31 Tips for Improving Sales and Marketing Lead Generation Alignment
B2B Lead Generation
OCTOBER 6, 2014
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? If you chose answer No. 1, the first thing I would say is, well done.