Sat.Mar 21, 2015 - Fri.Mar 27, 2015

Marketing to the B2B Millennial: 6 Things to Remember

KoMarketing Associates

Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34).

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

ViewPoint

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.:

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Storytelling Lessons From Kevin Spacey And House Of Cards

Marketing Insider Group

One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered WTF does Kevin Spacey Know About Content Marketing. Having just finished season 3, I thought I would share this post from NewsCred’s own Director of Sales Chase Neinken.

Why do so Many Industrial Website Redesigns Fail?

Industrial Marketing Today

This is a long post, so grab a cup of coffee and get comfortable. You are going to be here for a while and thanks for taking the time to read. We’ve all heard or read about industrial website redesigns that have failed. I’m not talking about the aesthetics of a site which can be [.] The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration

KoMarketing Associates

One of the hardest things about being a parent to small children is the music you’re forced to endure. I know all the words to “Let It Go,” a song that rivals “Hey Jude” in length. I’ve heard “Mary Had a Little Lamb” played on the recorder so many times that it’s almost starting to sound good to me.

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More Trending

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online.

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count.

Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence.

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4 Tips to Power Up Prospecting in 2015: #4 Use the Telephone!

ViewPoint

Here we are at the fourth and final installment of the series, 4 Tips to Power Up Prospecting in 2015 , from Mike Weinberg’s presentation at the 2015 Virtual Sales Kickoff. His final tip is a passionate plea calling all sales reps to return to the telephone. Part 1: Tip #1 Believe it Works.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on MOZ and Woorank when you could just hear it directly from the Horse’s mouth.

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Welcome to Blogging for Business Week!

Webbiquity

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources.

6 Strategic Trends Highlighted at Social Media Marketing World

Modern Marketing

Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more.

4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

ViewPoint

In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

3 Red flags to identify unsavory SEO agencies

Biznology

Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

*This post first ran in August 26, 2014 in the ANNUITAS blog. Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit.

URGENT!

Industrial Marketing Today

Please note that our company website tiecas.com is temporarily down. Our technical department is working on the issue and we’ll be back online soon. Please call 281.969.7514 and/or email us at sales(a)tiecas.com. Thanks for your patience. The post URGENT! by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

10 data experts explain why little data is the new big data

Biznology

91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ).

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Why CMOs Should Align With Their CFOs

ANNUITAS

There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. This is indeed a perilous position for marketing leaders and something has to give.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach.

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Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Are you doing webinars for lead gen? You should be.

Biznology

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars.

#BADMarketing From Corsodyl

Crimson Marketing

This graphic is a bit much. Corsodyl may want to rethink their ad strategy. BADMarketing. Source: Elise Dumontet. The post #BADMarketing From Corsodyl appeared first on. BADMarketing

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Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

Modern Marketing

Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM.

7 Ways To Thrill Customers And Get Them To Buy More From You

The Forward Observer

Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The 3 biggest social media events of 2014 and what they taught us

Biznology

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal.

Are CMOs Poised To Take Over Technology Purchasing?

Modern Marketing

Editor's Note: Today's post comes courtesy of Daniel Newman , President of Broadsuite , a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”