itself is still well alive and kicking, I am convinced this type of marketing is definitely dying down. With such an increase in creating a personalized user experience, it’s hard to imagine mass email marketing thriving much longer.
The ROI Guy
JANUARY 21, 2015
'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. Picture the NYC garment district in its heyday, the late 80s. My colleagues and I would stand outside the buildings where our clients and prospects worked. When they came out for lunch or a meeting, “Bingo!” It was Showtime. We''d pitch them as they walked, or nabbed them for a productive lunch presentation.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
JANUARY 23, 2015
'Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Today she shares her knowledge and expertise (free of charge!
Adobe Experience Cloud Blog
JANUARY 20, 2015
'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Would you care about what they had to say? Do you both share the same values? Do you praise them around others, even when they’re not around?
EMagine B2B Blog
JANUARY 19, 2015
'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” To keep your own head from spinning, I have searched high and low for the terms that even the most qualified marketing expert has questioned. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.
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