INDUSTRY INSIGHTS YOUR PEERS ARE READING
Is your B2B blog traffic slowing down? Here''s how to pick up the pace of your blog marketing to increase awareness, traffic and leads. b2b marketing blogging MORE
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. MORE
Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have. MORE
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them. MORE
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier! MORE
In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. While I’m a proponent of both, I think college marketers can lose sight of the bigger picture. MORE
Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? MORE
“It’s not about how many things that you do, it’s really about what results you’re driving.” That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. MORE
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation. MORE
Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Who makes up their buying committees? MORE
If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. MORE
*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. MORE
Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S. MORE
Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. MORE
When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. MORE
At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. MORE
Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there. MORE
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? MORE
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing. MORE
Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.]. MORE
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month. MORE
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there. MORE
I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to selling – How to persuade people that don’t want to be persuaded – let’s talk about the connection to thinking like a freak. MORE
Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. MORE
A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? MORE
It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” MORE
B2B Lead Generation
OCTOBER 6, 2014
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. Not having these two teams aligned can be a vital — and costly — mistake. How does your sales team perceive the leads Marketing produces? Be honest. They love them — couldn’t be happier!
KoMarketing Associates
OCTOBER 6, 2014
According to B 2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, the latest benchmark report released by the Content Marketing Institute and MarketingProfs , there is more to content strategy than just implementation.
Marketing Insider Group
OCTOBER 8, 2014
Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing really new there.
The Point
OCTOBER 7, 2014
It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ViewPoint
OCTOBER 7, 2014
I just finished reading "Think Like a Freak" by the authors of Freakonomics. Rather than talking about the chapter that is so obviously tied to selling – How to persuade people that don’t want to be persuaded – let’s talk about the connection to thinking like a freak.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
Marketing Insider Group
OCTOBER 6, 2014
Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs.
Crimson Marketing
OCTOBER 8, 2014
“It’s not about how many things that you do, it’s really about what results you’re driving.” That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy.
The Forward Observer
OCTOBER 7, 2014
Is your B2B blog traffic slowing down? Here''s how to pick up the pace of your blog marketing to increase awareness, traffic and leads. b2b marketing blogging
KoMarketing Associates
OCTOBER 8, 2014
At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Biznology
OCTOBER 7, 2014
Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts. This week, I’m adding the rest of the apps that I use on a daily basis. HootSuite. We all use HootSuite , or have.
Webbiquity
OCTOBER 7, 2014
Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass.
Writing on the Web
OCTOBER 8, 2014
Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting?
Crimson Marketing
OCTOBER 6, 2014
It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.”
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Biznology
OCTOBER 9, 2014
A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous?
ANNUITAS
OCTOBER 7, 2014
Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend? Where they spend time on the web? Who makes up their buying committees?
Customer Experience Matrix
OCTOBER 8, 2014
I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there.
Crimson Marketing
OCTOBER 9, 2014
When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
OCTOBER 8, 2014
It used to be relatively easy to determine who was a competitor and who was not. Competitors were, simply put, one’s rivals. They were companies that offered similar products or services to one’s own company, and to succeed in business one needed to beat them.
ANNUITAS
OCTOBER 9, 2014
*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense.
Direct Response Coach
OCTOBER 10, 2014
Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——-. We all have our favorite TV [.].
Ignite Tech
OCTOBER 4, 2014
Arguably one of the hottest cloud events of the year is quickly approaching, and like many folks we’re gearing up for another exciting Dreamforce in San Francisco this month.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
OCTOBER 10, 2014
As my Biznology colleague Chris Abraham recently pointed out, sometimes Google is a lying liar that lies. The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing.
Modern Marketing
OCTOBER 8, 2014
Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on. While marketers say that making data-driven decisions is a priority, many companies fail to center their overall strategy around data as a way to drive business growth. Since everything from your car to your thermostat is now connected, data is being created faster than ever. In fact, according to a report by the U.S.
Fathom
OCTOBER 9, 2014
In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. While I’m a proponent of both, I think college marketers can lose sight of the bigger picture.
LEADership
OCTOBER 10, 2014
If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
247 
Let's personalize your content