Tomorrow People
MARCH 7, 2013
The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.
markempa
MARCH 4, 2013
Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. After all, this is the place where you can see a lot of demos; we expect to collect product information. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.
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The Point
MARCH 6, 2013
By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand.
KoMarketing Associates
MARCH 7, 2013
It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 5, 2013
In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing? ” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ANNUITAS
MARCH 5, 2013
Getting to the inbox means at least you have a chance at driving revenue. However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. .
KoMarketing Associates
MARCH 5, 2013
In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign.
Marketing Insider Group
MARCH 7, 2013
In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of mar
Webbiquity
MARCH 4, 2013
After writing about the web presence optimization (WPO) framework here last October, we started seeing quite a bit of interest in the model and metrics. In response to that interest, we announced in January plans to commercialize the internal WPO dashboard in use at Minneapolis b2b marketing/PR agency KC Associates. The result of those efforts is a separate entity (WPOinc) and a WPO metrics dashboard that can be used by virtually any company that sells b2b or considered-purchase b2b products and
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
MARCH 7, 2013
Photo credit: Wikipedia. If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for your marketing programs. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith.
Digital B2B Marketing
MARCH 5, 2013
Most B2B marketing organizations miss the biggest opportunities to impact their business because they have not identified the right goals. Why isn’t business coming out of your ears? Dig into that question, ask why of every answer or assumption you come up with, and you will eventually get to the root challenge and the basis for goals that can move your business forward.
Writing on the Web
MARCH 6, 2013
What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts.
Tomorrow People
MARCH 7, 2013
'The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
MARCH 4, 2013
Photo credit: Search Engine People Blog. I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event organizer and several of the attendees before the session, so that I would understand what the organizational problems were. That way, I know what the participants know and what they don’t know, and I can tailor the information to their actual level of knowledge.
Digital B2B Marketing
MARCH 7, 2013
If your goal is to deliver leads that you can tie back directly to your marketing investment, do not make banners the core of your enterprise B2B marketing program. Period. Lead generation is still one of the top objectives of enterprise B2B marketers and many B2B publishers continue to propose banners as a way to deliver leads. Publishers that continue to do this are doing a disservice to marketers that don’t know better and are losing the respect of those that do.
Avitage
MARCH 6, 2013
Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the opportunity. Key points you have to assess when evaluating your competitiveness include: Will buyers relate to our understanding of their problem?
KoMarketing Associates
MARCH 6, 2013
Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing. This is according to BtoB’s “ Social Media: From Marginal to Mainstream ” report.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
MARCH 5, 2013
'Are you taking advantage of LinkedIn Groups? We recently ran across an article that gives these helpful 5 tips for doing so effectively. Don’t be a party crasher. Don’t join too many groups. Use the “Share” feature to post to multiple groups. Join groups for your target market. Ask questions systematically: polls. Read Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively in it’s entirety here.
B2B Marketing Traction
MARCH 8, 2013
A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The result is that opportunities are lost, and sometimes valuable data and history. There’s a lot going on in social media and on websites. Problems arise and many of us know to look for solutions by Googling keywords and phrases.
Avitage
MARCH 6, 2013
'Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the […] The post One Hour Content Marketing Reality Check appeared first on Avitage.
Convince & Convert
MARCH 6, 2013
Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the double-edged sword of social media listening and response. Should We Reconsider the Facts About Social Listening? “Listen” is the dogma of social media. Every social media consultant since the dawn of Friendster has a slide (or 23) about listening in every presentation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
MARCH 8, 2013
by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. Marketing metrics often go wrong, so what’s the right way to go?
B2B Marketing Traction
MARCH 5, 2013
Are you dealing with a myopic marketer? Someone who can’t see the forest for the trees? Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Three that I identified are 1.
Avitage
MARCH 6, 2013
'Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the opportunity. Key points you have to assess when evaluating your competitiveness include: Will buyers relate to our understanding of their problem?
Convince & Convert
MARCH 5, 2013
If your agency offers digital marketing services like SEO, social media, email marketing, PPC, chances are you’re in high demand. AdAge reports that digital is the fastest growing business area for agencies of all types. So, if the demand for your agency’s’ digital services are so high, why are you spending so much time writing proposals and chasing new business?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
MARCH 6, 2013
by Jason Miller “This Is Spinal Tap” is a 1984 rock and roll musical “mockumentary” directed by Rob Reiner about the fictional heavy metal music band Spinal Tap. The movie satirizes the wild behavior and musical pretensions of hard rock and heavy metal musicians. It’s filled with pitch-perfect one liners from the band and cast of characters as they tour America and prepare for the release of their comeback record.
MLT Creative
MARCH 8, 2013
If a picture is worth a thousand words, a six-second video must be worth a million, right? The introduction of Twitter’s new video app, Vine, has opened up numerous doors for marketers, including. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
Paul Gillin
MARCH 8, 2013
A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint.
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