Sat.Oct 17, 2020 - Fri.Oct 23, 2020

Data Enrichment: The Answer to Overcoming Marketing Budget and Resource Constraints

DealSignal

How much information do you have on every prospect in your database? What about your targeted accounts? Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities?

Is the Customer Really the Focus of Your Organization?

Measure Up Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.”

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How To Communicate Your A/B Testing Results Like the Experts

Convert

Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything?

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The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.

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More Trending

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar.

9 Emails for Customer Appreciation to Increase Customer Loyalty

SendX

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%.

Redefining Branding in The Digital Age

Webbiquity

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

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Marketers Looking to Leverage Business from Existing Clients to Overcome COVID-19 Struggles

KoMarketing Associates

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

Marketing Insider Group

Unfortunately too many people are looking for work. So if you’re interviewing for a new job, it can be easy to get wrapped up in the excitement. And It’s tough to know what it’s really going to be like once you start.

When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”.

Founders: Market Yourself, Not Just Your Business

Webbiquity

Contributed post. Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers.

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Follow Dave Grohl’s Example and Pour Your Fans A Beer

Marketing Insider Group

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone.

What is Link Juice and how it impacts on digital strategies

RockContent

Many important factors impact the ranking of a website on Google. Some of them are well known and are always on the radar of professionals who work with SEO. However, the less experienced may not be properly aware of Link Juice.

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Influitive’s Custom Profile Fields Take Personalization to the Next Level

Influitive

CS and CX professionals know better than anyone that having clean, up-to-date and actionable customer data is often the difference between a truly personalized customer journey and a sloppy one-size-fits-all attempt at it. Collecting customer data should be easy.

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

Guest post by Ronita Mohan. A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. Image credit: David Schwarzenberg from Pixabay. But what’s the ideal process for creating this document?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation.

What is a Customer-Centric strategy and how to build one

RockContent

Digital transformation has completely changed the relationship between companies and consumers. Currently, in order to be successful in such a competitive and disputed market, it is essential to have the necessary resources so that the user experience with your brand is the best it can be.

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Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms

Biznology

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss.

Optimize your pages for mobile devices following the 6 pillars of Mobile SEO

RockContent

The SEO professionals’ concerns with the performance and navigation of websites on mobile devices have always existed. In 2019, when Google began to prioritize mobile interfaces in its indexing (Google Mobile-First Index), these enhancements became a rule in the market.

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Reframe How You Think About Self-Care

Biznology

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

Reviews can make or break a buying decision for many people. In today's B2B environment, is your business doing everything it can

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.