Sat.Oct 21, 2017 - Fri.Oct 27, 2017

Chairs are Dead—and Other B2B Marketing Hogwash


In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

7 Simple Ways to Make Your Marketing More Agile

Marketing Insider Group

It’s very easy to get caught up in the specific processes involved in making marketing Agile. Creating a backlog, conducting retrospectives, and striving for cross-functional teams are all worthy goals, and each of these should be on your Agile marketing roadmap. But the truth is, there are things you can begin doing today that will […]. The post 7 Simple Ways to Make Your Marketing More Agile appeared first on Marketing Insider Group. Marketing Strategy

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Switch the user interface to accelerate growth and leadership


Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Five Ways to Keep Your Marketing Plan on Track


Guest post by Dean Kaplan. As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines.

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More Trending

Six powerful B2B marketing tactics you may be missing


There are so many great new techniques in B2B marketing today, it’s hard to keep up.

Why Retail Marketers Need To Innovate

Modern Marketing

This just in. Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and more specifically retail marketers, need to innovate. However I'm not talking about the kind of innovation you may be thinking of.

6 Marketing Strategies to Improve Your Campaigns


Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

How Marketers Can Thrive in a Post-Digital World

Marketing Insider Group

There’s a flaw in the world of digital marketing. We’re living in a post-digital world! Adopting new marketing technology, expanding digital assets and shifting those advertising dollars to social media advertising and PPC are all part of the digital approach. But the world we’re marketing within has already moved on. And the result? We’re missing the […]. The post How Marketers Can Thrive in a Post-Digital World appeared first on Marketing Insider Group. Content Marketing

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Navigating The Twists And Turns Of The CMO Career Path


By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed.

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Great CMOs Understand the Value of Obliterating Internal Barriers

Modern Marketing

How many walls does your team have to climb over, under or around, before they can reach decision makers? Bureaucracy is fatal to small and medium-sized businesses. For larger enterprises, it can prove extraordinarily expensive.

7 Marketing Truths You Can Ignore


You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling.

How To Capitalize On ‘How To’ Searches


Google recently revealed its most popular “how to” searches, underscoring one important way consumers use the search engine to find what they need – and where brands have an opportunity to not only find them, but provide value. And these opportunities are only expanding.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

5 Reasons to Write a Blog For Small Business

Marketing Insider Group

These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […]. The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group. Content Marketing

How to Craft Your Content to Support Your Account-Based Marketing Efforts

Modern Marketing

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics.

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization


Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

How To Map Your Marketing Operations Competencies


Marketing operations (MO) is the unsung hero when it comes to enabling marketing teams to execute their campaigns and programs.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Best Tactics for Quickly Boosting the Digital Presence of your Business

Marketing Insider Group

What does the term “online presence” encompass? It is the sum of everything that your current and potential customers and clients can find about your business on the Internet. These data points are, unfortunately, neglected more often than they should be, even though they require nothing more than a time investment and a systematic approach […]. The post 5 Best Tactics for Quickly Boosting the Digital Presence of your Business appeared first on Marketing Insider Group.

How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

There are some truly inspirational brands out there in the world of content marketing. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. There are many examples of. fearless content marketing spanning both B2B and B2C organisations.

Reclaim your LinkedIn connections as contact emails via download your data


In this article, I will reconnect you with your LinkedIn Contacts— Connections — in a format you can use: first name, last name, company, position, and—most importantly— email address. It’s still easy but not completely intuitive.

69% of Marketers Rely on MarTech to Increase Marketing ROI

KoMarketing Associates

More marketers are turning to marketing technology (martech) to achieve their top objectives and they are finding success by implementing these solutions. The “Marketing Technology ROI Survey” from Ascend2 recently found that the majority of marketers (69 percent) turn to martech to increase their marketing ROI. Forty-eight percent do so to improve marketing efficiency, while 40 percent utilize martech to improve decision-making.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Weekend Reading: “UnBranding” by Alison and Scott Stratten

Marketing Insider Group

For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption. You may already know the Strattens from previous books such as UnMarketing, The Book of Business Awesome/UnAwesome, UnSelling, and the marketing book with the greatest title in the […]. The post Weekend Reading: “UnBranding” by Alison and Scott Stratten appeared first on Marketing Insider Group.

The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. Blast.

Getting to Know the GDPR

Modern Marketing

You cannot get marketing right if you get privacy wrong. With the GDPR (General Data Protection Regulation), European and global marketers have new privacy requirements. As a leading provider of marketing technologies, Oracle is committed to helping our customers comply with the GDPR. This effort starts with awareness, so let’s cover the first line of questions and answers. Who Is Affected?

Are You Ready to Make The Shift to A.I.? (Part Two)

Measure Up Marketing

This is the second part of a two-part series. See our first section Should You Use A.I. in Your Marketing? on LinkedIn. According to BPMonline Insights , nearly 40% of companies struggle to convert data into actionable insight.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.