Sat.Jun 11, 2022 - Fri.Jun 17, 2022

article thumbnail

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash. However, the keys to an extraordinary meeting can be hard to find. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients.

B2B Sales 307
article thumbnail

How To Turn Complex Topics Into Content Your Audience Will Understand

Content Marketing Institute

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.

Content 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Ascend2 recently published “The Impact of Agile Marketing Survey Summary Report,” and statistics indicated that most marketers (68%) believe that the importance of agile marketing in establishing a competitive advantage has “increased moderately” in the past

Planning 255
article thumbnail

Farewell to Our Founders, Green Leads New Chapter Begins

Smashmouth Marketing

Linda Flanagan has been teasing me for a couple years that she is ready to retire. We have worked together for 20 years over parts of 5 decades with 5 different companies. She is officially in retirement now after signing-off this past Wednesday. Green Leads is growing rapidly and has a bright future ahead with our new owners. On Wednesday, June 1st we announced that Green Leads has been acquired by ACTIVATE Marketing Services headquartered in San Francisco.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. In this article, we’ll focus on the last of the three.

Analysis 156

More Trending

article thumbnail

How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

Contributed post. A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions. Image credit: stevepb on Pixabay. But while the influence of knowledgeable, helpful employees is positive, a few bad apples (or even good apples having a bad day) can cause problems for your company.

article thumbnail

Two Years Later, 10 Lessons From Taking ZoomInfo Public

Zoominfo

It’s been two years since ZoomInfo went public. Two years in a pandemic, and two years of chaos, excitement, learning, and adjusting. And two years of feeling really proud of the things my team continues to accomplish. From the outside looking in, ZoomInfo’s success may seem like a cakewalk — we were at the right place at the right time and everything just came together.

Zoominfo 130
article thumbnail

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America. Industrial website goals and usage. [ This is only a content summary.

article thumbnail

How healthcare marketers can overcome medical misinformation in the digital age

Contently

During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique? Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Tips For Avoiding Misinformation In SEO Resources & Conversations via @sejournal, @martinibuster

Search Engine Journal

These tips will help you cut through the noise and figure out which SEO information is likely valid versus smoke and mirrors. The post Tips For Avoiding Misinformation In SEO Resources & Conversations appeared first on Search Engine Journal.

Resources 145
article thumbnail

ZI Labs: Building the Future of Go-to-Market Ops

Zoominfo

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.

article thumbnail

The Top Social Media Monitoring Tools

Brandwatch Marketing

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.

article thumbnail

How to Use Social Media to Build Connections and Grow Your Career

Buffer

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

SEM vs. SEO: What’s The Difference? via @sejournal, @searchmastergen

Search Engine Journal

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage. The post SEM vs. SEO: What’s The Difference? appeared first on Search Engine Journal.

SEM 143
article thumbnail

Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.

Display 130
article thumbnail

Parallels Desktop Review

The Daily Egg

Parallels Access might not be our top pick for the best stand-alone remote support software. You can certainly get more robust software. The post Parallels Desktop Review appeared first on The Daily Egg.

Software 128
article thumbnail

5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.

article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

article thumbnail

Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

Choosing a domain name is an important step for launching a website, so it's important to make the right choice. The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.

Domain 139
article thumbnail

What’s New: Engage, Chorus, TalentOS, and Global Team Updates

Zoominfo

This month, we’ve got fresh updates across our sales and recruiting platforms and a couple of exciting announcements worth highlighting. In this video, Caroline Thompson walks through our expanded features within Engage, Chorus’ new Momentum Signals, and details of our Comparably acquisition. Comparably & TalentOS Big news! We’ve acquired Comparably , a leading employee review website — and the only platform showcasing workplace culture, salary, and corporate brand reputation data.

article thumbnail

The latest data on martech and marketing ops careers, and an ode to spreadsheets

chiefmartech

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. But still, that’s impressive, and speaks to the incredible growth and demand for talent in this field.

article thumbnail

Three ways to organize your martech stack

Martech

Earlier this month, Scott Brinker revealed the 2022 Stackie Award Winners. The Stackies are a contest for organizations to submit a visual illustration of their martech stack. This year, five different winners were selected. My favorite part of the Stackies is observing all the different ways organizations choose to organize and catalog their martech stacks.

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

What’s In A SERP? Google Search Results & Features You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.

SERP 132
article thumbnail

Pretty Big Deal with Brittney Castro: ‘It’ll Work if You Don’t Give Up’

Zoominfo

Brittney Castro learned the importance of patience when looking to sell her own business. As an entrepreneur and financial planner, she added saleswoman to her list of titles as she tackled numerous negotiations and potential deals. After rejecting a failing negotiation, she feared a deal might not happen and began shifting her focus back to running her company.

article thumbnail

What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Content Marketing Institute

Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.

Companies 125
article thumbnail

How to Integrate Buyer Personas into Your B2B Marketing

Launch Marketing

Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Without a complete understanding of who your buyers are, what their needs are, what products or services they are looking for and what individual characteristics they have, it will be challengi

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

A Complete Guide To the Google Penguin Algorithm Update via @sejournal, @TaylorDanRW

Search Engine Journal

Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post A Complete Guide To the Google Penguin Algorithm Update appeared first on Search Engine Journal.

Google 122
article thumbnail

6 Easy but Powerful Email Marketing Hacks for 2022

Lake B2B

To meet the ever-changing customer expectations, marketers are now leveraging newer content forms including video campaigns, social media ads, webinars, etc. However, these contemporary channels shouldn’t overtake one of the oldest and most effective messaging channels – Email. With an ROI of $42 on every dollar spent, email marketing remains one of the most viable […].

article thumbnail

How to Write Subheadings that Hook (and Re-hook) Your Readers

CopyBlogger

Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.

Features 118