Sat.Aug 21, 2021 - Fri.Aug 27, 2021

The Virtual Event Evolution: The Future of Hybrid Events

The Mx Group

B2B Strategy COVID-19

5 Essential Reasons to Include Video Marketing in Your Strategy

Go Beyond SEO

The need for video marketing in your marketing strategy has exploded on the internet. Fortunately for people who aren’t keen on taking, editing, or posting videos, creating videos has never been easier.

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Is It Time To Start Thinking Of Email As A Feed?

Square 2 Marketing

Email Marketing Isn’t Dead, But It Is Taking On New Life. Email is dead. Ask around, and that seems to be the consensus among marketers. Nobody opens emails or reads emails, and they definitely don’t click on them.

Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

Marketing Insider Group

And you thought it was just a summer thing. Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Five Tips for Creating Landing Pages That Convert

Webbiquity

Guest post by Grace Murphy. The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation.

More Trending

Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021.

How Video Scripts and Storyboards Work

Biznology

For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. Alfred Hitchcock.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list.

Setting up Your Developer Marketing Team for Success

Influitive

There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success?

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

50% of C-Suite Executives Want Marketers More Focused on Demand Gen

KoMarketing Associates

Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line.

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Truth or Dare: How to Use Statistics in Your Content

Marketing Insider Group

Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling ?

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

You’re scrolling through a website, and bam — there it is. That little chat pop-up in the corner that’s calling your name (literally). This piece of AI technology is revolutionizing the buyer journey today. Is it time to add chatbots (or live chat) to your demand engine?

Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth

Influitive

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

The Little-Known Preview Text Hack You May Want to Use in Every Email

Litmus

Your email’s preview text in the inbox shows at least as many characters as your subject line—and in some cases, much more. That’s valuable real estate you can use to convince subscribers that opening your emails is worthwhile.

3 Ways to Reduce Customer Churn with Content Marketing

DivvyHQ

No one is immune to customer churn. And since it can have such a big impact on a company’s bottom line, fighting it should always be a top priority for any size company. Fortunately, content can play a key role in combatting poor retention, especially when internal teams are collaborating regularly.

Five Blog Topic Ideas for a B2B Product Launch

Launch Marketing

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and discussion.

7 Referral Marketing Ideas to Attract New Customers (Don’t Miss #1)

Optinmonster

Are you looking for the best referral marketing ideas to get more customers? Referral marketing is a great way of turning your existing customers into loyal brand ambassadors. In the end, this gets you more leads and, ultimately, more profits.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Do Gig Workers Want to be Employees?

Biznology

The quick answer to the title question is most gig workers don’t want to be employed in a traditional job. But some do.

How B2B Agencies Can Help Tech Marketers Better Understand Buyers

SWZD

How can B2B Agencies help tech marketers best understand their buyers? With a combination of first and third-party data that promises diversity, quality and scale.

Outsourcing Content Creators: The Complete How-To Guide

Content Marketing Institute

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team.

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Auseh Britt on Navigating the Return of Events

Oktopost

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Why We Need Girls’ STEM Programs

Biznology

Like many of you, I have watched the horrors unfold in Afghanistan this week.

The Impact of GPT-3 and Artificial Intelligence on the SEO Industry

seo.co

Note: if you are looking for a means of leveraging OpenAI’s GPT-3 for unique content production and scale-up, we encourage you to visit AI.DEV.co. Our developers use OpenAI’s GPT-3 framework to provide you with the tools you need using GPT-3 in your SEO efforts. .

Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content Marketing Institute

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship. Continue reading → The post Are They Feeling It?

11 eCommerce Case Studies to Inspire Your Success

Optinmonster

Are you looking for the best eCommerce case studies to learn how to improve your store? Running an online store can be tough. But the good news is that you aren’t alone. In fact, there are TONS of eCommerce business owners who have successfully found strategies to increase sales.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.