Sat.Aug 29, 2015 - Fri.Sep 04, 2015

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym.

BANT 356

Social media in B2B – the latest stats

Savanta

The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months.

Stats 327

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website.

SEO 301

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications.

Brand 286

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers.

Google 280

More Trending

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

How to Create the Perfect Lead Generation Form [Infographic]

Webbiquity

Marketers spend billions of dollars and thousands of hours each year developing compelling content, search-optimizing websites and blogs, fine-tuning their ad targeting, and engaging with influencers and prospects on social media.

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic.

Mobile 276

Combining Google Analytics and Marketing Automation For Maximum Insights

Reachforce

Marketing automation can be a goldmine for insights into your customers’ behavior. The right analytics can tell you where customers are coming from, where they’re going, what they like, and how long they’re staying there. For many marketers, the story stops there.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Today’s Buyers Are Not Mono-Channel

ANNUITAS

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results.

Content Marketing Is No Longer a Choice

Sales Engine

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing.

3 Ways To Calculate Conversions from Content Marketing

Marketing Insider Group

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers.

B2B Big Data Marketing: Building Relationships is Your Most Powerful Tool

Reachforce

A business buying decision is complex. There are usually multiple people involved in the decision-making process, and a number of stakeholders who need to be pleased with the outcome of the purchase.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? The cookies taste good. The scanners can accurately detail the conditions of an oil refinery, power plant, automobile assembly line and much more.

What Should Your Content Strategy Look Like? Let’s Go to the Zoo

Sales Engine

I live in St Louis which is home to one of the best zoos in the country. (If If you ever get to St Louis, definitely go to Forest Park and the zoo… it’s free, and it’s pretty awesome!) Coincidentally, I think the zoo lays out a great roadmap for content marketers.

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap.

3 project management tools for your distributed business

Biznology

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone.

It’s All About the (Challenger) Customer

ANNUITAS

I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space.

3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise.

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A sales pitch isn’t a relationship

Biznology

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.