Sat.Feb 21, 2015 - Fri.Feb 27, 2015

A/B Testing: How adding a second CTA increased clickthrough 291%

B2B Lead Generation

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? You don’t want to alienate one group while speaking to the other. However, you still need to offer both sets of customers the next step they need no matter their level of interest.

When Bad Things Happen to Good Leads - Part 2


In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities.

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Personas Are Great (Except When They Suck)

Marketing Insider Group

I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

48 Phenomenal SEO Guides, Tips & Tactics


As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting.

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More Trending

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event.

Does Marketing Get No Respect?

Marketing Insider Group

How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising.

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that.

Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix

Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to get 50% more leads with smart content marketing


Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing page.

Upside Down on Marketing Priorities


Regalix Research recently published their State of B2B Marketing 2015 report. The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers.

Why Personas Fail


There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales.

Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership

Crimson Marketing

In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people!

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 ways a content audit can drive new traffic and save you time


Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please note: We had some technical difficulties, and the sound doesn’t start until about the :35 mark.

Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. But, it’s not.

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why.

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#BADMarketing from Nova Schin

Crimson Marketing

Nova Schin is a non-alcoholic beer made in Brazil. This ad grabs our attention for all the wrong reasons. BADMarketing. Image: Courtesy of Lady Ivory Blog/Nova Schin . The post #BADMarketing from Nova Schin appeared first on. BADMarketing

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

It’s not your house to pwn so remember your place


No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest.

Two Things That Destroy Strategy


There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. Here’s why you need to avoid them at all costs. Short-Term Vision.

7 Dos For Deliverability and Avoiding Email Spam Filters

Modern Marketing

How much time and money did you spend crafting that last email to promote your new product or service? I bet you checked and double-checked the content, the images and the links before you were ready to hit send.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 more ways you can recycle old content


Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? Recycle it!

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What is Digital Darwinism and How Does It Affect Your Brand?

Crimson Marketing

New 2015 Marketing Budget Benchmarks

Modern Marketing

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year.

Shape the B2B Barometer


The B2B Barometer has been a consistent feature of the B2B landscape since 2009. Now it’s evolving and you can shape its future. The B2B Barometer was designed as a ‘state of the nation’ study. At a macro-level this gives a measure of our industry’s health and reveals key trends. At a micro-level it gives you a sense of how your approach to marketing compares to that of your peers.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.