Sat.Mar 21, 2015 - Fri.Mar 27, 2015

Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. Did you know?

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Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences


Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.


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Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015.

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your real story.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me. Perhaps most egregious is the fact that I sometimes forget to turn off my daughter’s “Preschool Favorites” CD after I drop her off at daycare.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from. But we aren’t sitting around waiting for it. And we won’t go too far to find it.

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Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

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Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

Are CMOs Poised To Take Over Technology Purchasing?


Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

A couple Google Webmaster Tools tips and tricks


Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making sense of it all.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Yesterday I presented to a group of manufacturers who plan on growing their business through exports.

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4 Lessons in Serving Up Customer Success


We recently launched a new and improved Oracle Marketing Cloud Success Program , a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. The program is comprised of several services including: Modern Marketing Assessments, Success Planning, Facilitated Discussions and Applied Concept Tours.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

3 Red flags to identify unsavory SEO agencies


Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of understanding. There are specific red flags to spot these companies, even if you’re not familiar with the technicalities or nuances of SEO.

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Why CMOs Should Align With Their CFOs


There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. This is indeed a perilous position for marketing leaders and something has to give.

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#BADMarketing From Corsodyl

Crimson Marketing

This graphic is a bit much. Corsodyl may want to rethink their ad strategy. BADMarketing. Source: Elise Dumontet. The post #BADMarketing From Corsodyl appeared first on. BADMarketing

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Case Study: Modern Marketing Meets Storytelling Comic Strips


Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities. Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

10 data experts explain why little data is the new big data


91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). 87% agree capturing and sharing the right data is important to effectively measuring ROI in their own company (BRITE/NYAMA). These facts say loud and clear companies believe data helps them make better business decisions.

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Industrial Marketing Today

Please note that our company website is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a) Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Adobe Marketing Cloud Marches Towards Martech and Adtech Integration

Customer Experience Matrix

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. As you might expect, Adobe’s reality is considerably more complicated than the simplicity of the “madtech” vision.

7 Ways To Thrill Customers And Get Them To Buy More From You

The Forward Observer

Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn. When looked at like a bucket, some companies are very leaky - lots of water pouring in to the top, and most of it soon leaking out.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Are you doing webinars for lead gen? You should be.


As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars. It’s not easy.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers.

Maximizing Event Effectiveness 3 Ways


*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too.

7 Offline Marketing Strategies that Support Your Online Brand

Hinge Marketing

For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and support your firm’s brand.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.