The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. MORE
Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. MORE
Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. MORE
What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. MORE
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. MORE
Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. MORE
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. MORE
Does this problem sound familiar? We spend an enormous amount of time searching for and then hiring what we think to be “A” players. We then invest time (hopefully) training those reps before releasing them into the wild, only to ask them to do several different roles. MORE
Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits. MORE
You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture. MORE
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. MORE
Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. MORE
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. MORE
So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. MORE
Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. MORE
Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. MORE
I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new systems. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. MORE
Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. MORE
Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. MORE
The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing performance overnight but you can begin to make an impact this quarter taking one step at a time. MORE
Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. MORE
Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content. MORE
February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. read more. Customer Experience Marketing Storytelling Carla Johnson Emerson Kathy Button Bell Type A Communications MORE
Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them. MORE
Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. MORE
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. MORE
February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications MORE
Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts. MORE
In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. MORE
Marketing Insider Group
FEBRUARY 22, 2017
So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.
DiscoverOrg
FEBRUARY 22, 2017
Does this problem sound familiar? We spend an enormous amount of time searching for and then hiring what we think to be “A” players. We then invest time (hopefully) training those reps before releasing them into the wild, only to ask them to do several different roles.
bizible
FEBRUARY 23, 2017
Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few.
Act-On
FEBRUARY 22, 2017
What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.
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See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.
Webbiquity
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.
Type A Communications
FEBRUARY 21, 2017
February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications
Act-On
FEBRUARY 21, 2017
Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits.
Marketing Insider Group
FEBRUARY 19, 2017
In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself.
Advertisement
The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.
Modern Marketing
FEBRUARY 23, 2017
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report.
Type A Communications
FEBRUARY 23, 2017
February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. read more. Customer Experience Marketing Storytelling Carla Johnson Emerson Kathy Button Bell Type A Communications
Hubspot
FEBRUARY 23, 2017
Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.
Marketing Insider Group
FEBRUARY 22, 2017
Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns.
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Personalize your marketing to convert your highest-value accounts.
Modern Marketing
FEBRUARY 20, 2017
Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
Prospectr
FEBRUARY 23, 2017
Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them.
Hubspot
FEBRUARY 20, 2017
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.
Marketing Insider Group
FEBRUARY 20, 2017
Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report.
Advertisement
Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Modern Marketing
FEBRUARY 22, 2017
Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day.
Modern B2B Marketing
FEBRUARY 21, 2017
Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen.
Reachforce
FEBRUARY 22, 2017
Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.
Marketing Insider Group
FEBRUARY 21, 2017
Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says.
Advertisement
Each year B2B organizations spend more than $5.2 billion on content creation.
Modern Marketing
FEBRUARY 23, 2017
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses.
Modern B2B Marketing
FEBRUARY 22, 2017
Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years.
Webbiquity
FEBRUARY 24, 2017
Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.
Marketing Insider Group
FEBRUARY 23, 2017
Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content.
Advertisement
Ensure Your B2B Marketing Clients Get the Best Results
Modern Marketing
FEBRUARY 21, 2017
For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea.
Modern B2B Marketing
FEBRUARY 23, 2017
Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts.
Biznology
FEBRUARY 21, 2017
Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”
NuSpark
FEBRUARY 24, 2017
You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture.
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As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.
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