Sat.Aug 29, 2015 - Fri.Sep 04, 2015

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website. Their web developer was offering them a monthly SEO package as a component of the entire sales process. Not having researched SEO in-depth, they were reluctant to make the investment (just under $600 / month) without more information.

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of pressure on companies to constantly be investing in the latest technology, and installing new infrastructure to deliver better coverage in rural areas.

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Avoid these 10 Marketing Automation Rookie Mistakes

Oracle

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. They will have to try and convince stakeholders to budget for marketing automation. They need to get buy in from marketing, sales and IT.

4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). MOZBar. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunities.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it. With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences! The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months.

More Trending

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

Oracle

While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club released the aptly titled The CMO Solution Guide to Leveraging New Technology and Marketing Platforms.

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic.

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Content Marketing Is No Longer a Choice

Sales Engine

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. It’s all about driving revenue , and to do that effectively, our marketing efforts much create actionable sales intelligence.

3 project management tools for your distributed business

Biznology

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Surround Your Customers with Sound Both Online and Offline

Oracle

I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers. We commonly consider things like identity and connecting disparate systems to create a seamless environment that encourages customer loyalty, but sound not usually part of the equation.

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3 Ways To Calculate Conversions from Content Marketing

Marketing Insider Group

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Sometimes it feels like I’ve already written as much as I have to say. There’s nothing new, it’s been done before.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year. MeritDirect celebrated its 16th Co-op this year. This got me wondering. Producing an event is expensive and risky. What’s the benefit? Should you launch a client conference of your own?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why Retailers Should Write "I Will Be Mobile" On the Nearest Chalkboard This Back to.

Oracle

I left "100 times" in the title for fear of angering the Google keyword Gods. So the title should really be Why Retailers Should Write "I Will Be Mobile" 100 times On the Nearest Chalkboard This Back to School Season. Of course, retailers — and all brands for that matter, should be mobile at all times of the year. But since this is back-to-school time, we'll keep it in that context.

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3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary Vaynerchuk famously talks about how “marketers ruin everything.” In this excerpt from an Inbound Conference keynote (13:45-15:05), he singles out email. Warning: graphic language.).

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be.

A sales pitch isn’t a relationship

Biznology

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work. I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. After brief introductions, the CEO began talking. He didn’t stop for 20 minutes.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

For many decades, physicians have been taught the “3 A’s” of a sound medical practice. They are the 3 qualities that their patients will value most highly, in rank order of importance : Affability. Accessibility. Ability. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you are valued by clients, particularly in B2B businesses.

3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Social Shares/Followers: Users who have subscribed to updates on your brand’s social accounts.

Today’s Buyers Are Not Mono-Channel

ANNUITAS

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results. Several more searches on key terms led me to a manufacturers website as well as some good consumer blogs. As a result, I had narrowed my search to three cars specifically and it was a pretty quick and efficient way to research.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Social media in B2B – the latest stats

Savanta

The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. In addition, just like an investor keenly eyeing their growing wealth portfolio, as the ‘value’ of social media in B2B rises, so too does the attention paid to tracking its performance.

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7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. Certainly this will be successful.

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It’s All About the (Challenger) Customer

ANNUITAS

I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space. We were invited in to be part of a roundtable discussion on the trends we are seeing in the industry and also discuss the forthcoming book from CEB, The Challenger Customer.

Why aren’t you telling your boss what to do?

Biznology

I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know that sounds wrong. Your boss is supposed to order you around, not the other way. But that isn’t how successful organizations work. In fact, the more you do what your boss wants, the less necessary you are.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.