Sat.Jun 11, 2011 - Fri.Jun 17, 2011

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers.

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The five stages of social media grief—have you passed through them yet?

Chris Koch

Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. But in our rush to embrace the new, we haven’t taken adequate time to honor the painful transition we are experiencing.

Trending Sources

Case study: Is Facebook Screwing Your Brand?

grow - Practical Marketing Solutions

Facebook is like a box of chocolates. You never know what you’re going to get. And sometimes, it’s not even sweet.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com.

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Content marketing is not enough — The fulfillment gap

grow - Practical Marketing Solutions

Community Week Post by Natasha Gabriel. Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using the adjective interesting].

A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own. And you hit a fundamental disconnect. Your planning is based on your target audience, but you are measuring activity from everyone. Here are two questions that are difficult to answer.

How to Shorten the B2B Sales Cycle

Great B2B Marketing

If there is one thing that aggravates the modern B2B company, it is the constantly lengthening sales cycle. Everyone, from CEO to sales VP to sales rep, suffers from this problem and wants to know what to do about it.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

B2B Marketing Insider

For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover.

Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way?

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Future of Marketing

B2B Marketing Insider

I was recently directed back to an article from late last year in Fast Company magazine called The Future of Advertising by Danielle Sacks.

When social media and genitals meet. A {growtoon}

grow - Practical Marketing Solutions

{growtoons

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Does Your B2B Sales Team Dominate LinkedIn?

B2B Marketing Traction

Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Structure a Marketing Operations Team

Modern Marketing

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house?

People are a lot more fun than traffic

grow - Practical Marketing Solutions

A {grow} Community Week contribution by Leo Widrich. It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? I have this uneasy feeling I have been unable to shake off.

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics? I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset.

Social Buyerology: Turning Insight Into Influence

Tony Zambito

Image by smemon87 via Flickr. This is the fourth and last installment of my initial reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.    The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona. 

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

[Video] 5 Reasons Why The C-Level Needs Revenue Performance Management

Modern Marketing

by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.

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Establishing a global social media foothold (video)

grow - Practical Marketing Solutions

If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority in a region of the world that is relatively new to the idea of social media marketing? How would you start?

Guidelines for Effective Management Performance

Your Sales Management Guru

Guidelines for Effective Management Performance. Share this with your management team. As I was refilling my book shelves (see previous blog) I found the following bullets from Dale Carnegie & Associates, the copyright was 1967 and updated 1981. All the information is highly pertinent for today’s biggest sales management challenges; my white paper on The Job of Sales Management that is located on my website is somewhat similar but specific to the job functions of the sales manager.

The Characteristics of Revenue Generating Companies

ANNUITAS

In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage. Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. These two companies along with others have appointed Chief Revenue Officers and some have resorted to creating a new type of marketer dubbed “The Revenue Marketer.”.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky.

Back from the Baltic

grow - Practical Marketing Solutions

Meeting Kimmo Linkama in Tallinn. I’m rested and refreshed from an extended digital de-tox as my wife and I spent our “annual honeymoon&# visiting Scandinavia, Russia, and Northern Europe.

Secrets of Lead Generation Superstars

Modern B2B Marketing

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t?

Do your readers want the truth?

B2B Memes

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” But where, I worry, does that approach lead?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results