Sat.Feb 18, 2017 - Fri.Feb 24, 2017

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’ Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations program, we appreciate that we’ve only told half the story; what’s a story without a happy ending?

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Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? appeared first on Marketing Insider Group. Content Marketing

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Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Oracle

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We appreciate the recognition for our capabilities in the identity management space in particular, which we believe is a foundational element of a successful Digital Marketing Hub.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Smart Ways to Automate Your Marketing

Act-On

Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits.

More Trending

Use These 8 Competitive Intelligence Tools to Crush the Competition

Marketing Insider Group

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […]. The post Use These 8 Competitive Intelligence Tools to Crush the Competition appeared first on Digital Current.

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What CMOs Can Learn From Eminem

Oracle

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. The topic is trust and this is what Eminem said when it comes to the subject of trust: " Trust is hard to come by.

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. I interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?

How to Craft a Successful Content Marketing Strategy

KoMarketing Associates

I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. No, it was a full 72 hours doing things like sitting at a nice restaurant without worrying about anyone putting cheese in their socks or spilling chocolate milk in their lap.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

Marketing Insider Group

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy appeared first on Marketing Insider Group. Content Marketing

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

Oracle

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. When consumers reach out, marketers need to be adaptive and create the best possible experience. Winning and retaining the customer is a challenging puzzle that brands are trying to solve.

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How Marketing Automation Technology Makes Businesses Smarter

Act-On

Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Webster’s Dictionary. Society frowns on stereotypes, and for good reason: They may not reflect reality and they tend to violate our common understanding that all individuals are unique.

70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. The “Mobile Marketing Trends 2017” report from MobileBridge has discovered that this year, 70 percent of marketers intend to “somewhat” or “significantly” increase their budgets to execute their mobile strategy. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Step-by-Step Process for Creating Captivating Visuals for Social Media

Marketing Insider Group

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. One of the most effective ways of making an impact and generating more engagement with your social media content is by including compelling […]. The post Step-by-Step Process for Creating Captivating Visuals for Social Media appeared first on Digital Current.

Using Link Targeting for Improved Inbox Personalization

Oracle

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe.

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it? Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. You can take it further, and gain triple the results of your original press coverage.

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What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

6 Things You Really Need to Stop Putting in Your Marketing Resume

Marketing Insider Group

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. The post 6 Things You Really Need to Stop Putting in Your Marketing Resume appeared first on Marketing Insider Group. Marketing Strategy job applications

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Improve Customer Experience and Email Deliverability With a Preference Center

Oracle

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it. A Preference Center is something that email marketers have been implementing for years.

Measuring the Customer Journey from Leads to Revenue

bizible

Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there? We recently hosted a webinar with Nick Ezzo, VP of Demand Generation at Host Analytics and Sudhir Kaushik, the VP of Product at Captora, for their thoughts on executing marketing campaigns that turn into revenue. Attracting New Visitors.

B2B Marketers Struggle to Maintain Accuracy and Quality of Data

KoMarketing Associates

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content. Brands that can capture a portion of that time can viscerally […]. The post How to Start Live Streaming on a Shoestring Budget appeared first on Marketing Insider Group. Content Marketing video marketing

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Competitors want you out, influencers want you in

Onalytica B2B

“We don’t have any competitors.”. I’ve heard this often. My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. The space you occupy is not empty. But if that space has competition trying to elbow you out, then the good news is, it also has influencers who can help keep you in.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Image credit: The Blue Diamond Gallery. Many small companies fail to achieve desired sales goals despite having adequate resources.

Five habits of highly-effective entrepreneurs

Biznology

Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” The ongoing research has shown a small relationship between genetic makeup and a person’s likelihood to have more prestigious occupations, higher incomes, better wealth management, and higher social mobility.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.