Sat.Jun 11, 2022 - Fri.Jun 17, 2022

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.

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What is Retargeting and How to Use it to Drive Your Growth

Marketing Insider Group

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting.

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How To Turn Complex Topics Into Content Your Audience Will Understand

Content Marketing Institute

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples. Continue reading → Company News

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy.

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68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop

Contently

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan.

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How to Use Social Media to Build Connections and Grow Your Career

Buffer Marketing

Social media plays a big role in how we exist on and offline. From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common.

4 Ways to Identify B2B Influencers in 2022

Marketing Insider Group

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How healthcare marketers can overcome medical misinformation in the digital age

Contently B2C

During a White House press conference in 2021 , Dr. Vivek H. Murthy, U.S. Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique?

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What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]

Content Marketing Institute

Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value. Continue reading → Company News

The Etiquette of Web Scraping and How to Use Web Scraping Legally

Webbiquity

Guest post by Alexandra Datsenko. Though web scraping is growing rapidly in popularity and being deployed widely, it’s vital to understand the legal and ethical requirements. Image credit: Sora Shimazaki on Pexels.

Organic Search vs. Paid Search: Which is Better?

Marketing Insider Group

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. Which is better? Which earns more significant results? And which should brands pursue as part of their strategy? The short answer is that it depends.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C.

How to Structure Your Creative Team

DivvyHQ

As the need for content and digital experiences grow, so do the creative teams that generate them. Without proper structure and processes, chaos often ensues, especially in large companies. So what is the ideal organizational structure for creative teams?

How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

Contributed post. A talented and engaged workforce is one of the most valuable assets any company can possess. They are the engine that drives business success. Your employees are also responsible for the majority of customer interactions. Image credit: stevepb on Pixabay.

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How Long Does It Take To Produce Leads For A B2B Company?

Square 2 Marketing

If you’re at a B2B company and you don’t have enough leads to grow your business, this is the most important question facing your organization right now. Even if you know what to do or who to hire, how long is it going to take?

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Best Reputation Management Companies: Top 5 Choices for 2022

Single Grain

In today’s complex landscape, reputation can be a fickle thing. It takes years to build the perfect image for your brand. You need to constantly commit to delivering excellent experiences to your customers and producing phenomenal advertising campaigns.

Five Ways to Shorten Your Customers’ Buying Journeys

Sharpspring

Would you like to boost your revenue without investing more in marketing? Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase.

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The latest data on martech and marketing ops careers, and an ode to spreadsheets

Chief Martech

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

How to Integrate Buyer Personas into Your B2B Marketing

Launch Marketing

Buyer personas drive many aspects of your organization but especially marketing. Understanding the people your products or services benefit from should inform and guide all your marketing efforts.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Optimizing Your Copywriting: What Factors to Consider When Crafting Your Ad Copy

Anyword

Let’s be real — no one wants to click on an ad they know nothing about, right? That’s why what you’re promoting or advertising should be immediately obvious to your audience. Whether it’s an offer, a sale, or a lead generation form, there needs to be one key message.

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Put These Call-to-Action Tips on Your Favorites List

Content Marketing Institute

Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond. Continue reading → Company News

Reducing Shopify Bounce Rate: A Step-by-Step Walkthrough

Convert

They came, they saw, they bounced. Source. High bounce rates mean fewer chances at conversion, fewer sales and—you guessed it—decreased revenue. But reducing your bounce rate isn’t as simple as asking “what’s a good bounce rate for Shopify and how do I get there?”.

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The Top Social Media Monitoring Tools

Brandwatch CX

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

The Secret Weapon to Optimize Your Landing Pages

Anyword

Converting customers. It sounds like a hefty task, and in some ways, it can be — but not with Anyword. We get how tricky it is to not only bring in potential customers to your site, but also to pique their interest enough so that they want to stick around.

5 Reasons To Integrate Video Into Your Website Strategy

Square 2 Marketing

If a picture is worth a thousand words, how many is a video worth? According to Dr. James McQuivey’s Forrester study, “ How Video Will Take Over The World, ” a minute of video is worth 1.8 million words. video marketing website strategy

B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting.