Sat.Apr 11, 2020 - Fri.Apr 17, 2020

How to Reduce your Marketing Costs Without Hurting Your Business


History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings is expected.and many times, marketing seems to be first up on the chopping block.

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How to Send Bulk Emails Without Spamming (A Step by Step Guide)


Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate.

5 Tips for Increasing Customer Retention with Email Marketing


It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

Modern Marketing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues.

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26 Acronyms Every B2B Marketer Should Know


Today we thought we’d take a beat from all the uncertainty going on in the world and share some straightforward marketing facts—with a fun little spin. Unless you’re in the field, marketing jargon can sound like a foreign language. We love our acronyms and abbreviations, that’s for sure.

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8 Ways a Staffing Agency Can Stand Out and Find Clients


Breaking through the “noise” successfully requires a more personalized, relationship-based selling approach, and the staffing sector is no exception. Firms and businesses have to find new ways to differentiate themselves. So how exactly can a staffing agency stand out? B2B Recruiting

Using Interactive Web Design to Connect with B2B Clients During Social Distancing

BOP Design

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients.

What Is Content Optimization, and How Can I Use It to Improve My Content?


Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech


The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.

What is Champion Leadership? Lego’s Story of Reinventing a Brand with Empathy

Marketing Insider Group

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy.

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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging.

53% of Marketers Cite Concerns Surrounding the Accuracy of Location-Based Data

KoMarketing Associates

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, new research shows that there are still several challenges associated with utilizing this type of data.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

10 Tips for Better SEO

Modern Marketing

This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious.

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The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success.

3 Ways B2C Companies Can Leverage Webinars to Attract, Engage, and Gain New Customers


Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads! Customer Marketing Demand and Lead Generation Events Marketing

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Report: Social Media Marketers Finding New Avenues on Instagram and Facebook

KoMarketing Associates

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A


Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program.

Using Heat Mapping to Drive Website Conversion: A Step-by-Step Guide

Modern Marketing

Measuring website visitor behavior has become an increasingly popular topic of conversation in the digital marketing industry. Knowing exactly how a visitor interacts with website experiences can provide a digital gold mine of commercial intelligence for digital marketers.

New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%.

Struggling with Digital Stories? Follow These Storytelling Tips For Your Blog

Marketing Insider Group

With the massive shift of marketing budgets to digital marketing, many brands are struggling with how to connect with today’s buyers demanding more authentic content, storytelling is becoming increasingly important. But many brands struggle with storytelling.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

SaaS Marketing: 5 Steps to Fast-Track Growth [Guide]


SaaS marketers have it pretty tough. Aside from the fact that your target audience is inherently very narrow, and that you’re trying to market something that’s continuously changing, most of the marketing advice you find on the big old internet is about marketing a product.

How to Level Up Your Marketing Skills When Working Remotely

Modern Marketing

Whether a marketer has been working remotely for years or has just recently started to try and get comfortable with it, they might be wondering how they can level up their skills.

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Post-COVID-19 Workforce Planning & Management Strategies


This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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The customer knows best: how to leverage Customer Success numbers for a great marketing


Customer Success is a theme of great importance for most companies interested in having better results in their relationships with their clients. The reason for that is quite plain: we have never been in such a customer-centered society as we currently are.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!