B2B Lead Generation

OCTOBER 6, 2014

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer No. 1, the first thing I would say is, well done.

Lead Generation 251

Lead Generation Generation Tips Leads 251

Marketing Insider Group

OCTOBER 8, 2014

Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there.

Advertisement 219

Advertisement Advertising Brand Branding 219

Oracle

OCTOBER 8, 2014

Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S.

Forrester 215

Forrester Analysis CMO Measurement 215

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars.

PPC 214

PPC Twitter Linkedin Facebook 214

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Crimson Marketing

OCTOBER 8, 2014

“It’s not about how many things that you do, it’s really about what results you’re driving.” That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI.

Demand Generation 190

Demand Generation Podcast Demand CMO 190

Oracle

OCTOBER 6, 2014

Getting your marketing messaging strategy off the ground is a critical step in building a solid foundation for your communications, as well as your go-forward measurement approach. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns.

Deliverability 213

Deliverability Measurement Strategy Eloqua 213

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration.

Tools 175

Tools Automation Social Linkedin 175

Writing on the Web

OCTOBER 8, 2014

Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression. Last week I posted that quality web content is short, sweet, smart and funny.

Television 168

Television Content Impression Writing 168

KoMarketing Associates

OCTOBER 9, 2014

This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. While both types of marketing focus on targeting a specific persona or audience, the way we go about it can vary.

B2C 206

B2C B2B Portal Curation 206

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

OCTOBER 10, 2014

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role.

Writing 196

Writing Webcast Class Training 196

Biznology

OCTOBER 9, 2014

A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? The more I see how the evolution of Social Business software plays out in large organizations, the more I’m convinced that the opposite is true.

Service 151

Service Wikipedia Curation Network 151

Customer Experience Matrix

OCTOBER 8, 2014

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. New Challenges • Integrate ad tech and martech.

DemandBase 204

DemandBase Touchpoints Tagging Banner Ads 204

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” ” CIOs are tasked with creating revenue from new technologies, but they “need the CMOs to help them with better functional and technical requirements for big data initiatives.”

CMO 143

CMO Work Government Transparency 143

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

KoMarketing Associates

OCTOBER 8, 2014

At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Throughout the month, AdWords has started rolling out this new extension to eager advertisers. Callout Extension Overview. The easiest way to describe the Callout extension is simply Sitelinks without the links.

Adwords 185

Adwords Search Engine Ads Google 185

Biznology

OCTOBER 8, 2014

It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults.

Business 150

Business Social Communities Wikipedia 150

Marketing Insider Group

OCTOBER 6, 2014

Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the short-term blips from a Superbowl ad or any short-term campaign.

Content Marketing 216

Content Marketing Content Guidelines Brand 216

Ignite Tech

OCTOBER 4, 2014

Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. With lots of Salesforce-related buzz going around, including rumors of an Analytics Cloud announcement, we thought we’d share a reading list to help everyone get up to speed.

List 122

List Buzz Startup Acquisition 122

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Fathom

OCTOBER 10, 2014

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no! SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. SERP domination and visibility.

PPC 100

PPC SEO SERP Keyword 100

Biznology

OCTOBER 10, 2014

As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing. And at some point, this approach is going to do the company far more harm than good, possibly hurting its preeminent position among search and mobile customers.

Google 139

Google Wikipedia Sites Facebook 139

ANNUITAS

OCTOBER 7, 2014

Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Who makes up their buying committees? These sound like simple questions, but the answers hold the keys to developing essential Buyer Insights which are critical to your Demand Generation Strategy. If you don’t know the answers to these questions, how do know how to solve your buyer’s problems?

B2B 141

B2B Benchmark Sales Cycle Trigger 141

KoMarketing Associates

OCTOBER 6, 2014

According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation.

Report 255

Report Content Marketing Benchmark Distribution 255

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Direct Response Coach

OCTOBER 10, 2014

Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising

Advertisement 125

Advertisement Advertising Ads Mail 125

Biznology

OCTOBER 6, 2014

I was recently riding on the Washington Metro and noticed a new station name: NoMa-Gallaudet. I had never heard of NoMa, but a quick Google search told me that it stands for “North of Massachusetts Ave”–a new trying-to-be-hip neighborhood.

Websites 136

Websites Test Words Sites 136

ANNUITAS

OCTOBER 9, 2014

*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer.

Account Based Marketing 130

Account Based Marketing Salesforce.com Vendor B2C 130

Sales Intelligence View

OCTOBER 8, 2014

Today we’re proud to announce our third annual In […]. Dreamforce Marketing Sales 2.0 Sales Strategy Social Media for Sales Social Media Tips Social Selling B2B influencers B2B lists influencer lists Influencers marketing influencers sales influencers top 25 top lists top marketers top sales

InsideView 88

InsideView Sales List Social Media 88

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer