Sat.Oct 04, 2014 - Fri.Oct 10, 2014

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier!

The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation

KoMarketing Associates

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.

Report 332

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.

PPC 278

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Becoming a Sales Freak and Changing the World

ViewPoint

I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to selling – How to persuade people that don’t want to be persuaded – let’s talk about the connection to thinking like a freak.

Sales 275

More Trending

How To Break Through The Noise With The 3 Vs Of Content Marketing

Marketing Insider Group

Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs.

Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]

Crimson Marketing

“It’s not about how many things that you do, it’s really about what results you’re driving.” That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy.

Market Your Marketing: 4 Ways To Increase B2B Blog Traffic

The Forward Observer

Is your B2B blog traffic slowing down? Here''s how to pick up the pace of your blog marketing to increase awareness, traffic and leads. b2b marketing blogging

4 Reasons Why AdWords’ Callout Extension Is a No-Brainer

KoMarketing Associates

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Top Social Automation Tools

Biznology

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have.

Tools 228

5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass.

Click 221

Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?

Writing on the Web

Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting?

Why the CMO and CIO Need to Work as Partners

Crimson Marketing

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.”

CMO 186

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous?

Who Are Your B2B Buyers?

ANNUITAS

Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Who makes up their buying committees?

B2B 181

New Frontiers in Data Driven Marketing

Customer Experience Matrix

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there.

Infographic: The Secret Formula for the Perfect Viral Share

Crimson Marketing

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.

Viral 170

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Social business and the competitive landscape

Biznology

It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them.

The Problem with Account-based Marketing

ANNUITAS

*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense.

The sounds of great advertising

Direct Response Coach

Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.].

Your Dreamforce 2014 Reading List

Ignite Tech

Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.

List 158

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to avoid Google’s huge mistake

Biznology

As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing.

Google 177

How Marketers Can Decipher the Data Deluge

Modern Marketing

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S.

Creative Student Recruitment: Getting Personal in EDU Marketing

Fathom

In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. While I’m a proponent of both, I think college marketers can lose sight of the bigger picture.

Interesting Infographics: 10 Biggest Office Distractions

LEADership

If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.