Sat.Feb 18, 2017 - Fri.Feb 24, 2017

Is Your Content Fresh Enough to Attract Google?

Marketing Insider Group

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

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[VIDEO] How to Structure a Successful Sales Team

DiscoverOrg

Does this problem sound familiar? We spend an enormous amount of time searching for and then hiring what we think to be “A” players. We then invest time (hopefully) training those reps before releasing them into the wild, only to ask them to do several different roles.

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Trending Sources

Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few.

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How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

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5 Smart Ways to Automate Your Marketing

Act-On

Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits.

6 Things You Really Need to Stop Putting in Your Marketing Resume

Marketing Insider Group

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself.

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2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report.

Why Customer Experience is Rooted in Story

Type A Communications

February 23, 2017 by Carla Johnson Stories have characters – heroes, villains and mentors. They have a setting. They have plots that unfold over time. And they have themes. read more. Customer Experience Marketing Storytelling Carla Johnson Emerson Kathy Button Bell Type A Communications

What Consumers Really Want From Your Video Content [Infographic]

Hubspot

Video content is no longer an option: It's a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content.

What Is Agile Marketing? [A Glossary of Terms]

Marketing Insider Group

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

Modern Marketing

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.

4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads

Prospectr

Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Others get disgusted with the mudslinging that goes on. …And then you have profiles with all kinds of political rhetoric on them.

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.

B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

Marketing Insider Group

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day.

How to Create Evergreen Content with Lasting Engagement

Modern B2B Marketing

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen.

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

Reachforce

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

The Content Marketing Ecosystem [Infographic]

Marketing Insider Group

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Using Link Targeting for Improved Inbox Personalization

Modern Marketing

For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses.

Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Guest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy.

How to Start Live Streaming on a Shoestring Budget

Marketing Insider Group

Live streaming video content is some of the most engaging, innovative, and results-driving marketing material any business can create. American adults already watch about 5.5 hours of video content every day. And people spend about 3 times longer watching live video than recorded content.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What CMOs Can Learn From Eminem

Modern Marketing

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea.

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Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other

Modern B2B Marketing

Author: Nate Dame Whether you’re just getting started with account-based marketing or you’ve been doing it for a while, you may be looking for new ways to maximize your efforts.

Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.”

How to Create Content for a Winning Account-Based Marketing Strategy

NuSpark

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Before panicking about how you’re going to do this, let’s consider why it’s a worthwhile venture.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.