The Virtual Event Evolution: The Future of Hybrid Events
The Mx Group
AUGUST 25, 2021
Go Beyond SEO
AUGUST 23, 2021
The need for video marketing in your marketing strategy has exploded on the internet. Fortunately for people who aren’t keen on taking, editing, or posting videos, creating videos has never been easier. With a smartphone in your pocket, a camera on your laptop, and platforms like TikTok and Instagram Reels, you can create videos in seconds. Easy, right?
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Square 2 Marketing
AUGUST 24, 2021
Email Marketing Isn’t Dead, But It Is Taking On New Life. Email is dead. Ask around, and that seems to be the consensus among marketers. Nobody opens emails or reads emails, and they definitely don’t click on them. That means email isn’t generating opportunities or producing revenue, and therefore email should be retired in favor of paid social or intent data.
KoMarketing Associates
AUGUST 25, 2021
Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7% year-over-year, despite a 19% drop in click growth.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Webbiquity
AUGUST 24, 2021
Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
AUGUST 27, 2021
For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. — Alfred Hitchcock. Hitchcock, who was trained as a draughtsman and had worked as a commercial illustrator, was known for storyboarding every detail of his films.
KoMarketing Associates
AUGUST 24, 2021
Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Statistics indicated that the majority of respondents (50%) believe their marketers could improve or strengthen their demand generation and pipeline.
Webbiquity
AUGUST 26, 2021
Guest post by Grace Murphy. The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. driving conversions.
Engagio
AUGUST 23, 2021
Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. And as I state in the The Clear & Complete Guide to Account-Based Experience (ABX), without good brand support, even the greatest ABX programs will have you struggling to hit your goals.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Unbounce
AUGUST 26, 2021
Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. For years, it’s been widely accepted that videos can (and do) boost your conversion rates. Heck, at the time of writing this, we’ve got loads of content explaining why you oughta have one of those newfangled moving pictures on your page.
Content Marketing Institute
AUGUST 24, 2021
Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team. Continue reading → The post Outsourcing Content Creators: The Complete How-To Guide appeared first on Content Marketing Institute.
Litmus
AUGUST 24, 2021
Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile. It can be difficult to optimize, however, because email clients always pull in enough characters to fill all available preview text space (up to 5 lines!).
Martech
AUGUST 25, 2021
“I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sprout Social
AUGUST 26, 2021
As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch.
The Daily Egg
AUGUST 23, 2021
In the aftermath of COVID-19, being able to work from anywhere in the world is more important than ever before. With remote. The post Best Remote Support Software Compared appeared first on The Daily Egg.
Search Engine Journal
AUGUST 26, 2021
Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear. The post 10 Top SEO Scams & Cons (Plus How to Avoid Them) appeared first on Search Engine Journal.
Unbounce
AUGUST 24, 2021
Imagine you’ve finished creating your brand name and messaging. After hours of research and brainstorming, you have a name and an offer you’re proud of. Then you send those deets over to your designer, and they come back with this business card : You’d cringe a little, right? You might be cringing right now. As a marketer, you know your choice of words matters.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Launch Marketing
AUGUST 25, 2021
A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion. Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of inf
Content Marketing Institute
AUGUST 26, 2021
Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading → The post Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 25, 2021
The metaverse is poised for rapid growth that will open up opportunities for marketers. Here's what you need to know. The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal.
DivvyHQ
AUGUST 23, 2021
No one is immune to customer churn. And since it can have such a big impact on a company’s bottom line, fighting it should always be a top priority for any size company. Fortunately, content can play a key role in combatting poor retention, especially when internal teams are collaborating regularly.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
The Daily Egg
AUGUST 27, 2021
The Nike swoosh, Mercedes’ three-point star, and McDonald’s golden arches are a big part of the respective company’s identities and customer perceptions. The post 6 Easy Steps to Trademark a Logo appeared first on The Daily Egg.
Martech
AUGUST 23, 2021
Dr. Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We conduct neuroscience studies, which is what I am mainly involved in,” said Dr.
Search Engine Journal
AUGUST 27, 2021
Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal.
ClickZ
AUGUST 27, 2021
30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season. The net? Email marketing is still a critical tool today, especially when timely, personalized messages are shared. However, industries like Insurance saw some of the highest open rates in 2021.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Daily Egg
AUGUST 27, 2021
Congratulations! You’ve filed your articles of organization, appointed a registered agent, paid the required fees, and you’re the proud owner of your. The post The Complete Guide to Maintaining Your LLC appeared first on The Daily Egg.
Content Marketing Institute
AUGUST 25, 2021
Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading → The post Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’ appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 24, 2021
YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels. The post 5 Marketing Tips and Tricks From Top YouTube Channels appeared first on Search Engine Journal.
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