Sat.Mar 22, 2014 - Fri.Mar 28, 2014

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I

How Big Data will shape the researcher of 2020


A new report from Circle Research and dnx confirms the view that Big Data is the next revolutionary force in marketing. 43% of marketers are already mining petabytes of customer data to uncover hidden insights into behaviour; a further 40% plan to embrace Big Data’s benefits in the next three years. Here’s the good news for the market research community.


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18 Marketing Challenges Cited by Leaders at the CMO Club Summit


by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel. The event kicked off with a brainstorm session, where groups of marketing leaders listed their ongoing challenges. Many centered on content, data, and unifying the customer experience.

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George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]

Crimson Marketing

As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. Other Interesting Topics Podcasts

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Can Video Help To Humanize Your Brand?

Marketing Insider Group

I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information. While we, as content consumers, are having fun creating, filtering and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. We are struggling in a growing battle for customer attention.

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More Trending

Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids.

Best Practices from Dell: 3 Ways Your Content Can Give the Most Value

Crimson Marketing

We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. Corporate Marketing

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook.

Customer Facing Content as a Conversation


The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions. I think some deeper distinctions about content can help here. When I consider content work, I think about the Four Cs of Content: Conversation Context ContentS Container Notice that container — format — is my last consideration.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly.

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In-aisle mobile marketing: a boon for consumers or a violation of privacy?


When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were the implications? These concerns still exist. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Demand Generation – It’s Not That Easy


In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.” Really? Is success in today’s ever changing B2B buying environment really just a matter of want to?

Should you invest in conversion rate optimization?


If your business depends on your online presence – to generate leads, sales or signups, then you’re probably already investing a significant amount to market and improve it. Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

#BADMarketing from PETA

Crimson Marketing

Wonder if PETA knows not all meat lovers are obese… #BADMarketing Image: Courtesy of TakePart The post #BADMarketing from PETA appeared first on. BADMarketing


Competitor analysis: get link building help from your competitors


Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something.

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. Seventeen years later, here are some of the things I love about what I do. I help businesses and organizations grow and change.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Weaving Contextual Data into Models

Measure Up Marketing

Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority. Often variables such as title, company, and industry, serve as the basis for the scoring model.

Search marketers: Don’t forget to keep an eye on your PPC market visibility


(Photo credit: Greg Lilly Photos). The most common search marketing question I hear from our telecom clients is: How am I doing against my competition? While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. It is essentially a simple calculation of your ads’ reach and frequency, adjusted for where the ad ranks on a page.

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4 Best Practices to Uniting Content Marketing Teams and Workflows


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations. IDC, Kenan Systems, Prospero (mZinga) and Millipore). .

LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages


LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Don’t worry, it’s a good thing! Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. This will enable your company to gear specific messages to followers of your brand to heighten engagement.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

IP Warming – What Is It And Why Is It Important for Marketers


For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Shared IP pools allow senders to come online quickly without an IP warming period, which is the gradual process to establish reputation as a legitimate email sender to your recipient’s ISPs.

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Internet of things and real time planning, or how devices talk and plan ahead


(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a trigger of conversation between the brand, our approach, and our online behavior; can give shape on what we receive from brands, what kind of content we are served, and last but not least how everything seems and if it is natural.

Calling All Marketers! Take Your Questions to the ‘Engagement’ Twitter Chat!


by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of DeShelia Spann , digital marketing strategist at Eaton , a power management company. DeShelia is focused on driving customer engagement and brand awareness through campaign-driven nurture programs and social engagements. She’s a strategist with a specialty in digital, social media and email marketing.

EDU Digital Trends to Consider for Fiscal Year 2015


Most Business Officers at colleges and universities are wading through budgeting and compliance discussions for next year’s incoming class. If marketing budgets are top of mind at your higher-ed institution, review the big trends featured in our 2014 EDU Standard for the latest industry updates. Hummingbirds, Pandas and Penguins. According to Google, there were 15% more searches for higher-education-related queries than in the previous year.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.