Sat.Jun 11, 2011 - Fri.Jun 17, 2011

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers.

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The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

Trending Sources

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

Marketing Insider Group

For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center.

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. And you hit a fundamental disconnect. Your planning is based on your target audience, but you are measuring activity from everyone. Here are two questions that are difficult to answer.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Why Industrial Companies and Manufacturers Struggle with Content Marketing

Industrial Marketing Today

Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Usually the problem stems from three possible scenarios that I’ve come across.

The Future of Marketing

Marketing Insider Group

I was recently directed back to an article from late last year in Fast Company magazine called The Future of Advertising by Danielle Sacks.

How to Structure a Marketing Operations Team

Modern Marketing

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house?

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

Social Buyerology: Turning Insight Into Influence

Tony Zambito

Image by smemon87 via Flickr. This is the fourth and last installment of my initial reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. 

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

Modern Marketing

by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.

Harrison Frazar: Hopeless Cause

Marketing Craftmanship

Jude Works His Magic. It took 355 starts, but PGA Tour professional Harrison Frazar finally got his first career victory at the FedEx St. Jude Classic, beating Robert Karlsson on the third hole of a sudden-death playoff.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset.

The Characteristics of Revenue Generating Companies

ANNUITAS

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. These two companies along with others have appointed Chief Revenue Officers and some have resorted to creating a new type of marketer dubbed “The Revenue Marketer.”.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky.

Do your readers want the truth?

B2B Memes

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” But where, I worry, does that approach lead?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Content Strategy, Straight Up

The Content Factor

A wonderful discussion thread was started by Own McDonald in the Content Strategy group on LinkedIn, with this challenge: I challenge any CS group member to offer a working definition of content strategy that's light on industry-speak and easily digestible for the average marketer in 100 words or less. Straight up. It started in January and is still ongoing. There is more great insight here than can be packed into 100 words. read more. Content Marketing Content Strategy

Secrets of Lead Generation Superstars

Modern B2B Marketing

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t?

Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool.

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Stop overthinking your digital marketing

Biznology

Image by las - initially via Flickr. I had a great time speaking with the New Jersey Advertising Club yesterday. Lots of marketers full of good questions, especially questions about how to take their experience and use it in the brave new digital world.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Case Study: How e.Republic Went from Awkward Conversations to Automation

Modern Marketing

by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years.

ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies

Modern B2B Marketing

by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. You must have a unique and compelling idea that solves a real business problem.

Self-efficacy in B2B Online Marketing

MLT Creative

The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B.

Has social media ushered in the Age of Disinformation?

Biznology

Image by raider3_anime via Flickr. by Aaron Kim. Coincidentally or not, after I covered the topic of Q & A services in my last Biznology post, I've heard complaints from three different acquaintances about the low quality of knowledge in Yahoo!

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.