Sat.Aug 29, 2015 - Fri.Sep 04, 2015

Does That “Affordable SEO Package” Make Sense For Your Business?

KoMarketing Associates

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. They were redesigning their website.

SEO 301

Telecoms: Top 100 Influencers and Brands

Onalytica B2B

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications.

Brand 286

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4 Google Chrome Extensions For Digital Marketers

Marketing Insider Group

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers.

Google 280

BANT May Not Work in Qualifying Leads for Industrial Sales

Industrial Marketing Today

Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym.

BANT 345

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it.

More Trending

5 Tips For An Effective Mobile Content Marketing Strategy

Marketing Insider Group

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic.

Mobile 275

3 project management tools for your distributed business

Biznology

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone.

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Ways To Calculate Conversions from Content Marketing

Marketing Insider Group

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now. Quad/Graphics relaunched its Camp Quad last year.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems.

What Your Doctor Can Teach You About Business Growth

Marketing Craftmanship

For many decades, physicians have been taught the “3 A’s” of a sound medical practice. They are the 3 qualities that their patients will value most highly, in rank order of importance : Affability. Accessibility. Ability.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Marketing Insider Group

Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap.

Email 266

A sales pitch isn’t a relationship

Biznology

It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work.

The Time has Come for CMOs to Rethink Their Marketing Organization and Processes

Modern Marketing

While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms.

Today’s Buyers Are Not Mono-Channel

ANNUITAS

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. Like most people in today’s digital age, I went to Google TM and typed in “best all wheel drive vehicles” and scanned through the results.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. In actuality, that is not always the case.

Surround Your Customers with Sound Both Online and Offline

Modern Marketing

I've been thinking about sound and how it relates to cross channel marketing. How it connects the online and offline experiences of your customers.

Online 270

Social media in B2B – the latest stats

Savanta

The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months.

Stats 327

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise.

Build 263

Why aren’t you telling your boss what to do?

Biznology

I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know that sounds wrong.

Why Retailers Should Write "I Will Be Mobile" On the Nearest Chalkboard This Back to.

Modern Marketing

I left "100 times" in the title for fear of angering the Google keyword Gods. So the title should really be Why Retailers Should Write "I Will Be Mobile" 100 times On the Nearest Chalkboard This Back to School Season.

Mobile 267

It’s All About the (Challenger) Customer

ANNUITAS

I was privileged to be part of a meeting last week with some of the folks from CEB and a handful of my colleagues in the B2B marketing and sales space.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!