Sat.Mar 22, 2014 - Fri.Mar 28, 2014

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses.

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And People In Hell Also Want Ice Water


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots.

Can Video Help To Humanize Your Brand?

Marketing Insider Group

I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Marketing Math: Measuring and Metric-ing Your B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here''s how to cut through it all. I have good news and bad news. Let’s start with the bad.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Customer Facing Content as a Conversation


The Four Cs of Content Marketing I’ve written about content as more, and different than, format. While working with clients recently, I’ve heard them wrestle with questions about what content to create, and how to make priority decisions.

George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast]

Crimson Marketing

As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends. The post George Skaff, TouchCommerce’s Marketing SVP: How To Use Data & Marketing Analytics to Improve the Buyer Experience [Podcast] appeared first on. Other Interesting Topics Podcasts

18 Marketing Challenges Cited by Leaders at the CMO Club Summit

Modern Marketing

by Amanda Batista | Tweet this The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

In-aisle mobile marketing: a boon for consumers or a violation of privacy?


When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were the implications? These concerns still exist.

Demand Generation – It’s Not That Easy


In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away.

Best Practices from Dell: 3 Ways Your Content Can Give the Most Value

Crimson Marketing

We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy, The post Best Practices from Dell: 3 Ways Your Content Can Give the Most Value appeared first on. Corporate Marketing

Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Competitor analysis: get link building help from your competitors


Photo credit: RambergMediaImages. If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Ever get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck.

6 Reasons I Love Being a Marketing Consultant

B2B Marketing Traction

Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997.

IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit

Customer Experience Matrix

The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Search marketers: Don’t forget to keep an eye on your PPC market visibility


(Photo credit: Greg Lilly Photos). The most common search marketing question I hear from our telecom clients is: How am I doing against my competition?

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IP Warming – What Is It And Why Is It Important for Marketers


For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability.

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Should you invest in conversion rate optimization?


If your business depends on your online presence – to generate leads, sales or signups, then you’re probably already investing a significant amount to market and improve it. Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

Six Best Practices for Marketing with White Papers


Though the format is sometimes misused (i.e., documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Internet of things and real time planning, or how devices talk and plan ahead


(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time.

#BADMarketing from PETA

Crimson Marketing

Wonder if PETA knows not all meat lovers are obese… #BADMarketing Image: Courtesy of TakePart The post #BADMarketing from PETA appeared first on. BADMarketing


5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

At Hinge, we conduct ongoing research on organic growth in professional services industries. In study after study, we’ve seen that high-growth firms aren’t just getting lucky.

Weaving Contextual Data into Models

Measure Up Marketing

Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. The purpose of opportunity scoring is help sales people know which opportunities are sales ready and worthy, and therefore take priority. Often variables such as title, company, and industry, serve as the basis for the scoring model.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!