Sat.Apr 11, 2020 - Fri.Apr 17, 2020

How to Reduce your Marketing Costs Without Hurting Your Business


History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings is expected.and many times, marketing seems to be first up on the chopping block. Of course, the challenge that arises with the knowledge that … READ MORE > Marketing Automation Marketing Operations digital marketing marketing marketing budget reduce marketing costs

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How to Send Bulk Emails Without Spamming (A Step by Step Guide)


Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. It might have legit, valuable information but doesn’t get delivered to the inbox. Your email is marked spam and your emails are said to have a low delivery rate. sad music cue.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.

5 Tips for Increasing Customer Retention with Email Marketing


It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing


Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. Thankfully, concerns have cooled, with marketers seeing little to no bottom line impact from Tabs.

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26 Acronyms Every B2B Marketer Should Know


Today we thought we’d take a beat from all the uncertainty going on in the world and share some straightforward marketing facts—with a fun little spin. Unless you’re in the field, marketing jargon can sound like a foreign language. We love our acronyms and abbreviations, that’s for sure. From ABM to ICPs and CTAs, it’s a lot, especially for those who are just getting started. That’s why we’ve compiled this glossary of acronyms we think every B2B marketer should know.

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8 Ways a Staffing Agency Can Stand Out and Find Clients


Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Firms and businesses have to find new ways to differentiate themselves. So how exactly can a staffing agency stand out? B2B Recruiting

Using Interactive Web Design to Connect with B2B Clients During Social Distancing

BOP Design

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Embrace Video.

What Is Content Optimization, and How Can I Use It to Improve My Content?


Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

10 Tips for Better SEO


This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. As Google and other search engines evolve their algorithms and implement nuances, such as Google’s introduction of BERT , and consumer behaviors evolve from mobile search to voice search and beyond, marketers and customer experience practitioners can find it challenging to keep up.

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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.”

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech


The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Level Up Your Marketing Skills When Working Remotely


Whether a marketer has been working remotely for years or has just recently started to try and get comfortable with it, they might be wondering how they can level up their skills. While you can learn a great many things on the job and experience is a great teacher, it doesn’t hurt to brush up on your skills, especially when it comes to areas, such as marketing automation , cross-channel marketing , email , and more.

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53% of Marketers Cite Concerns Surrounding the Accuracy of Location-Based Data

KoMarketing Associates

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, new research shows that there are still several challenges associated with utilizing this type of data. Cuebiq and 451 Research recently published the “Finding Real Enterprise Value in Location Data” report, and statistics showed that there are many challenges tied to leveraging location-based data, with the majority of marketers (53%) citing concerns about accuracy.

3 Ways B2C Companies Can Leverage Webinars to Attract, Engage, and Gain New Customers


Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads! Customer Marketing Demand and Lead Generation Events Marketing

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The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. When your business is new, nobody knows you exist.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Using Heat Mapping to Drive Website Conversion: A Step-by-Step Guide


Measuring website visitor behavior has become an increasingly popular topic of conversation in the digital marketing industry. Knowing exactly how a visitor interacts with website experiences can provide a digital gold mine of commercial intelligence for digital marketers. The power to access this data can dramatically enhance overall website strategy and optimization.

Report: Social Media Marketers Finding New Avenues on Instagram and Facebook

KoMarketing Associates

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% to 58.3% one year later.

New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships.

How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A


Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program. In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […].

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for.

SaaS Marketing: 5 Steps to Fast-Track Growth [Guide]


SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product. Featured SaaS Marketing Content Marketing

Post-COVID-19 Workforce Planning & Management Strategies


This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling. Follow these storytelling tips for your blog: Focus on your customers. Make them the hero of your stories. Understand the stories your audience wants to hear. Everyone loves and underdog. Highlight the big struggles your audience faces.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.